12 segd xlab_abigail_hartgray_slideshare

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Architects started as makers of mass. Later, this idea evolved into the thought that the spaces carved out in buildings were the true art of architecture. As society evolved and mass transit provided the opportunity for many different classes, races and geographical groups would be in the same space, architecture began to embody utopian ideals of society.

Similarly, the “user experience” field began with the study of the interactions between people & computers. UX designers bridged the cognitive gap between people’s minds & the logical 1’s and 0’s of machines. As “user-centered” design & social media continue to grow, UX’ers realize they create frameworks in which brands build connections to customers, even facilitating interaction between those users: Interaction Design. A 2D space that gives people agency to participate in desired patterns. Social Choreography.

If there's anything to be borrowed from the practice of architecture to help UX, its the power of the diagram. The key to great UX is ensuring we meet both business and user goals by mating the mental models of the people interacting with the experiences we design.

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12 segd xlab_abigail_hartgray_slideshare

  1. 1. Unusual SuspectsBorrowing from architecture for better UXAbigail Hart Gray,VP Experience DesignFluid, NYC + SF + CHI
  2. 2. IN A NUTSHELL:1. How I got here 2. History Lesson 3. Architecture = User Experience?! 4. Diagraming, a love story
  3. 3. BOSTON NEW YORK PITTSBURGH AUBURNXLABS HOW I GOT HERE
  4. 4. CONFESSIONTIME Ok, I’ll admit it: I’m a recovered architect.
  5. 5. Its true:I UX.
  6. 6. A [Brief!] HISTORY LESSON
  7. 7. ORIGINS OFARCHITECTURE/ 8
  8. 8. ORIGINS OFARCHITECTURE/VITRUVIUS IS IT ARCHITECTURE: Durability – it should stand up robustly and remain in good condition. Utility – it should be useful and function well for the people using it Beauty – it should delight people and raise their spirits. 9
  9. 9. ARCHITECTUREEVOLVES/RENNAISSANCE 10
  10. 10. ARCHITECTUREEVOLVES/RENNAISSANCE 11
  11. 11. ARCHITECTUREEVOLVES/RENNAISSANCE 12
  12. 12. 13
  13. 13. ARCHITECTURE = USER EXPERIENCE?
  14. 14. SIDE-BY-SIDE/EVALUATION Architecture User experience Analysis Looking at the program of a Looking at the building, the context and functionality, the users and coming up with a relevant the competitive landscape design to come up with relative design. Who’s at the Clients, Community Boards, Clients, Users table Users Relevance to Yup, people have to use it. Yup, people have to use it. people Is it done if people aren’t in it? If people don’t use it, it won’t be successful Sometimes. Urban Let’s hope so. Does good for renewal=bad. Urban society parks=good. Interactions At every corner. More in If not, the site dies. Public projects 15
  15. 15. ARCHITECTURE=USER EXPERIENCE THE ART OF SOCIAL CHOREOGRAPHY
  16. 16. DIAGRAMING, A LOVE STORY
  17. 17. QUICKIEDEFINITION A diagram is a graphic shorthand…it is a representation of something in that it is not the thing itself. It explains relationships.
  18. 18. A STUDY INSLAPSTICK &MISTAKENIDENTITIES THE FOLLOWING IS AN ANALYSIS SHAKESPEARE’S A COMEDY OF ERRORS.
  19. 19. A COMEDY OFERRORS
  20. 20. A COMEDY OFERRORS TWINS SEPARATED LEAD TO QUESTIONS OF DUALITY
  21. 21. BRAND PROMISE MAYBE SHE’S BORN WITH IT. MAYBE ITS MAYBELLINEProject by HUGE, launched January 2011. Creative Director Andy Thomas. Designers: Meghan Thompson Mann Yuki SakumaUX Lead: Abigail Hart Gray UX Designers: Lesley Fleishman, Kat Take.
  22. 22. Maybelline diagram here
  23. 23. THANK YOUAbigail Hart Gray | @abigailhartgray 33

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