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The Kauvery story: commercialisng hydrogel technology from IARI

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How does agribusiness incubator help in technology commercialization and support the institute in achieving its mandates? Such a scenario calls for a change of perspective for the way institutes operates. The session will provide the institutes under NARS and others an overview on how business incubators help in not just technology transfer but also in generating revenues, protection of IPR, client interfacing and meeting their requirements and how agriculture can be viewed as a business entity.

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The Kauvery story: commercialisng hydrogel technology from IARI

  1. 1. Jagadeesh SunkadCarborundum Universal Ltd.
  2. 2.  This event highlights how an agribusiness incubator can help in technology commercialization and support the institute in achieving its mandates.
  3. 3.  The session will provide the institutes under NARS and others an overview on how business incubators help in not just technology transfer but also in generating revenues, protection of IPR, client interfacing and meeting their requirements and how agriculture can be viewed as a business entity.
  4. 4.  The Kauvery Story has been fortunate to be blessed by three institutions in unique ways: ◦ IARI ◦ NRDC ◦ ICRISAT
  5. 5.  Innovative soil conditioner that ◦ Mitigates drought stress on crops ◦ Gives you the maximum benefits of nutrients ◦ Increases the yield ◦ Improves the soil health
  6. 6.  It has been an eventful journey of three years, began with receiving a bench scale technology; now commercially available in two states of the country – AP & MP
  7. 7. The Market &The Customer
  8. 8. The Value &The Price (to customer)
  9. 9. Investment &Expenditure
  10. 10. Turnover ProfitsCash Flow
  11. 11. What is an economic scale of production?
  12. 12. What is a desirable cost of production?
  13. 13. Do you understand competition?Do you understand alternates
  14. 14. Is it an innovation? Or a Me too?
  15. 15. PLAN REVIEW IMPLEMENT

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