Image: Iran | July 5, 2011 | 50cm
A New Acquisition Model for a Budget
Constrained Era
Service Level Agreements
Service Level Agreement (SLA)
• Vendor provides infrastructure and
operations to deliver a service
• Customer makes stable...
Consumer Electronics
Dedicated Manufacturing
SLA Manufacturing
• Seasonal demand
• Can repurpose
excess capacity
• Can surge if needed
EnhancedView (EV) SLA
•NGA contract to acquire
unclassified, shareable imagery
•10 yr term, monthly fee
QuickBird
On-orbit...
DigitalGlobe Satellite Acquisitions
0%
20%
40%
60%
80%
100%
120%
140%
160%
-200% 0% 200% 400% 600% 800%
ScheduleGrowth(Per...
DigitalGlobe Satellite Acquisitions
0%
20%
40%
60%
80%
100%
120%
140%
160%
-200% 0% 200% 400% 600% 800%
ScheduleGrowth(Per...
SLAs Enable This Performance
• Stable requirements
• Stable funding
• Stable, experienced staffing
• Managed innovation
• ...
Traditional Acquisition
• You buy the car
• You drive the car
• You pay for gas
• You fix the car if it breaks
Why Are SLA...
SLAs Most Applicable When
• Up-front investment is needed to create required
infrastructure
• Activity requires developmen...
SLA Model is Applicable To
Imagery
Geospatial production
• & Analysis?
• Telecommunications
• Launch
• Weather?
• Cyber?
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Walterscottcyberspace11 111213064819-phpapp02

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Walterscottcyberspace11 111213064819-phpapp02

  1. 1. Image: Iran | July 5, 2011 | 50cm A New Acquisition Model for a Budget Constrained Era Service Level Agreements
  2. 2. Service Level Agreement (SLA) • Vendor provides infrastructure and operations to deliver a service • Customer makes stable, multi-year commitment to acquire the service
  3. 3. Consumer Electronics
  4. 4. Dedicated Manufacturing
  5. 5. SLA Manufacturing • Seasonal demand • Can repurpose excess capacity • Can surge if needed
  6. 6. EnhancedView (EV) SLA •NGA contract to acquire unclassified, shareable imagery •10 yr term, monthly fee QuickBird On-orbit 0.6m GSD WorldView-1 On-orbit 0.5m GSD WorldView-2 On-orbit 0.46m GSD WorldView-3 2014 0.3m GSD WorldView-4 2018 <=0.3m GSD •Priority access to 5-satellite imaging constellation for much less than cost of ownership •Guaranteed capacity, accuracy, timeliness, availability •Includes hosting and delivery •Continuous improvement in capacity, # sats, resolution, timelines, etc •Firm fixed price, low cost risk
  7. 7. DigitalGlobe Satellite Acquisitions 0% 20% 40% 60% 80% 100% 120% 140% 160% -200% 0% 200% 400% 600% 800% ScheduleGrowth(Percent) Cost Growth (Percent)
  8. 8. DigitalGlobe Satellite Acquisitions 0% 20% 40% 60% 80% 100% 120% 140% 160% -200% 0% 200% 400% 600% 800% ScheduleGrowth(Percent) Cost Growth (Percent) WorldView-1 QuickBird, WorldView-2 (All cost growth has been absorbed entirely by DigitalGlobe; none was passed on to the USG)
  9. 9. SLAs Enable This Performance • Stable requirements • Stable funding • Stable, experienced staffing • Managed innovation • Eating our own cooking
  10. 10. Traditional Acquisition • You buy the car • You drive the car • You pay for gas • You fix the car if it breaks Why Are SLAs Better? • You buy a new car every few years • And it all costs less than ownership • When your relatives visit, we provide extra cars for their use SLA Acquisition • You sign up for an SLA • We drive the car • We pay for gas • We fix the car if it breaks • We add a better car every few years
  11. 11. SLAs Most Applicable When • Up-front investment is needed to create required infrastructure • Activity requires development and operations • Long term, (mostly) predictable needs • Bleeding edge technology not required – SLA does allow for technology insertion • There are multiple customers across whom to spread costs, and enabling surge capacity
  12. 12. SLA Model is Applicable To Imagery Geospatial production • & Analysis? • Telecommunications • Launch • Weather? • Cyber?

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