Value Propositions in Digital Health - Lean Launchpad UCSF Course

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Value Propositions in Digital Health - Lean Launchpad UCSF Course

  1. 1. Value Propositions Lean Launchpad: Digital Health UCSF Entrepreneurship Center October 1, 2013 Abhas Gupta, MD Mohr DavidowVentures @abhasguptamd

  2. 2. HC Costs are a BFD “Healthcare costs will be the preeminent
 social and political issue of the next decade”
  3. 3. What is Digital Health? Software Healthcare +/- Consumers Venture Profile: Fast to fail, low capital intensity,
 highly scalable, +/- regulatory burden
  4. 4. Why now? Technology Adoption Data Consumer Reach Evolving Business Models
 ACOs Capitation
  5. 5. Business Model Canvas Product/Market Fit, Customer Growth,
 Revenue and Costs, Partnerships and Operations
  6. 6. Broader Context Competitive Landscape Regulatory Changes Industry
 Trends Become your own expert!
  7. 7. Value Propositions This Week Next Week
  8. 8. Key Customers Consumers Employers Providers Insurers + Government Producers
  9. 9. Learning Loops Consumers Employers Providers Insurers + Government Producers MVP? MVP? MVP? MVP? MVP? Hypothesis, Experiment, Data, Insight
  10. 10. Consumers Convenience Better Quality (perceived)
 Lower Costs Other Factors:
 Privacy, social, comfort, delight,
 decision support, outcomes...
  11. 11. Employers Lower Costs Employee Satisfaction
 Productivity Other Factors:
 Lower administrative burden,
 hiring advantages, culture, ... Work output Engagement Absenteeism

  12. 12. Providers What is their business model? Fee-for-Service ! Reimbursement Productivity ... Retention At-Risk ! Cost Reduction (Outcomes,Technology) In-Network Productivity
  13. 13. Insurers + Government Core Business ! Productivity Provider Offerings Acquisition/Retention Risk Analytics Compliance ! (Self-Insured) Employers As Fiscal Intermediaries:
 Consumers
  14. 14. Producers Core functions -> Enterprise SaaS opportunities Pharma, Medical Devices, Cloud-based EMRs Increase Sales of Existing Business Enter New Lines of Business Cost & Risk Reduction
  15. 15. Key Customers Consumers Employers Providers Insurers + Government Producers
  16. 16. This Week’s BIG IDEA Strength of
 Value Proposition
 is proportional to Pricing! ROI > Outcomes > Access > Convenience
  17. 17. Looking Ahead This Week Next Week Product & MVPs: 10-20 interviews with key customers/users ! Efficiently Sample Customers: Start with breadth, transition to depth ! In 2 weeks, you should have Product/Market Fit down cold!
  18. 18. agupta@mdv.com @abhasguptamd linkedin.com/in/abhasguptamd kyra.davis@ucsf.edu @kyradavis linkedin.com/in/kyradavis Our Contact Information

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