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Whataburger Annette


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Whataburger Annette

  1. 1. HARMON & TOM DOBSON By Annette Farrell
  2. 2. biography <ul><li>Originally from Batesville, Arkansas </li></ul><ul><li>Wife Grace Williams, son Tom Dobson, second son Hugh and daughter Lynne </li></ul><ul><li>Moved to Texas in 1949 (Corpus Christi) </li></ul><ul><li>Sole proprietorship business man </li></ul><ul><li>Killed in private plane accident in 1967 </li></ul><ul><li>Buried next to parents in Arkansas. </li></ul>
  3. 3. Education <ul><li>Wife Grace was home schooled growing up in Arkansas. </li></ul><ul><li>Dobson’s grandchildren attend/attended high schools in the Corpus Christi area. </li></ul><ul><li>It is led to believe that Harmon attended college in Arkansas, same for his wife Grace. </li></ul>
  4. 5. Social aspects <ul><li>Worked on shipbuilding, oil drilling and diamond trading before Whataburger. </li></ul><ul><li>Also a bush pilot and automobile dealer </li></ul><ul><li>Tom Dobson’s son participates in USTA club tennis who is ranked number 12 in the state of Texas and ranked 141 nationally. </li></ul>
  5. 6. How It all started <ul><li>Started over 50 years ago </li></ul><ul><li>Used his original recipe for burgers </li></ul><ul><li>Set up portable stand on the street </li></ul><ul><li>Sold burgers for a quarter </li></ul><ul><li>As the menu started to grow, the new taste was expanding to many Texas towns </li></ul><ul><li>Now is found almost anywhere in the United States. </li></ul>
  6. 7. Today… <ul><li>Harmon Dobson is passed also with wife Grace Dobson </li></ul><ul><li>Son Tom Dobson as of 1993 is the president and chief executive officer </li></ul><ul><li>Headquarters moved from Corpus Christi to San Antonio </li></ul><ul><li>Original restaurant on Ayers Street is still standing across from Del Mar College </li></ul>
  7. 8. Whataburger on Shoreline Dr. in Corpus Christi, Texas
  8. 9. business organization <ul><li>Mr. Dobson’s business was no doubt a sole proprietorship when he first started in 1950. He was the owner and ran the burger joint by himself. Later it became a partnership with his wife. Successfully opening up many Whataburger restaurants all around Texas, Tennessee and Florida. </li></ul><ul><li>Financed with Paul Burton later on </li></ul>
  9. 10. philosophy <ul><li>Whataburger and the Corpus Christi Hooks share a 15 year partnership, includes naming rights for the field </li></ul><ul><li>Harmon Dobson was all about treating the customers and employees as if they were family. He served over 10434840 customers a year at his local restaurants. </li></ul>
  10. 11. Mistakes? <ul><li>Harmon made no mistakes in his early career other than the fact that he made burgers too low of a price at one point and was hardly making profit. </li></ul><ul><li>He fixed the mistake by hiring the price of burgers to 30 cents then to 45 cents. </li></ul>
  11. 12. business name <ul><li>His goal was simple: Make a better burger that took two hands to hold and tasted so good that when you took a bite you would say &quot;What a burger!&quot; Dobson was granted the &quot;Whataburger&quot; trademark by the Texas Secretary of State office on June 23, 1950. The first neon sign would flash in four stages: What…A…Burger…Whataburger. </li></ul>
  12. 14. Interesting fact <ul><li>Burgers were once twenty-five cents. Customers could also purchase a drink and bag of chips. On opening day, the Whataburger on Ayers Street took in fifty dollars. Four days later took in $140 and sold over 500 burgers. For years the price of Whataburger burgers were less than fifty cents. </li></ul>
  13. 15. mla <ul><li>Jares, Andrea. &quot;Whataburger celebrates 50 years&quot;. Corpus Christi Caller Times. Nov 11, 2009 today/business/1266.html . </li></ul><ul><li>Jones, Cindy. &quot;Whataburger&quot;. TSHA Online. Nov 11,2009 . </li></ul><ul><li>&quot;Whataburger&quot;. Wikipedia. Nov 11, 2009 http:// /wiki/Whataburger . </li></ul>