INTRODUCTION

   We are introducing the business of
Waste Management on a public-private
patnership with a view to take on...
THE TEAM

Abhijeet Talapatra   9301

Nikhat Aland         9303

Kavita Bansode       9304

Ruchita Bhave        9305
WASTE MANAGEMENT ??!!
 Collection , Processing , Recycle or Disposal and
  Monitoring waste materials.
 Term relates to ...
OVERVIEW…
 Problem of consumption and disposal as a result
  of modern life style.
 Garbage disposal mostly unorganised ...
…OVERVIEW
 Unplanned landfills in the village creating
  problems of air and ground water pollution .
 Only 7% of solid ...
PLANT LOCATION

BEYOND
HADAPSAR, PUNE
BASIS AND PRESUMPTIONS
*     It is assumed that the unit will operate on the basis for
  300 working days in a year.
*    ...
SCOPE
 Provide comprehensive Waste Management
  solutions for primarily Residential Solid Waste
  disposal.
 Process inc...
IMPLEMENTATION SCHEDULE
Sl. No.                  Activity                    Period      Period
                          ...
COMPETITIVE ADVANTAGE

 Waste Management with
  separate segregation and
  treatment site.
 Treat Waste in environmental...
COMPETITORS

 Standard Agencies
  13/14 Kumar Palace,
   2408 East Street, Pune – 411001.
 Crushaal Food Waste Disposal
...
FUTURE ACTIVITIES

 Increase Area of Operation within the city.

 Install Anaerobic Sewage treatment plant.

 Waste to ...
Operational Plan
ADVANTAGES OF AAC BLOCKS..

 Lighter in weight, can be transported in pellet mode.

 Handling cost is less.

 Less requ...
..ADVANTAGES OF AAC BLOCKS

 Assured quality control.

 Not affected by salinity.

 Smooth surface, plastering not requ...
Operational Plan

PLANT PARAMETERS
 Capacity, Bricks /Month.   15,600 cu mtr
 No. of Shifts / day                 2
 Wo...
Production Plan

 First operation-50% of Capacity

  ( 7800 cu mtr)

 Production in batches

 Second year operation- 60...
RESOURCES
             RAW MATERIAL
 Fly ash            55 %
 Lime               20 %
 Cement             20%
 Gypsum ...
Procurement of raw
               materials
MATERIAL              AGENCY           LOCATION


FLY ASH                THERM...
TRIAL PRODUCTION




 Prototype production started six months
  before on a small scale.
 Found to be a successful ventu...
Proposed Plant layout
                  Raw material
                  storage




Office
                             Dry...
TECHNOLOGY

 Technology essentially of German origin.
 All equipments of German design being
  manufactured in China.
 ...
PROCESS



INITIAL MIXING    CHURNING   FINAL MIXING
WATER + FLY ASH



                              MOULDING




WINCHED...
MANUFACTURING PROCESS
 The process involves wet mixing of fly ash and water.
 The mixture is then churned over time to a...
COMPARISION
  NORMAL CLAY   PCC BLOCK                                               FLY ASH
     BRICK                    ...
STRATEGIC PLAN
Demand And Supply
 Currently the demand for bricks much
  higher than the supply.
 D & S gap is 250 billion bricks per a...
Competitive strategies

 Advantageous features.
 Uniform in size, shape
 High strength
 Light in weight
 Good resista...
Pricing Strategies

 Penetration

  – Initially Rs. 53 per block.

  – Later concession for large quantity buying.
Promotional Strategies

– Discounts on large buying.

– Aggressive Selling.

– Trade promotion.

– Publicity.

– Large vol...
MARKETING PLAN
Existing Market Scenario..

 Market is dominated by red bricks.
 Current estimates show the gap between
  demand and sup...
..Existing Market Scenario

 Use of this bricks results in savings in

  construction cost by 25%

 These bricks are alr...
Sales Target
 We are going to sale 7800 cu mtr per month

( 50 % of capacity ) of blocks in the first year.



