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Link Abertis Magazine N. 2 August 2010

  1. 1. INTERVIEW Tano Santos, director of the abertis-FEDEA chair P. 20 Eutelsat is driving 3D technology P. 14 First half results for the abertis group P. 76AUGUST 2010 Nº02 - SECOND PERIODThe debate oninfrastructure financingand management
  2. 2. EDITORIAL Looking to the future In recent weeks I have been given the When talking about cycles in the econ- opportunity to play a part in the omy we refer to the expansive phase and theWE ARE graduation ceremonies of both graduates recessive phase. These are the two poles ofOPERATING WITHIN and masters at two business schools. I was one and the same reality. It is in the moment asked to put together, in the form of a mas- of crisis when, without losing sight of theA FRAMEWORK IN ter class, some reflections taken from my market and of the opportunities that are alsoWHICH WE MUST years of experience as an executive in differ- still arising, we must perform the exercise ofALL –COMPANIES ent companies, and especially in abertis.The looking within and seeking to continuouslyAND MEMBERS OF connecting thread running through these improve the efficiency of our processes, whileSOCIETY– ACCEPT was the argument that it is we ourselves adjusting –as society as a whole does– theA PATTERN OF –each one of us– who is playing the game, costs and resources with which we are work- and that a significant part of the responsibil- ing and while also aiming to generate theCONSUMPTION AND ity for everything that happens to us –is our maximum possible return, so that all thoseINVESTMENT THAT own. That, in the end, in the various areas of who have, or are considering, an interest inIS MORE RATIONAL, our lives –both professional and personal– we us –the shareholders, the managers, the ana-MORE SELECTIVE are, to a great extent, the results of our own lysts, the authorities, the communicationAND, PERHAPS, actions and beliefs. media (to summarise the society in whichMORE AUSTERE This is as true for people as it is for we work)– may find in abertis a solid, prof- projects. In this respect, as I explained to them, itable and attractive reference point. learning is the key. Learning defines an atti- If we have learned something from this tude that is both essential and dynamic. A crisis, it is that the winning models are those habit and a character. An ability to question that choose realism, toughness and selectiv- ourselves and, in some way, to continuously ity when making decisions.We are operating recreate and re-cast ourselves. It defines a within a framework in which we must all willingness to test what we have produced, –companies and members of society– accept within the context of a crisis scenario. A will- a consumption and investment model that ingness to do and re-do. is more rational, more selective and, perhaps, And also to look back without nostalgia, more austere. It is, however, a model with a to analyse and interpret the circumstances better future and a stronger foundation. which surround us, and to be aware, as we We must not renounce progress. Quite move forward, that the objective is not a the contrary, the crisis should be a stimulus specific goal or a definite end point, but rather for the processes of innovation and efficiency that the right direction can also be found in in the use of available resources. Perhaps nowSALVADOR the path itself. To this awareness we add we will grow more selectively and more slowly;ALEMANY knowledge, experience and, very importantly, but, we must not forget, we will be doing thisPRESIDENT OF ABERTIS our companions on the same journey, with in a world in which more markets, with new whom we build a project or projects. It is a consumers and new opportunities are con- question, therefore, not of re-creating our- tinually opening up. Innovation and globalisa- selves in the when we (the “remember when”), tion –along the lines which Professor Mauro but rather the we will (the “we will continue Guillén indicated in the interview he gave to doing”, we will continue constructing, we will our magazine– are the keys to future growth. continue to discover). “We are moving towards a polycentric and The creative destruction of the Austrian multi-polar world and we must look beyond sociologist and economist Schumpeter has the Europe-US-Japan axes.Two thirds of world- always been an inspiring concept for econo- wide economic growth will be in Asia and Latin mists and also for many politicians and busi- America,” explains Professor Guillén. nessmen.These are processes which societies This is the new paradigm in which we and organisations experience.These processes are operating as a society and an economy, periodically regenerate them and give them and in which abertis will have to consolidate a new impetus. its own space. AUGUST 2010 LINK abertis 3
  3. 3. 14 Nº02 SUMMARY 51 72 26 20 INFRASTRUCTURES Experts analyse the role infrastructures play in the current economic situation 12 30 41 Parking in Pisa 58 REPORT TRAVEL NEWS 56 saba Italia opens in the city centre saba, in Palma 59 link abertis is published by Abertis Infraestructuras, SA Av. del Parc Logístic, 12-20. link abertis APIE Jamaica Third lane 41 Its first car park in Investor’s link 08040 Barcelona. Tel.: 93 230 50 00. Fax: 93 230 50 02. abertis is taking part in A fascinating country, acesa finishes work on the EDITED AND PRODUCED BY: abertis Studies the APIE (Spanish Financial full of contrasts AP-7 toll road between the Balearic capital and Communication Corporate Direction. EDITORIAL BOARD: Salvador Alemany, 34 Journalists Association) Maçanet and Fornells Cercle d’Economia 60 Francisco José Aljaro, Toni Brunet, 06 72 conference in Santander Paso del Estrecho 44 26th Conference of the Joan A. Margenat, Josep M. Vila, Francisco Reynés, Joan Rafel and Sergi Loughney. Cercle involving