Mahindra xuv suv 500

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Mahindra xuv suv 500

  1. 1. MAHINDRA SUV XUV 5OO Presented by: Arvind Abhishek Bhupinder Karan chandni
  2. 2. THREE VARIANTS OF MAHINDRA XUV 5OO Mahindra XUV 5OO W6 2D Mahindra XUV 5OO A WD Mahindra XUV 5OO W8 2DPowered with 6 speed manual gearbox
  3. 3. FEATURES• Monologue construction• 2.2 liter M-hawk engine• 4 cylinder 2179cc Engine• 140 hp power• 330 Nm torque• Integrated audio system with 12inch LCD display• 17inch alloy wheels
  4. 4. • Six airbags• ABS• touch screen DVD player with in-built GPS and navigation system• automatic headlights• rain sensing wipers• laptop holder in glove box
  5. 5. • cruise control• telescopic steering• Fully automated temperature control system with dual HVAC• Power steering, Power windows, Remote central locking/Keyless entry system• Climate control system
  6. 6. • 8-way adjustment for drivers seat, Electrically adjustable and retractable ORVMs - Global positioning system, AC vents for rear passengers, DVD player• Dual-tone theme for upholstery, dashboard and central console
  7. 7. • video
  8. 8. RESPONSE IN INDIA• In India, it has successfully registered 10,000 bookings so far and finally decided not to receive new bookings. It is really the most exciting response for Domestic automobile company. The auto giant officially revealed that it is the most enjoying moment and boosted their confidence at great extent.
  9. 9. DEMAND OF SUV’S IN VARIOUS COUNTRIES• Canada• United States of America• Australia• Europe• Africa• Middle east• Ice land• Parts of Asia
  10. 10. America• US is the largest passenger vehicle market in the world• Average price of vehicles sold in US is $29,746• Autos sales shot up 27% according to autodata• Sales could reach 13.4 millions vehicles over full year.• Ford registered the 139% jump in the sales of SUV• Toyota motor registered an increase of 57% sales in SUV
  11. 11. TOP 10 SUV’S SALE IN USRank SUV October 2011 October 2010 Year-To-Date #1 Honda CR-V 19,326 18,040 180,361 #2 Ford Escape 19,046 14,578 206,896 Chevrolet #3 15,108 12,773 160,143 Equinox #4 Honda Pilot 12,466 8169 94,169 #5 Ford Explorer 11,987 3692 108,944 Jeep Grand #6 11,084 12,721 96,853 Cherokee #7 Toyota RAV4 10,680 14,694 106,800 #8 Kia Sorento 10,178 10,611 109,903 #9 Nissan Rogue 10,034 8862 101,412 Jeep#10 9892 7908 101,820 Wrangler
  12. 12. AMERICA TRADITION• Crude oil prices doesnt put any effect on Americans• They want safety• Huge Cargo space• Powerful engines• Automatic transmission
  13. 13. HOW MAHINDRA ENTER IN AMERICA1. EXPORT2. Joint venture3. FDI4. Merger and Acquisition
  14. 14. STRATEGY• Export:- 1. FICCI 2. ATA Carnet 1. import @ 6.1 %
  15. 15. SEGMENTATION• Age group of 25-45
  16. 16. TARGETING• Targeting youth and fatty people.• Indian people who are in US.
  17. 17. POSITIONING• Brand image (never before)• Safety• Comfortable• Luxurious car• Speed
  18. 18. 4p”s• Product• Price• Promotion• Place
  19. 19. Product• SUV XUV 500 FEATURES Sports utility vehicle with high power engine And with aerodynamic shape• We will also launch open SUV’s
  20. 20. PRICE• Introductory price will be highly competitive• Adopting the carnet system• Not to spend excess on promotion
  21. 21. PRICE(of top selling SUV in US) MODEL FROM TO XUV5OO 20642$ 24617$ HONDA CR-V 21883$ 29798$ FORD ESCAPE 21240$ 27920$ CHEVROLET 23507$ 30752$ EQUINOX HONDA PILOT 27954$ 39754$ FORD EXPLORER 27929$ 39047$
  22. 22. Place• We will open our showroom• In different locations
  23. 23. Promotion• Advertising• Auto expo• Social networking sites• Discounts
  24. 24. After conquering America our next target will be other countries.
  25. 25. THANK YOU

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