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Digital Marketing Success Stories

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Digital Marketing Success Stories

  1. 1. Teleshoppe Integrated Digital Marketing Preface • 250+ young women walked in for a beauty treatment in 3 weeks • 400+ bike customers booked a test ride in 4 weeks……. • 650+ home buyers enquired for a property purchase in 5 weeks….. • 75+ senior government officials registered for a conference in 5 days….. • 300+ law students downloaded admission forms in 3 weeks…… • 400+ home owners wanted a split air conditioner in 4 weeks…. • 15+ investors wanted to set up a Rs. 200 crore University in 10 days……. …....all in the last 3 months ….all through Integrated Digital Marketing campaigns
  2. 2. Teleshoppe Integrated Digital Marketing Example
  3. 3. Teleshoppe Integrated Digital Marketing Customer Acquisition – Digital Marketing What is Digital Marketing ? • SMS short code – Receive customer queries 24/7 – Customer gets automated replies – You get customer’s details • Toll-Free number + Response Desks – Take orders – Lock-in customer – Confirm deliveries and provide customer support • Payment gateway – Accept ALL bank account – Accept ALL credit cards – Accept cheque/drafts/PO’s and all other payments from anywhere in India • Vendor management software – Updates and reminds product deliveries – Manages billing for both vendor and customer – Sends status to customer and to you • Mobile and eDM push platform – New product updates automatically to customers • Nationwide database – 32 lakh validated customers – buying behaviour, age, gender, mobile, email, city…….
  4. 4. Teleshoppe Integrated Digital Marketing Digital Campaign What we want to do for your brand Select target numbers from our 32 lakh proprietary customer database (all India) Broadcast eDM with “CLICK HERE” links Broadcast SMS with “REPLY YES” link Call confirmed customers from our in-house Response Cell and confirm date/location for first appointment Give the marketing team the Campaign Control Panel (CcP) with online MIS Inform nearest dealer of the customer’s name & contact to confirm appointment Telecalling and Response Management Mobile Platform promotions Response capture via eDM (electronic Data Mailer) Database collation and selection
  5. 5. Teleshoppe Integrated Digital Marketing Campaign Control Panel – what you see
  6. 6. Teleshoppe Integrated Digital Marketing Response Desks – how it works Patient Name Contact Number Date & Time City (1) Anand Singh 9810333076 25th October 5:00 p.m. Ahmedabad (2) Ruchi Jalan 9811682743 21st October 1:00 p.m. Hyderabad (3) (4) Our Response team calls up the customer directly for you Welcome to Hero Mindmine…would you like to register for our courses ? Hi ! You asked us a query on payment options….would you like to speak to a specialist ?
  7. 7. Teleshoppe Integrated Digital Marketing Comparison – IDM vs. other media Television IDM The cost of creating advertisement needs a large budget and has a lead-time for production before it can be aired. Creative, Simple & Crisp 160 character advertisements can be created easily. No need for big budget production. High commercial time charges. The charge for advertising for 10 seconds is Rs 1,50,000 - 4,50,000 depending on various factors. Very low charges for targeted advertising. Presence of the audience is necessary Reaches directly to the recipient The audience may not watch the ad. The recipient most probably reads SMS as it is attached to a personal message and is contextual. The audience may not pay attention. The recipient pays attention as it is a personal message Though localized advertising is possible with local television channels, they are not very popular. You can target people of a certain geographical area. TRP ratings, which measure the audience, do not give the exact figure. The number of messages sent is accurate, and the advertiser knows his exact reach. One cannot measure the convertibility of a TV ad. Convertibility can be measured with the help of 'call back', ‘respond back' and 'click the link' tools. The celebrities are brand ambassadors. The recipients themselves are brand ambassadors. The ad is watched once unless it is repeated again. The recipient may keep the SMS in mobile as a personal message and may read it later.
  8. 8. Teleshoppe Integrated Digital Marketing Comparison – IDM vs. other media Print Media IDM A reader may not pay attention to the ad. The recipient reads the digital ad as a personal message is attached to it. The audience is divided among many newspapers and magazines according to their interest. A digital ad directly reaches the recipient. It is difficult to track the response to an ad. The response rates can be easily tracked. Downloading applications is not possible. The readers requesting for more information and getting it is a difficult process. The recipient can download applications or request for more information by using options like call back or SMS back. In case of newspapers the charges for advertising are Rs 1,000 - 5,000 per sq. cms. In case of magazine ads the charges are Rs 4,00,000 - 6,30,000 for full page color ad. Very low charges for targeted advertising.
  9. 9. Teleshoppe Integrated Digital Marketing Comparison – IDM vs. other media Radio FM IDM The listener may forget about the ad, unless it is highly effective. Because of the personal message the recipient most probably reads it. The amount of audience for radio FM is far less. The number of mobile users is far more. The audience may swap between many channels and may not listen to the ad. IDM directly reaches the recipient. Most FM channels are only available in major cities. An SMS can reach any mobile user anywhere in India. The charges for advertising for 10 seconds is Rs 500 - 1,500. Very low charges for targeted advertising
  10. 10. Teleshoppe Integrated Digital Marketing SMS Broadcast Application
  11. 11. Teleshoppe Integrated Digital Marketing SMS Broadcast Application
  12. 12. Teleshoppe Integrated Digital Marketing SMS Short Code Control panel • You get your own control panel and immediate SMS reports
  13. 13. Teleshoppe Integrated Digital Marketing • India’s best brands are our clients: Who are we ? • Baksons Homoeopathy • Western Union Money Transfer • DHL • P T Education • AHA – Air Hostess Academy • Xerox India • Pentair Water • Telebrands (as seen on TV) • HelpAge India • VLCC Healthcare • Women’s Era • Competition Success Review • Agrawal Packers and Movers • FairDeal Packers and Movers • Goel Packers and Movers • Hero MindMine • Ricoh • Payworld • LifeCell India • Jaypee Group • Bethel Church • Delhi Public School • Central Cargo Packers and Movers • Anupam Sinks • M-Tech Developers • IndiaRace.com • Career Launcher • PeopleHealth.in • Amrapali Developers • Mangal Keshav • AirTel - BizConnect • Vodafone - CampusConnect
  14. 14. Teleshoppe Integrated Digital Marketing Our mission Our mission is to make your brand impossible to forget !!! S V Mobile Teleshoppe Private Limited SMS MT to 53456 | 011.2669.2263 / 64 | www.essemess.com RT401, Rajendra Tower, Geetanjali Enclave, New Delhi 110017 +91 98103.03105 | saikat@teleshoppe.com

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