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Itc E Choupal


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Itc E Choupal

  1. 1. ITC e- CHOUPAL<br />Presented By:<br />AbhijitYewale (01)<br />NehaDaga (24)<br />PreetiChandak (31)<br />Swati Singh (44)<br />TanviThakre (45)<br />V Sreevidya (49)<br />Yogesh Dad (52)<br />
  2. 2. AGRI INDUSTRY OF INDIA<br />Comprises of the Post-Harvest activities of processing and preserving agricultural products for intermediate or final consumption.<br />India is the second largest producer of food in the world.<br />Basically exports- Food Grains, Dairy Products, Frozen Food, Fish, Meat, Poultry, Sea Fishing, Aqua Culture, Milk And Milk Products.<br />
  3. 3. WHAT IS ITC e- CHOUPAL?<br />Developed by ITC agri-business division<br />Brainchild of S Sivakumar.<br />Promoted by YC Deveshwar, chairman ITC<br />Launched in 2000<br />Benefits 4 million farmers in 40000 villages.<br />Farm linkages in 14 states<br />Rural India’s largest Internet- based intervention <br />
  4. 4. CHARACTERSTICS OFITC e- CHOUPAL<br />Customer centric<br />Used for many commodities and multiple transactions<br />Uses local talent and local people and develops local leaders<br />Extended to local as well as global procures<br />Nurtures local entrepreneurs<br />Unique CRM programme in commodity exports<br />
  7. 7. GENERAL PRODUCTS OFITC e- CHOUPAL<br />Processed Fruits (Mango, Guava, Papaya etc.)<br />Food Grains (Rice, Wheat and Pulses)<br />Feed Ingredients (Soya bean )<br />Edible Nut (Groundnut)<br />Coffee & Spices <br />Marine Products (Shrimps and Prawns )<br />
  8. 8. MARKETING<br />Business to Business<br />Business to Customer<br />
  9. 9. MARKET SEGMENTATION<br />Psychographic<br /> Lifestyle (Interests)<br />Geographic<br />National and International<br />Demographic <br />Occupation<br />Behavioral <br />Usage Rate, <br />Buyer Readiness Stage<br />
  10. 10. FOR BUSINESS TO CUSTOMER<br />Geographic<br />Rural India<br />Behavioral <br />Benefits and Loyalty<br />Demographic <br />Income<br />Psychographic<br /> Lifestyle <br />
  11. 11. CASE STUDY<br />The case discusses basically about the two different trading system in Agro Industry of India. One was before ITC e- Choupal i.e. Mandi System and the other system is when ITC e- Choupal introduced Information Technology in Trading directly with the farmers thereby minimizing the monopoly of Traders in the system.<br /> In a traditional Mandi system, the trading is conducted by commission agents who didn’t serve the farmers well and exploited their situation as well as use to extract extra commission from the company by manipulating the prices of the commodities offered, thus making the system inefficient.<br /> ITC has worked in Indian agriculture for decades hence took a different approach by looking at the successes and the loopholes of the current system and identifying how they could re-engineer the existing one by introducing ITC e- Choupal, that is an IT based solution which serves as both a social gathering place for exchange of information and an e- commerce HUB. It also catalyzed rural transformation i.e. helping to improve rural isolation, create more transparency for farmers and improve their productivity and incomes.<br />
  12. 12. SWOT ANALYSIS<br />Delivery of real –time<br />information <br />Immediate cash payment<br />Easy access to any <br />e- Choupal<br />Sanchalakis educated and trained in computer operations.<br />Low Transactional costs<br />Transparent and Fast Process<br />Use of Technology<br />Provides additional information to Farmers<br />
  13. 13. Power unavailability in Rural India<br />Poor Telecommunication Infrastructure<br />Lack of proper roads, limiting vehicle access<br />Competitors attempt to <br />divert produce from Farmers<br />
  14. 14. Better supply chain for ITC s food<br />and agri-business<br />Access to the underserved rural markets<br />New ITES business opportunities<br />Shareholding value creation through servicing society <br />
  15. 15. Bulk storage and handling hubs<br />Demand for Unwarranted additional payments by the Sanchalaks<br />Threats to execution management due to speed of expansion <br />The strained <br />Samyojak–ITC relationship.<br />
  16. 16. 7 P’s OF SERVICES<br />Product v/s Customer Expectation<br />Processed Fruits (Mango, Guava, Papaya etc.)<br />Food Grains (Rice, Wheat and Pulses)<br />Feed Ingredients (Soya bean )<br />Edible Nut (Groundnut)<br />Coffee & Spices <br />Marine Products (Shrimps and Prawns )<br />Place v/s Convenience<br /><ul><li>e-Choupal within 5km radius serving 10villages
  17. 17. A processing center within 25 - 30 km radius</li></li></ul><li>7 P’s CONTD…<br />People v/s Caring<br />Sanchalak<br />Samyojak<br />Farmers<br />ITC staff <br />Price v/s Cost<br />Transportation Cost<br />Set – up Cost<br />Mandi Cost v/s e – Choupal cost.<br />Insurance expenses<br />
  18. 18. 7 P’s CONTD……<br />Process v/s Co-ordination<br />
  19. 19. 7 P’s CONTD……<br />Physical Evidence v/s Confirmation<br /><ul><li>ChoupalSagar</li></ul>Promotion v/s Communication<br /><ul><li>Carries out CSR activities as part of promotions
  20. 20. Provided livelihood to 5million people (work, education)
  21. 21. Social and Farm Forestry
  22. 22. Water shade development
  23. 23. Agriculture development
  24. 24. ChoupalPradarshanKhet</li></li></ul><li>The following career opportunities have been identified in the Agri Business Sector:<br />Agronomy Sales<br />Agronomist<br />Lab Manager<br />Soil Testing Sales<br />Grain Operations, Marketer & Superintendent<br />Landscape Management/Maintenance<br />Process Engineer<br /> CAREER OPPORTUNITIES<br />
  25. 25. QUESTIONS<br />The competitors try to attract the farmers by providing them higher prices for their produce than e- Choupal. How to overcome this?<br />What could be done to improve the Samyojak- ITC e- Choupal relationship?<br />What action should be taken against the Sanchalaks, who unionize and extract unwarranted “Rents” from ITC e- Choupal?<br />How to generate a sense of trust in the farmers’ mind with respect to the laboratory tests conducted?<br />
  26. 26. THANK YOU<br />