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  1. 1. Social Networking Websites
  2. 2. Social Networking Websites <ul><li>What are they? </li></ul><ul><ul><li>Tool for: </li></ul></ul><ul><ul><ul><li>Communication </li></ul></ul></ul><ul><ul><ul><li>Expressing interests </li></ul></ul></ul><ul><li>“ Nodes and Ties” </li></ul><ul><li>Recent phenomena </li></ul><ul><ul><li>Digg, 2004 </li></ul></ul><ul><ul><li>Youtube, 2005 </li></ul></ul><ul><ul><li>Myspace, 2003 </li></ul></ul><ul><ul><li>Facebook, 2004 </li></ul></ul>
  3. 3. How the Technology Operates <ul><li>Specialization vs. Integration </li></ul><ul><ul><li>Youtube, Digg,, Livejournal </li></ul></ul><ul><ul><li>Myspace, Facebook </li></ul></ul><ul><li>Web 2.0 </li></ul><ul><ul><li>Change in trend </li></ul></ul><ul><ul><li>Enhanced creativity, information sharing, collaboration, and functionality </li></ul></ul><ul><li>User-contribution </li></ul><ul><ul><li>Users submit content for other users </li></ul></ul>
  4. 4. History Early social networking websites: <ul><li>1995 - </li></ul><ul><ul><li>focused on ties between former schoolmates </li></ul></ul><ul><li>1997 – </li></ul><ul><ul><li>focused on indirect ties </li></ul></ul>
  5. 5. History, cont’d Modern social networking websites: <ul><li>2002 – Friendster </li></ul><ul><ul><li>now mostly used in Asia </li></ul></ul><ul><li>2003 – Myspace </li></ul><ul><ul><li>bought by News Corporation (parent company of Fox) in 2005 </li></ul></ul><ul><ul><li>most popular social networking site in 2006 </li></ul></ul>
  6. 6. <ul><li>2004 - Facebook (founded by Mark Zuckerberg at Harvard as </li></ul><ul><ul><li>largest and fastest growing site in the world </li></ul></ul><ul><ul><li>membership initially limited to Harvard students, but was expanded to other colleges in the Ivy League; later expanded further to include any university student, then high school students, and, finally, to anyone aged 13 and over </li></ul></ul><ul><li>2005 - Bebo </li></ul><ul><ul><li>stands for “blog early, blog often” </li></ul></ul>History, cont’d
  7. 7. Developments <ul><li>Third-party applications </li></ul><ul><li>Privacy settings </li></ul><ul><li>Instant messaging </li></ul><ul><li>News feed (Facebook) </li></ul><ul><li>Music (Myspace) </li></ul>
  8. 8. Positive Aspects for Social Networking <ul><li>Ease of access to recent trends/topics </li></ul><ul><ul><li>Digg </li></ul></ul><ul><li>Faster communication over longer distances </li></ul><ul><ul><li>Facebook, Myspace, Digg </li></ul></ul><ul><li>Big audience </li></ul><ul><ul><li>Blogging (Blogger, Livejournal, Youtube, Wordpress) </li></ul></ul><ul><li>Equating computer to sociability; second life </li></ul><ul><ul><li>Facebook, Myspace </li></ul></ul>
  9. 9. <ul><li>Promoting False Identities </li></ul><ul><ul><li>Celebrities/Political </li></ul></ul><ul><li>Site Security </li></ul><ul><ul><li>Lack of customer service </li></ul></ul><ul><ul><li>Accessibility and reliability </li></ul></ul><ul><li>Child Safety </li></ul><ul><li>Stalking </li></ul><ul><ul><li>Party gatecrashing </li></ul></ul><ul><ul><ul><li>Crashing uninvited parties which were advertised through sites like Myspace and Facebook where anyone could see the invitation. </li></ul></ul></ul>Criticisms against Social Networks
  10. 10. Criticisms against Social Networks, cont’d <ul><li>Social Exploitation and Censorship </li></ul><ul><ul><li>Social and Cultural </li></ul></ul><ul><ul><ul><li>Dave Itzkoff and his experience </li></ul></ul></ul><ul><ul><li>Censorship </li></ul></ul><ul><li>Privacy </li></ul><ul><ul><li>Security </li></ul></ul><ul><ul><ul><li>MIT and 70,000+ Facebook profiles </li></ul></ul></ul>
  11. 11. Our Opinion? Social networking sites have caused much debate among users across the globe. They help us to connect more easily to others, display our interests in a public forum, and allow us to forge connections despite vast space between users. <ul><li>Positive aspects: </li></ul><ul><li>Simple, user friendly set up and personalization </li></ul><ul><li>Usually cost efficient/free </li></ul><ul><li>Easily accessible and globally available </li></ul>
  12. 12. Positive aspects notwithstanding, there are some arguments against social networking sites, including: Our Opinion? cont’d <ul><li>Lack of privacy/ control over what is public and not </li></ul><ul><li>Encourages procrastination </li></ul><ul><li>Tendency to compartmentalize and make vague and occasionally unfair assumptions about others </li></ul>Generally speaking, social networking sites are seen as positive among the CMU community.