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<ul><li>Presented By: </li></ul><ul><li>Muhammad Awais Khan </li></ul>
IN MARKETING & ADVERTISING WHAT’S NEXT
THE PRODUCT IS THE MARKETING
GREAT. BUT MY  PRODUCT ISN’T COOL.
WHAT CAN I DO???
WELL, FRANKLY YOU’RE SCREWED.
ADD VALUE THROUGH CONTENT.
CONTENT IS THE NEW CURRENCY
PEOPLE WILL PAY FOR GREAT CONTENT.
ENGAGEMENT <ul><li>IT’S ALL ABOUT HOW PEOPLE WILL ENGAGE - WHY THEY WILL FIND IT INTERESTING & PARTICIPATE. </li></ul>
UTILITY
UTILITY
UTILITY <ul><li>“ [Nike+] is not an advertising idea, it's a technology idea. We are delivering a product, an application....
HOW DO WE CREATE THIS KIND OF MARKETING?
CREATING BETTER MARKETING <ul><li>“ We don’t ask consumers what they want. They don’t know. Instead we apply our brain pow...
CREATING BETTER MARKETING <ul><li>“ It's really hard to design products by focus groups. A lot of times, people don't know...
UNCOVER RICH CONSUMER INSIGHTS
OBSERVE + LISTEN
EMERGING METHODS
COLLABORATION
COLLABORATION AGENCY CONSUMERS COMPANY INFORMATION & INPUT INSIGHTS  & IDEAS INNOVATION & CONTENT BETTER BRANDS
IF YOU ONLY REMEMBER ONE THING…
MODERN MARKETING = MAKING PEOPLES’ LIVES BETTER.
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Lecture Lecture 4 43102

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Lecture Lecture 4 43102

  1. 1. <ul><li>Presented By: </li></ul><ul><li>Muhammad Awais Khan </li></ul>
  2. 2. IN MARKETING & ADVERTISING WHAT’S NEXT
  3. 3. THE PRODUCT IS THE MARKETING
  4. 4. GREAT. BUT MY PRODUCT ISN’T COOL.
  5. 5. WHAT CAN I DO???
  6. 6. WELL, FRANKLY YOU’RE SCREWED.
  7. 7. ADD VALUE THROUGH CONTENT.
  8. 8. CONTENT IS THE NEW CURRENCY
  9. 9. PEOPLE WILL PAY FOR GREAT CONTENT.
  10. 10. ENGAGEMENT <ul><li>IT’S ALL ABOUT HOW PEOPLE WILL ENGAGE - WHY THEY WILL FIND IT INTERESTING & PARTICIPATE. </li></ul>
  11. 11. UTILITY
  12. 12. UTILITY
  13. 13. UTILITY <ul><li>“ [Nike+] is not an advertising idea, it's a technology idea. We are delivering a product, an application.” </li></ul><ul><li>Nick Law </li></ul><ul><li>Chief Creative Officer, North America </li></ul><ul><li>R/GA </li></ul><ul><li>April 2007 </li></ul>
  14. 14. HOW DO WE CREATE THIS KIND OF MARKETING?
  15. 15. CREATING BETTER MARKETING <ul><li>“ We don’t ask consumers what they want. They don’t know. Instead we apply our brain power to what they need, and will want, then make sure we’re there, ready.” </li></ul><ul><li>Akio Morita </li></ul><ul><li>Co-Founder </li></ul><ul><li>Sony Corporation </li></ul>
  16. 16. CREATING BETTER MARKETING <ul><li>“ It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.” </li></ul><ul><li>Steve Jobs </li></ul><ul><li>Co-Founder, Chairman & CEO </li></ul><ul><li>Apple </li></ul><ul><li>May 1998 </li></ul>
  17. 17. UNCOVER RICH CONSUMER INSIGHTS
  18. 18. OBSERVE + LISTEN
  19. 19. EMERGING METHODS
  20. 20. COLLABORATION
  21. 21. COLLABORATION AGENCY CONSUMERS COMPANY INFORMATION & INPUT INSIGHTS & IDEAS INNOVATION & CONTENT BETTER BRANDS
  22. 22. IF YOU ONLY REMEMBER ONE THING…
  23. 23. MODERN MARKETING = MAKING PEOPLES’ LIVES BETTER.

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