6 strategies for facebook marketing


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If you’re looking for a general overview of how to use Facebook to help your business grow, these fundamentals will set you up for success. You can also focus your activity on Facebook to meet specific business goals.

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6 strategies for facebook marketing

  1. 1. 6 Simple Strategies For Facebook Marketing
  2. 2. 6 Strategies For Facebook Marketing There are over 1.26 billion people using Facebook. Today, Facebook is more than just a way to hook up with friends and relatives. It is an essential tool for the online business owner. The first stage for Facebook marketing is to create a brand page for your business. Make certain your 'wall' we can say status update includes only appropriate information and be respectful when reply or comment on another person's post. Remember that whatever you post and send into your wall, it can stay there forever.
  3. 3. 1 Step for Facebook Advertising The good thing with Facebook advertising is that you can customise your ads so they show up to particular groups or segments of people. This is based on the information contained within their profile or based on gender, location, or personal preferences. There are two primary types of display ads types on Facebook. 'Impression based' Facebook advertising is where your ad is counted as an impression each time it is shown on a user's screen. This method of advertising on Facebook is normally used by companies who are running many different ad combinations. 'Cost-per-click' or CPC Facebook advertising is when you are only charged when users actually clicks on your ad. This is a good way to start with Facebook marketing as you can control how much you spend each day so that you do not over-spend on your budget. https://www.facebook.com/about/ads/
  4. 4. 2 Step for Promoted Posts Promoted posts is a sponsored story that shows up in the newsfeed of all your fans and are visible to their friends as well. It is seen by more people than a regular post, so be sure that when you do choose to promote a post, that it has strong and engaging message.
  5. 5. 3 Step for Facebook Apps There are many Facebook marketing tools and you can have upto twelve apps on your branded page. The first four apps are shown by default, the first one being the photo app.It's important to optimize the apps you install and move them around regularly with new offers or promotions. The image displayed in your app box is like a small advertisement, so make sure that it displays your offer appropriately.
  6. 6. 4 Step for Boost Your Posts Boosted posts appear higher in News Feed, so there's a better chance your audience will see them. You can boost any post you share from your News Feed, profile or Page, including status updates, photos, videos and offers. Any post you boost will appear higher in News Feed to help more people see it. Boosted posts must follow Facebook's Advertising Guidelines.
  7. 7. 5 Step Use More Images Photos on Facebook can generate over 50% more likes than the average post. Use images, quotes, stats, infographics, or anything you think will grab the attention of your target audience. Remember that the majority of your posts should include images!
  8. 8. 6 Step Have a Facebook 'Like Button' On Your Website and Blog One of the simplest Facebook marketing strategies to generate traffic to your Facebook Page is to showcase it on your website or blog. A "Like Box" will make's very easy for your visitors to 'like' your page without ever leaving your website. They will then see all the messages that you post on Facebook on their newsfeed.