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In store Marketing

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Dear friends,

I am uploading a presentation , which tell aboyt a sales promotion in in store

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In store Marketing

  1. 1. ARTICLE PRESENTATION ON IN-STORE MARKETING
  2. 2. <ul><li>In-Store marketing is increasingly turning into a virtual last mile for marketers, which could play a major role in their long term Success. </li></ul>An Article By :- Rajita Chaudhuri 4 Ps Business and Marketing
  3. 3. <ul><li>It’s the latest way in which marketers are trying to reach the wallets of consumers. </li></ul><ul><li>It’s also known as “Mall Marketing” or “Shopper Marketing” </li></ul>
  4. 4. <ul><li>In-Store TV </li></ul><ul><li>Digital Signage </li></ul><ul><li>Dangling from the ceiling </li></ul><ul><li>Card reader </li></ul><ul><li>Flat screens </li></ul>
  5. 5. Reasons behind In-Store Marketing <ul><li>Purchase behavior are unplanned and impulsive. </li></ul><ul><li>Research, has proved more than 70% of purchase are made inside the store. </li></ul>
  6. 6. <ul><li>An advertisement being seen in-store ,causing a sale is more than an ad seen in-home. </li></ul><ul><li>74% of buying decision & 37% of brand switching decision happing in-store . </li></ul>
  7. 7. In-Store Marketing Indulge in Corporate World
  8. 8. <ul><li>Wall-Mart </li></ul><ul><li>P&G </li></ul><ul><li>Rbk </li></ul><ul><li>H&M </li></ul><ul><li>Pantaloon </li></ul>
  9. 9. Wall-Mart …..
  10. 10. P&G
  11. 13. Pantaloon
  12. 14. <ul><li>In china, in-store advertising contribute 4-6% of the total sales of store. </li></ul><ul><li>Mumbai malls estimate that selling ad space in-stores accounts for 15%of the mall’s revenue . </li></ul><ul><li>In-Store marketing has becoming an important stream of revenue for retailers. </li></ul>
  13. 17. You can reach me at:- [email_address]

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