 In secon...
STP Strategy

Target Market
 – Builders
 – Consultants
 – Architects
 – Govt.
Positioning
 – Positioned as Environmental...
STP Strategy
 Segmentation
   – Based on the geographic location
      • As our plant will be located in Nashik area, ini...
Existing Users
 Hiranandani Group , Mumbai.
 Raheja Builders, Mumbai.
 VASCON, Pune.
 Samrat Group, Nashik.
 MAP, Arm...
COMPETITORS
 Ecobrick Tech.
  Sindhi Colony, Pune, Maharashtra 411007 -
  020 4005 9515
  Category: Fly Ash Bricks
 Fly ...
financial Plan
CAPITAL

 Debt             :   15 crores

 Equity           :   05 crores

           Total   :   20 crores
FINANCIAL DETAILS
CREDIT POLICY

 Cement         :   Adv paid

 Lime/ Gypsum   :   15-20 days

 MSEB           :   06 days

 Customers  ...
HR Plan
organisation
                        DGM OPS



                          DGM
             GM FIN
                        ...
HR DETAILS
         Designation              Nos.

           Manager                 2

     Production Engineer         ...
HR Management
 Ratio of 1: 4 of skilled to semi-skilled or un-
  skilled workers.
 80% of workers from local catchment a...
Remunerations

 Semi-skilled/ Un-skilled workers : Rs 150 per day

 Skilled Employees : Rs 5000- Rs 15000/-

  depending...
THANK YOU
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  • Despite the bold strides in industry and business that we have made in the last fifteen years, our country still needs a good scrubbing. Nothing irritates more than the sight of the raw filth our fair land seems to be decorated with from its rivers to its mountains while we try valiantly to shed our third world tags
  • It has been found that leachates originate from solid waste landfill-contaminated groundwater. Well water found inUrali-Devachi village is not safe for drinking, outdoor bathing, propagation of aquatic life, industrial coolingand for irrigation. If this municipal solid waste landfill continues, it may create a toxic bomb in future.
  • Fly Ash bricks are made of fly ash, lime, gypsum and cement. These can be extensively used in all building constructional activities similar to that of common burnt clay bricks. The fly ash bricks are comparatively lighter in weight and stronger than common clay bricks. Since fly ash is being accumulated as waste material in large quantity near thermal power plants and creating serious environmental pollution problems, its utilisation as main raw material in the manufacture of bricks will not only create ample opportunities for its proper and useful disposal but also help in environmental pollution control to a greater extent in the surrounding areas of power plants. In view of superior quality and eco-friendly nature, and government support the demand for Fly Ash Bricks has picked up.
  • Eco wise

