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Keynote address at the 6th National HR Conference at XLRI, Jamshedpur. Two key trends: 1. I don't need to own something to consume it. Eg Rent a car, a dress, a skill etc.
2. In an attention deficit economy everything will be consumed in small sachet sized helpings - shampoos, cars, careers and even education.
Social media operates on Trust. You have to earn the community's trust before you start calculating ROI of the "investment" made. Many business leaders do not get this.