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Brand management new

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Brand management new

  1. 1. BRAND MANAGEMENT
  2. 3. HISTORY <ul><li>1922 - Founded as swallow </li></ul><ul><li>sidecar company by two </li></ul><ul><li>motorcycle enthusiasts, williom </li></ul><ul><li>lyons & william walmsley. </li></ul><ul><li>1935 - SS Jaguar name first </li></ul><ul><li>appearedon a 2.5 litre saloon, </li></ul><ul><li>sports models of which were </li></ul><ul><li>the SS 90 and SS 100. </li></ul>
  3. 4. HISTORY <ul><li>1945 - The name was changed </li></ul><ul><li>to Jaguar after WWII to </li></ul><ul><li>avoid the unfavourable </li></ul><ul><li>connotations of the SS initials. </li></ul><ul><li>1950 - Jaguar made its name by </li></ul><ul><li>Producing a series of sports cars, </li></ul><ul><li>such as the XK 120 of 1949 & </li></ul><ul><li>the E Type (XKE in the US) of 1961 </li></ul>
  4. 5. HISTORY <ul><li>1951 - Jaguar leased Browns Lane from the </li></ul><ul><li>The Daimler Motor Company Limited, </li></ul><ul><li>which would quickly become its </li></ul><ul><li>principal plant. </li></ul><ul><li>It was purchased from </li></ul><ul><li>the holding company BSA. </li></ul><ul><li>From the late 1960s, its marque was u as a brand name for Jaguars most most luxurious car. </li></ul>
  5. 6. HISTORY
  6. 7. HISTORY <ul><li>1963 - The independent rear </li></ul><ul><li>suspension from the Mark X </li></ul><ul><li>was incorporated. </li></ul><ul><li>1966 - The 420 of 1966, </li></ul><ul><li>also sold as the Daimler Sovereign, </li></ul><ul><li>put a new front to the S-type although </li></ul><ul><li>both cars continued in parallel until </li></ul><ul><li>the S-Type was dropped in 1968 </li></ul>
  7. 8. HISTORY <ul><li>1966 - Jaguar merged with the </li></ul><ul><li>British Motor Corporation (BMC), </li></ul><ul><li>the Austin-Morris combine, to </li></ul><ul><li>form British Motor Holdings (BMH). </li></ul><ul><li>1970 - The Jaguar and Daimler marques formed part of BL's specialist car division or Jaguar Rover Triumph Ltd </li></ul>
  8. 9. HISTORY <ul><li>1989 - The Ford Motor Company </li></ul><ul><li>made offers to the US and UK </li></ul><ul><li>Jaguar shareholders to buy their </li></ul><ul><li>shares in November. </li></ul><ul><li>1989 - Ford purchased Jaguar. </li></ul><ul><li>1990 - Jaguar's listing on the </li></ul><ul><li>London Stock Exchange was </li></ul><ul><li>removed ON 28 TH february. </li></ul>
  9. 10. HISTORY <ul><li>1999 - it became part of Ford's </li></ul><ul><li>new Premier Automotive Group </li></ul><ul><li>along with Aston Martin, Volvo Cars. </li></ul><ul><li>Under Ford's ownership Jaguar </li></ul><ul><li>expanded its range of products </li></ul><ul><li>with the launch of the S-Type & </li></ul><ul><li>stopped production in 2008 </li></ul><ul><li>2001 - The launch of Jaguar X-Type </li></ul><ul><li>as a compact executive car. </li></ul>
  10. 11. HISTORY <ul><li>2003 - the all-new third generation </li></ul><ul><li>XJ (known as X350) was completely </li></ul><ul><li>re-engineered & arrived in showrooms </li></ul><ul><li>2008 - Ford sold jaguar & </li></ul><ul><li>the XF was awarded the, </li></ul><ul><li>'Car of the Year' and 'Executive </li></ul><ul><li>Car of the Year' awards in january. </li></ul>
  11. 12. HISTORY <ul><li>2009 – Announced the Jaguar </li></ul><ul><li>XF as winner in 9 th annual interior </li></ul><ul><li>of the year award in the Best </li></ul><ul><li>Premium Car Interior category. </li></ul><ul><li>Top Gear has named the Jaguar XJ as its Luxury Car of the Year 2010, placing the British firm’s flagship model above rivals from BMW and Audi. </li></ul>
  12. 13. HISTORY <ul><li>2010 - Jaguar is launched an </li></ul><ul><li>armoured version of its stunning </li></ul><ul><li>new XJ luxury sports saloon at </li></ul><ul><li>the 2010 Moscow International </li></ul><ul><li>Motor Show. </li></ul><ul><li>Top Gear has named the Jaguar </li></ul><ul><li>XJ as its Luxury Car of the Year 2010, </li></ul><ul><li>placing the British firm’s flagship model </li></ul><ul><li>above rivals from BMW and Audi. </li></ul>
  13. 14. JAGUAR TODAY <ul><li>2011 – C-X75 is named most significant concept vehicle. </li></ul><ul><li>C-XJ is named international luxury car of the year. </li></ul><ul><li>The Jaguar XF was crowned 'Best Executive Car' for the fourth year running . </li></ul><ul><li>Jaguar celebrates 50th anniversary of the iconic E-Type with entries in 2011 Mille Miglia </li></ul><ul><li>Jaguar enters its second of a four year sponsorship of the England Cricket Team. </li></ul>
  14. 15. DESIGN OF JAGUAR LOGO <ul><li>Shape of the Jaguar Logo: </li></ul><ul><li>The Jaguar logo comprises of a jumping jaguar above the company’s name, depicting speed, power and brilliance of the cars produced by the company . </li></ul>
  15. 16. DESIGN OF JAGUAR LOGO <ul><li>Color and Font of the Jaguar Logo: </li></ul><ul><li>One of the one of the most stylish, graceful and fast cars around the world. </li></ul><ul><li>The black font and color perfectly complements the popular image of the company and also goes well with the jumping jaguar. The font used in the Jaguar logo is “ Algera”, which is simple and stylish. </li></ul><ul><li>The Jaguar logo is very attractive and is an accurate representation </li></ul>
  16. 17. THANK YOU ABHISHEK MITTAL MI00700001

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