Business Plan "We Care"

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This Business Plan I along with my team built in Trimester2 of MBA. The new product consisted of a Tooth brush with a tooth paste mechanism.

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Business Plan "We Care"

  1. 1. WE-CARE IS COMING UP WITH ITS INAUGURAL PRODUCT<br />DR.SMILE – Spreading similes <br />
  2. 2. WE-CARE<br /> Focus on OralHealthcare.<br />Vision : <br /> Be the reason behind every bright smile <br />Our Mission:<br /> To promote dental healthcare by providing the products par excellence.<br /> To create a brand value that would find a connect with all the customers.<br />Our Values:<br />Integrity Responsibility Profitability Innovation<br />
  3. 3. ABOUT DR.SMILE<br />DR.SMILE – Spreading Smiles <br />Tooth Brush with Tooth Paste i.erollstick<br />Uses pen refill mechanism<br />Uses scroller to push the paste towards bristles<br />ZigZag bristles to facilitate proper brushing<br />Wonderful design and easy to hold<br />Tooth brush with a tongue cleaner behind the head<br />
  4. 4. INFRASTRUCTURE<br />Setting up a small R&D inhouse facility for sample filtering.<br />Small quality department for stringent quality checks of the sample.<br />Advertising department for product promotion.<br />
  5. 5. OPERATIONS<br />
  6. 6. STATISTICAL ANALYSIS<br />
  7. 7. WHAT CUSTOMER WANTS?<br />
  8. 8. COST SHEET<br />
  9. 9. WHO DO WE TARGET ?<br /> Children and Regular market<br /> Hospitality industry<br /> Travelers.<br />
  10. 10. HOW DO WE TARGET ?<br />Children market: Introduce various tooth paste flavours<br />Come up with different packaging that attracts children<br />Organize different contests for children (rollstick collection of different flavours)<br />Regular customers: Come up with tooth paste flavours like neem, mint etc that has a very high consumption rate in the current market. <br />
  11. 11. PROMOTION STRATEGIES<br />Promoting brushing habit and using Dr. Smile toothbrush as just the means.<br />Advertising<br />Offers and Discounts<br />Tie-up with Children Channels<br />Free dental camps at Schools<br />Quiz contests at Schools<br />
  12. 12. MAJOR CHALLENGES<br />Convincing people about our quality<br />Regular tooth paste taste<br />Market penetration<br />Cost cutting to maximize profit<br />
  13. 13. THE WAY AHEAD<br />Coming up with a range of products in oral health care like dental floss, mouth wash, mint or clove chewing gums etc.<br />Also look at the rural <br /> areas as a potential <br /> markets for WE-CARE <br /> products.<br />
  14. 14. THANK YOU<br />

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