History of Cadbury<br />Started in 1824<br />By John Cadbury<br />In Birmingham, England<br />Headquarters : UK <br />
By 1842, John was selling 11 kinds of cocoa and 16 kinds of drinking chocolates.<br />By 1864, George and Richard, sons of...
Product line<br />Confectionary: Caramello Koala, Freddo,Bournvita<br />Cooking products: choc chips, cooking choc,flake g...
Strengths <br />Wide product range<br />Good prices<br />International business<br />Advertising<br />Good availability<br />
Weaknesss<br />Health and safety <br />Only does the chocolate<br />No dietary options<br />
Opportunities in countries like France<br />In terms of political issues, France being an advanced democratic country, spe...
Threats<br />Unable to understand foreign customer preference.<br />Incur unexpected cost.<br />Threat of entry due to the...
Interesting facts<br />First one to include pictures instead of printed text on chocolate boxes.<br />Many children joined...
Others companies in sector<br />Mars-wrigley<br />Nestle<br />Kraft food<br />Ferrero<br />
Mars-wrigley<br />Type : private<br />Industry : confectionary<br />Founded : 1911 in Tacoma, Washington, USA.<br />Founde...
Nestle <br />Type : private<br />Industry : Food processing<br />Founded : Vevey, Switzerland (1866)<br />Founder : Henri ...
Kraft Foods<br />Type : public<br />Industry : Food Processing.<br />Founded : Englewood,Chicago, USA<br />Products : ice ...
Ferrero<br />Type : private<br />Industry : Food<br />Founded : 1946 <br />Founder : Pietro Ferrero<br />Products : confec...
Positionsin emerging markets<br />
Competition<br />
conclusion<br />In order for to reach the peak of achievement, the company would have to stress on the growth of the produ...
“LAST  BUT  NOT  TO FORGET THAT CADBURY SHOULD NEED TO STRENGTHEN THE BRAND NAME  OF ITS PRODUCTS”<br />
Marketing Management<br />Submitted by: Ishdeep Singh Arora<br />HeenaPruthi<br />ArashvirKaur<br />Sonam<br />Ankit<br />...
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Cadbury

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Cadbury

  1. 1.
  2. 2. History of Cadbury<br />Started in 1824<br />By John Cadbury<br />In Birmingham, England<br />Headquarters : UK <br />
  3. 3. By 1842, John was selling 11 kinds of cocoa and 16 kinds of drinking chocolates.<br />By 1864, George and Richard, sons of John continued to expand the product line. <br />Cadbury manufactured its milk chocolate in 1897<br />Today Cadbury is the largest confectionary company in the world.<br />
  4. 4. Product line<br />Confectionary: Caramello Koala, Freddo,Bournvita<br />Cooking products: choc chips, cooking choc,flake garnish<br />Boxed chocolates: favourite chocolates, milk tray chocolates, roses chocolates <br />Chocolates : fruit n nuts, crackle, silk, bournville , temptations, roast almond.<br />Gums : Stride, Trident, Chiclets, Dentyne, Bubblicious<br />
  5. 5.
  6. 6. Strengths <br />Wide product range<br />Good prices<br />International business<br />Advertising<br />Good availability<br />
  7. 7. Weaknesss<br />Health and safety <br />Only does the chocolate<br />No dietary options<br />
  8. 8. Opportunities in countries like France<br />In terms of political issues, France being an advanced democratic country, specific risk is negligible.<br />In terms of economic issues, it has fourth largest GDP in the world. <br />
  9. 9. Threats<br />Unable to understand foreign customer preference.<br />Incur unexpected cost.<br />Threat of entry due to the competition growing through acquisation.<br />
  10. 10. Interesting facts<br />First one to include pictures instead of printed text on chocolate boxes.<br />Many children joined Cadbury’s Coco cub Club that it had 300,000 members in 1936.<br />Launched a Get Active program in 2003, helping 10,000 teachers get in shape.<br />
  11. 11. Others companies in sector<br />Mars-wrigley<br />Nestle<br />Kraft food<br />Ferrero<br />
  12. 12. Mars-wrigley<br />Type : private<br />Industry : confectionary<br />Founded : 1911 in Tacoma, Washington, USA.<br />Founder : Frank C.Mars<br />Products : milky way, bounty, mars, snickers.<br />Revenue: US$30 billion<br />
  13. 13. Nestle <br />Type : private<br />Industry : Food processing<br />Founded : Vevey, Switzerland (1866)<br />Founder : Henri Nestle <br />Products : baby food, coffee, dairy products, ice cream<br />Revenue: CHF 107.6 billion<br />
  14. 14. Kraft Foods<br />Type : public<br />Industry : Food Processing.<br />Founded : Englewood,Chicago, USA<br />Products : ice cream, cheese, milk.<br />Revenue: US$ 40.4 billion<br />
  15. 15. Ferrero<br />Type : private<br />Industry : Food<br />Founded : 1946 <br />Founder : Pietro Ferrero<br />Products : confectionary.<br />Revenue : 6.2 billion euros<br />
  16. 16. Positionsin emerging markets<br />
  17. 17. Competition<br />
  18. 18. conclusion<br />In order for to reach the peak of achievement, the company would have to stress on the growth of the product. <br />Cadbury should also look into other countries like Asia Pacific in order to market its products popular globally.<br />Another strategic plan would be a joint venture.<br />Needless to say that in order for the company to market its products globally, it is understood that heavy capital and expenditure have to be sacrificed. <br />
  19. 19. “LAST BUT NOT TO FORGET THAT CADBURY SHOULD NEED TO STRENGTHEN THE BRAND NAME OF ITS PRODUCTS”<br />
  20. 20.
  21. 21. Marketing Management<br />Submitted by: Ishdeep Singh Arora<br />HeenaPruthi<br />ArashvirKaur<br />Sonam<br />Ankit<br />AbhishekMittal<br />

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