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Digital Marketing Trends 2020 | Webinar by DigiGrad

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DigiGrad Webinar 18th March, powered by Social Beat

Check out this presentation for the top digital trends in 2020, from the webinar hosted by DigiGrad;
- Newer Social Media Platforms will emerge
- Voice & Chat Bots will drive E-Commerce
- Vernacular on Digital will become mainstream for brands
- AR/VR will pick up momentum
- Important to leverage first party data and AI
- Videos will continue to grow
- Online-Offline attribution is now possible
- Influencer Marketing will have a rocky but impactful 2020

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Digital Marketing Trends 2020 | Webinar by DigiGrad

  1. 1. Digital Marketing Trends 2020 Vikas Chawla, Co-Founder, Social Beat
  2. 2. In 2005, a procession attended the funeral of Pope John Paul II
  3. 3. In 2013, they came back for Pope Francis’ canonisation
  4. 4. 1.2 billion mobile subscribers in India
  5. 5. Source: 7 Mobile / Connected Devices are a constant companion of Monthly Active Users people access Facebook 330M 97% =
  6. 6. 8
  7. 7. *Google Insights Report Bharat is leading India in terms of Digital Adoption rate
  8. 8. Top Digital Marketing Trends for 2020
  9. 9. I. The Rise of Newer Social Media Platforms
  10. 10. Top 6 social media platforms (by user base) 100m 330m 245m 400m 60m 195m
  11. 11. The rise of new social platforms?
  12. 12. Campaign for Swiggy Delivery Partners #SwiggyStarhunt Leveraging TikTok as a medium for the Delivery Partners to showcase their talent in singing, dancing and acting with the help of regional influencers. • 350+ Delivery Partners participated • 1500+ videos were uploaded on TikTok • 90M+ views on TikTok for #SwiggyStarHunt
  13. 13. Platforms like TikTok have seen fastest adoption in India, especially the Tier-2 & rural areas
  14. 14. New platforms to reach and acquire customers too
  15. 15. II. Voice & Chat will drive e-commerce
  16. 16. Chat Bots & Voice Assistants are changing user behaviours
  17. 17. Whatsapp Chat Bots can also be leveraged at scale now
  18. 18. Do you know the percentage of voice searches over the total searches? Android GO
  19. 19. Voice is the ‘new Touch’ Voice is the new Touch When iPhone introduced Touch in 2007, it changed how we interact with computers. Now Voice Assistants like Amazon Alexa and Google Assistants are changing it all over again Voice is the new Search 28% of search on Google is now on Voice. People are increasingly discovering and engaging with computers using voice Voice can get things done Voice assistants are smarter than smartphones! They help us get things done in real life, from recipes to sending emails, they can helps us live a better life. 28% of all searches on Google is through voice
  20. 20. Usage Pattern: Google Voice Search
  21. 21. Usage Pattern: Amazon Echo
  22. 22. Pls do visit our YouTube Channel for more on Voice
  23. 23. III. Vernacular will become mainstream
  24. 24. Indian language users have overtaken English language users
  25. 25. Indian language users have overtaken English language users Million Indian language internet users and growing234 Times growth in Indian language searches on Google 2.5 New internet users will be Indian language users 9 out of 10
  26. 26. % of Internet users basis the various regional languages
  27. 27. Lowest Cost Per Store Visit Provided By Vernacular Ads For Khadim’s 62% of the overall store visits achieved for Khadim’s during one month was contributed by vernacular ads 15% Decrease in Cost Per Store Visit
  28. 28. Case Study: Lower Cost per App Installs for Khatabook 73% Increase in app installs as compared to english ads 6% Decrease in Cost Per Install as compared to english ads Link to the case study: https://www.youtube.com/watch? v=sD4NtwPxip0
  29. 29. Brands are leveraging multiple vernacular languages to widen the brand reach and reach out to different audiences
  30. 30. IV. VR/AR will pick up momentum
  31. 31. VR/AR is the next natural progression Photos Videos Text VR/AR How the Internet has evolved
  32. 32. Sectors like Real Estate and Travel are leading the way
  33. 33. Pls do visit our YouTube Channel for more on AR
  34. 34. V. Leveraging First Party Data and Artificial Intelligence
  35. 35. What is 1st Party Data
  36. 36. Quality of 1st Party Data is always higher – but its important to also get scale
  37. 37. Most common applications of AI in digital
  38. 38. VI. Video continues to lead in content consumption
  39. 39. YouTube alone has 265 million monthly active users
  40. 40. Hotstar leads with 300m+, followed by MX Player at 250m, Amazon Prime & Netflix at 30m
  41. 41. Small Towns & Regional content is beating the metros in driving the OTT viewership
  42. 42. Fun, engaging videos can help connect with the audience Brief: Showcase the tax saving fund, with the insight that Indians always want more (and always feel they are getting less)
  43. 43. Need to leverage Content vs Audience mapping at a much granular level Brief – To break away from the herd of Mutual Fund players who use straight and dull communication to sell ELSS funds. Therefore making Tata Mutual Fund a preferred choice whenever someone thinks of saving tax 4 Million Views 3,286 Leads 6 Lakh Interactions 17.02% View Rate 38.1% Lift in ad recall 216.2% Lift in brand interest 13.1% Lift in brand awareness
  44. 44. Some campaigns can also help drive more brand recall Wonderchef’s #DearManHoldThePan
  45. 45. With attention spans dwindling, Thumbstoppers is the new trend
  46. 46. VII. Stronger Offline-Online attribution
  47. 47. Data & Attribution are the two key pillars of digital
  48. 48. 86% users research online before buying a product or a service
  49. 49. Almost everything starts with a Search which converts into an offline or online purchase !
  50. 50. Now, you can even measure store visits via Google Maps
  51. 51. Now you can speak to a prized few and get them to your store Get them to buySpeak to Many (Print/TV) Get a fraction to the showroom Speak to a prized few Get most to the showroom Get them to buy
  52. 52. Case Study: Driving Lakhs of Store Visits for Malabar Gold
  53. 53. VIII. Influencer Marketing will have a rocky but impactful 2020
  54. 54. Influencer Marketing is expected to become one of the key component of brand campaigns *The State of Influencer Marketing Report 2019
  55. 55. Instagram, Twitter & Facebook among the top influencer marketing channels *The State of Influencer Marketing Report 2019
  56. 56. Over the last 2-3 years, it has been leveraged by brands for various clutter breaking campaigns
  57. 57. More stringent policies are going to be implemented shortly *The State of Influencer Marketing Report 2019
  58. 58. Platforms are also making changes *The State of Influencer Marketing Report 2019
  59. 59. Each Platform has different kind of influencers *The State of Influencer Marketing Report 2019
  60. 60. Summarizing  Newer Social Media Platforms will emerge  Voice & Chat Bots will drive E-Commerce  Vernacular on Digital will become mainstream for brands  AR will pickup momentum  Important to leverage first party data and AI  Videos will continue to grow  Online-Offline attribution is now possible  Influencer Marketing will have a rocky but impactful 2020
  61. 61. Q & A
  62. 62. Stay tuned for more

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