    1. 1. INTRODUCTION We are introducing the business of Waste Management on a public-private patnership with a view to take on the severe problem of solid waste disposal in the city of Pune and to recycle the wastes.
    2. 2. THE TEAM Abhijeet Talapatra 9301 Nikhat Aland 9303 Kavita Bansode 9304 Ruchita Bhave 9305
    3. 3. WASTE MANAGEMENT ??!!  Collection , Processing , Recycle or Disposal and Monitoring waste materials.  Term relates to materials produced by human activity and undertaken to reduce effects of health , environment and aesthetics.  Waste management differs in Urban –Rural and Residential- Industrial areas.  Residential-Industrial waste disposal is the responsibility of the local Municipal Corporation.
    4. 4. OVERVIEW…  Problem of consumption and disposal as a result of modern life style.  Garbage disposal mostly unorganised in the country.  Indians mostly not educated about waste segregation unlike western countries.  Pune city produces about 12000 T of solid waste out of which about 2000 T are residential wastes.  As of now the garbage is dumped at Urali- Devachi village on the outskirts of the city.
    5. 5. …OVERVIEW  Unplanned landfills in the village creating problems of air and ground water pollution .  Only 7% of solid wastes finds its way into proper recycling agencies of the Pune Municipal Corporation.  About 300 MT segregated for being used as manure.  85% of the wastes are unutilised being simply dumped creating environmental issues.
    6. 6. PLANT LOCATION BEYOND HADAPSAR, PUNE
    7. 7. BASIS AND PRESUMPTIONS * It is assumed that the unit will operate on the basis for 300 working days in a year. * The salary and wages for staff and labour has been taken into consideration on the basis of prevailing market rates. * The costs of land, construction charges, machinery and equipment, raw materials, and consumables, other contingent expenses etc. indicated in the scheme are based on the prices, prevailing at the time.
    8. 8. SCOPE  Provide comprehensive Waste Management solutions for primarily Residential Solid Waste disposal.  Process include collection, segregation, transportation and assistance to recycle industry.  Consultancy services.  All practices in accordance with MSW 2000 rules.  Organic wastes converted into composts and inorganic wastes further sent to recycle plants.
    9. 9. IMPLEMENTATION SCHEDULE Sl. No. Activity Period Period Starting Completion 1. Survey of collection of data in respect 1day to 2nd month of garbage generation and tie ups with local Municipal Corporation 2. Arrangement for money 2nd to 3rd 3. Preparation of project report and 2nd to 3rd registration 4. Development of Site and construction 3rd to 4th of plant 7. Trial production 5th month onwards
    10. 10. COMPETITIVE ADVANTAGE  Waste Management with separate segregation and treatment site.  Treat Waste in environmental friendly manner.  Others dump non-useful material I open on the road side or burn it as it is.
    11. 11. COMPETITORS  Standard Agencies 13/14 Kumar Palace, 2408 East Street, Pune – 411001.  Crushaal Food Waste Disposal A 1/ Kanchanban, Senapati Bapat Road, Pune - 411016
    12. 12. FUTURE ACTIVITIES  Increase Area of Operation within the city.  Install Anaerobic Sewage treatment plant.  Waste to energy ( W2E ) conversion with Biogas plants with a view to reduce landfills by 100%.
    13. 13. Operational Plan
    14. 14. ADVANTAGES OF AAC BLOCKS..  Lighter in weight, can be transported in pellet mode.  Handling cost is less.  Less requirement of Steel in construction.  Heat resistant.  Less water absorption.  Factory made , can be delivered in time as per order.
    15. 15. ..ADVANTAGES OF AAC BLOCKS  Assured quality control.  Not affected by salinity.  Smooth surface, plastering not required.  Due to large size of block for same weight construction cost is less.  No collateral damage due to earthquake.
    16. 16. Operational Plan PLANT PARAMETERS  Capacity, Bricks /Month. 15,600 cu mtr  No. of Shifts / day 2  Working days / Yr. 300  Land Area 5 Acre
    17. 17. Production Plan  First operation-50% of Capacity ( 7800 cu mtr)  Production in batches  Second year operation- 60% of capacity
    18. 18. RESOURCES RAW MATERIAL  Fly ash 55 %  Lime 20 %  Cement 20%  Gypsum 4.5 %  Aluminium Powder 0.5 %
    19. 19. Procurement of raw materials MATERIAL AGENCY LOCATION FLY ASH THERMAL POWER EKLAHAR, PLANT MAHARASHTRA CEMENT ( 43 GRADE ) EX TRADE ACC FACTORY GYPSUM -DO- RAJASTHAN LIME -DO- RAJASTHAN ALUMINIUM POWDER -DO- LOCAL WATER OWN BORE WELL LOCAL
    20. 20. TRIAL PRODUCTION  Prototype production started six months before on a small scale.  Found to be a successful venture.
    21. 21. Proposed Plant layout Raw material storage Office Drying Production
    22. 22. TECHNOLOGY  Technology essentially of German origin.  All equipments of German design being manufactured in China.  Technology agreements would be entered with respect to guarantee about the equipment performance , with equipment suppliers.
