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Mahatma Gandhi realized that Indian caste system was divided into four layers, Brahmin, Vaishya, Kshtriya and Shudra. The Shudras were the most neglected, but were high in numbers.
He understood that giving importance to this specific layer, will change the dynamics and thus coined the principle of “Give everyone a stake”.
Business do no Business with other business, people do business with people. Treating everyone with respect changes the dynamics of the game, as they return it duly when the time comes.
The 12 Lessons in this chapter will enable the CEO to understand how to use this power