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Parle’S Plant Rudrapur, Brief Introduction


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Parle’S Plant Rudrapur, Brief Introduction

  1. 1. GROUP 1 <ul><li>Abhishek Sharma </li></ul><ul><li>MBA, Finance </li></ul><ul><li>Institute Of Foreign Trade & Management </li></ul>
  2. 2. Contents <ul><li>Parle’s History </li></ul><ul><li>Parle’s Product Line </li></ul><ul><li>Pricing strategy of Parle-G </li></ul><ul><li>Some Facts of Rudrapur Plant </li></ul><ul><li>Discharging Social Responsibility </li></ul><ul><li>Usefulness of Parle Visit </li></ul><ul><li>Suggestions </li></ul>
  3. 3. PARLE’S HISTORY In 1929 a small company by the name of Parle products emerged with the vision of spreading joy and cheer to children and adults alike, all over the country with its sweets and candies.
  4. 4. Conti… <ul><li>Parle Products has been India's largest manufacturer of biscuits and confectionery, for almost 80 years </li></ul><ul><li>Hygiene is the precursor to every process at Parle </li></ul><ul><li>Concentrating on consumer tastes and preferences </li></ul><ul><li>Parle products have been shining with the Golds and Silvers consistently at the MANDE SELECTION </li></ul>
  6. 6. Pricing Strategy of Parle-G a genuine question comes up <ul><li>How Parle-G is able to maintain its price of Rs4.00 for the last 12 years?????????? </li></ul>
  7. 7. Conti… <ul><li>Let’s have a look at some of Pricing Strategies and try to understand the best policy/strategy in various situations. </li></ul>Quality Low High L P o R w I C H E i g h Pricing Strategies Matrix Economy Skimming Penetration Premium
  8. 8. Conti… <ul><li>Parle brand symbolizes- Quality, Healthy and Great taste </li></ul><ul><li>100g pack costing Rs4 has net weight of 93.5g </li></ul><ul><li>Increase in no. of biscuits & decrease in weight per biscuit </li></ul>
  9. 9. RUDRAPUR PLANT <ul><li>Asia’s largest oven </li></ul><ul><li>Avg. production is 5000 Metric ton per month </li></ul><ul><li>24 hour production </li></ul><ul><li>Utilization of defective biscuits </li></ul><ul><li>Built in 13 acres </li></ul><ul><li>56 officials & 910 workers </li></ul>
  10. 10. DISCHARGING SOCIAL RESPONSIBILITY <ul><li>Distribution of study material </li></ul><ul><li>Donations for Orphans </li></ul><ul><li>Disposing of hazardous biscuits </li></ul>
  11. 11. Usefulness of Parle Visit <ul><li>The visit afforded the students: </li></ul><ul><ul><li>To experience the work culture of Parle </li></ul></ul><ul><ul><li>An insight into overall production process </li></ul></ul><ul><ul><li>Recruitment process of Parle </li></ul></ul>
  12. 12. Suggestions <ul><li>More time for visit and close observation of plant and production facilities </li></ul><ul><li>Interaction with experts of different functional areas </li></ul><ul><li>Familiarization of the plant should be in smaller groups </li></ul><ul><li>Such visits be undertaken in staggered manner for better administration and management </li></ul>
  13. 13. THANKS…