    23. 23. PROCESS INITIAL MIXING CHURNING FINAL MIXING WATER + FLY ASH MOULDING WINCHED PRODUCT BAKING CUTTING
    24. 24. MANUFACTURING PROCESS  The process involves wet mixing of fly ash and water.  The mixture is then churned over time to a required density.  The mixture is fed with lime, gypsum, cement and aluminium powder in a complex mixing process.  The mixture is then put in a mould where it comes in contact with the accelerating agent to swell up.  The swelled mixture is dried and cut to desired sized blocks.  The entire blocks on trolleys is baked in the autoclave and the blocks are ready .
    25. 25. COMPARISION NORMAL CLAY PCC BLOCK FLY ASH BRICK BLOCK Varying colour as per soil Uniform pleasing colour like Uniform pleasing colour cement like cement Uneven shape as hand made Uniform in shape and rough Uniform in shape and in finish. smooth in finish Lightly bonded Medium composition. Dense composition Plastering required Plastering required No plastering required Heavier in weight Heavier in weight Lighter in weight Compressive strength is around Compressive strength is around Compressive strength is 35 Kg/cm2 100 Kg/cm2 around 50 Kg/cm2 More porous More porous Less porous Less heat absorbent. Less heat absorbent. Heat absorbent. Water absorption 20-25% Water absorption 20-25% Water absorption 6-12%
    26. 26. STRATEGIC PLAN
    27. 27. Demand And Supply  Currently the demand for bricks much higher than the supply.  D & S gap is 250 billion bricks per annum  Raw material used for regular red bricks is limited.  Strategic step: – Introducing Fly Ash Bricks to reduce demand and supply gap. – Subsidies and orders from govt.
    28. 28. Competitive strategies  Advantageous features.  Uniform in size, shape  High strength  Light in weight  Good resistance to salinity and termite  Water absorption is less
    29. 29. Pricing Strategies  Penetration – Initially Rs. 53 per block. – Later concession for large quantity buying.
    30. 30. Promotional Strategies – Discounts on large buying. – Aggressive Selling. – Trade promotion. – Publicity. – Large volume of institutional sales.
    31. 31. MARKETING PLAN
    32. 32. Existing Market Scenario..  Market is dominated by red bricks.  Current estimates show the gap between demand and supply of bricks to be of the order of 250 billion bricks per annum.  It is new product to the market.  This project helps to reduce environment pollution.
    33. 33. ..Existing Market Scenario  Use of this bricks results in savings in construction cost by 25%  These bricks are already getting popular with reputed Govt. agencies and builders.
    34. 34. Sales Target  We are going to sale 7800 cu mtr per month ( 50 % of capacity ) of blocks in the first year.  In second year the sales target will be 60% of established capacity.
    35. 35. STP Strategy Target Market – Builders – Consultants – Architects – Govt. Positioning – Positioned as Environmental promoting product.
    36. 36. STP Strategy  Segmentation – Based on the geographic location • As our plant will be located in Nashik area, initial emphasis to tap the market in Maharashtra. • Subsequent spread to neighbouring states of Gujarat, Andhra Pradesh and Madhya Pradesh.  Name of Company: – Flash Blocks Pvt Ltd.  Product Brand Name: – Flash AAC Blocks
    37. 37. Existing Users  Hiranandani Group , Mumbai.  Raheja Builders, Mumbai.  VASCON, Pune.  Samrat Group, Nashik.  MAP, Army , Mumbai  Other Government Agencies.
    38. 38. COMPETITORS  Ecobrick Tech. Sindhi Colony, Pune, Maharashtra 411007 - 020 4005 9515 Category: Fly Ash Bricks  Fly Ash Bricks India- Sanaswadi,, Pune-Nagar Road,, Pune, Maharashtra 412208 - 09881378267  Siporex , Pune Category : ACC Blocks  Normal Clay Bricks Manufacturers
    39. 39. financial Plan
    40. 40. CAPITAL  Debt : 15 crores  Equity : 05 crores Total : 20 crores
    41. 41. FINANCIAL DETAILS
    42. 42. CREDIT POLICY  Cement : Adv paid  Lime/ Gypsum : 15-20 days  MSEB : 06 days  Customers : Max 02 months
    43. 43. HR Plan
    44. 44. organisation DGM OPS DGM GM FIN FINANCE MD & CEO GM HR ( GM OPs) GM MARKETING
    45. 45. HR DETAILS Designation Nos. Manager 2 Production Engineer 1 Skilled Workers 25 Semi-Skilled/Un-skilled Workers 100 Chowkidars 3 Peons 2 Cashier/ Clerks 3
    46. 46. HR Management  Ratio of 1: 4 of skilled to semi-skilled or un- skilled workers.  80% of workers from local catchment areas and balance from adjoining regions.  100% boarding and lodging facilities for staff available .  Workers given an incentive of Rs 10/- per day for 100 % attendance through the month.  Contractor paid Rs 50/- per labour per month .
    47. 47. Remunerations  Semi-skilled/ Un-skilled workers : Rs 150 per day  Skilled Employees : Rs 5000- Rs 15000/- depending on education and expertise .  Bonus planned to be given thrice a year.
    48. 48. THANK YOU

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