politicians, 14 CORPORATE IMAGE AND PRODUCTION: BUSINESS abertis autopistas Erik Ribé and Bernat Ruiz. participates in a safety economists and leading SHAREHOLDERS CONTENT COORDINATOR: OPINION Summer school scheme for the tenth business people General Meeting 2010 Alícia Cobeña. Chris Nash WRITTEN BY: Elena Barrera, Sergio Castilla, REPORT The future of infrastructures, Financing transport year running ‘You’ve got The group’s investors Marc Gómez, Leticia Gonzálvez, abertis telecom a debate hosted by one life left’ 62 Esther Mir and Bernat Ruiz. infrastructures Fewer accidents 45 approved the annual CONTRIBUTORS: Christine Allard, Pilar Barbero, Life in 3D: inside and Menéndez Pelayo University The abertis foundation Carolina Bergantiños, Bob Bullock, Julio Cerezo, accounts and management 08 The accidents along 36 Joan Fontanals, Marta Giner, Sagrario Huelin, Anna outside the home backs a campaign for the AP-7 has decreased London Luton 50 reports for the 2009 Morera, Astrid Noury, Vanessa O’Connor, Enric 18 Pérez, Mercedes Pérez-Cruz, Roser Prenafeta, Astrid over the last two years EL AL begins a regular responsible driving financial year Recoque, Marc Ribó, Albert Rossell, Beatriz Sanz, 74 abertis, abertis autopistas, abertis telecom, BUSINESS REPORT Boeing 777-200 service Road Safety Law 64 Widening scheme abertis logística, abertis airports, Appointments REPORT sanef SIL 2010 51 Green light for a document abertis foundation, acesa, aucat, aulesa, for the AP-6 46 aumar, avasa, iberpistas, castellana and saba. Francisco Reynés, DTT Electronic toll collection, abertis, at the international emphasising education in INFORMATIVE FORUMS Segovian toll road improve PRODUCED BY: Ediciones Reunidas, SA (Grupo Zeta). newly appointed CEO A successful conclusion to moving forward logistics exhibition the sanctions imposed transport in the area PRÓXIMO programme Revistas Corporativas Barcelona. of the abertis group 40 the analogue switch-off Logistic parks 54 Antarctic 66 Zaragoza, Valencia and Palma Consell de Cent, 425. 08009 Barcelona. Improvements Tel.: 93 227 94 16. 10 26 along the C-32 48 Microma and Lince Envíos Conference on the effects de Mallorca, meeting points Manager: Òscar Voltas. Editorial coordinator: Nuria González. Chief writers: Toni Sarrià and 76 BRANDING The new section Palafolls- open operations at of Antarctic tourism, hosted Olga Tarín. Lay-out: Cristina Vilaplana. Edited by: Ares Rubio. Tordera comes into service the abertis logisticspark by the abertis foundation INTERVIEW TEAM linking Legal deposit: B-16432-2010. 68 abertis shareholder care line: Mauro Guillén abertis Chile The new abertis group Simulation 49 coslada RESULTS 902 30 10 15. “Businesses need Conclusion after a year in-house magazine is aucat carries out an Jordi Díez 56 First half results 2010 abertis accepts no responsibility to continue pursuing of adapting to the published in 6 languages accident simulation Interview with the new BRIEF Analysis of the for the opinion of its contributors in the articles published, nor does external growth” group’s strategy and in 13 countries exercise in the C-32 tunnels managing director of saba abertis news in brief group’s assets it necessarily identify with their opinion.4 LINK abertis AUGUST 2010 AUGUST 2010 LINK abertis 5
  4. 4. OPINION Financing BY CHRIS transport NASH Professor of Transport Economics infrastructures at the University of Leeds and member The European Commission, many years ago, expressed its of the European concern at the decreasing percentage of GDP being allocated Commission’s for investment in transport infrastructures within the EU High Level Group on Transport Infrastructure The Commission identified a series will vary, depending on the nature of the Charging. of priority projects which it consid- vehicle, particularly its gross weight, axle load Previously ered important for ensuring an adequate and suspension system. Only a pricing system professor of network, with special emphasis on interna- which imposes a per kilometre tax in accord- Transport Economics tional traffic. However, apart from those ance with the characteristics of the vehicle at the University countries that satisfy the requisites neces- will reflect these costs adequately. In addition, of Southampton sary to receive support from the Cohesion these costs tend to be greater where the and senior lecturer Fund, the amount of European financing vehicle travels on poor quality roads with less in Rail Transport available to develop these products has been substantial road surfaces, therefore, a toll at the University tiny, and the majority of the financing has system only applied to toll roads offers the of Leeds. come from member states. Consequently, wrong type of incentive regarding the choice Author of, among many of these projects have suffered delays. of road. other works, the Given the number of Member States with In the case of cars, the basic element of Generalisation governments applying major public spend- external cost is congestion, and this is much of Research on ing cuts, there is a significant likelihood that higher in urban areas at peak times, as well Accounts and Cost an increasing number of these government as on specific sections of link roads at specific Estimation project spending cuts will be applied to transport times of day. Pricing congestion costs requires for the European Commission. infrastructures. an additional charging system where and schemes, they can be used to finance the more for their goods to cross congested Therefore, a review of transport infra- when roads have traffic jams. private sector and to develop projects that AN URGENT REVIEW countries, and in turn generate lower incomes structure financing sources is urgently needed, In the case of rail, sea and airport sys- otherwise would have to wait until public from foreign vehicles, thus creating an imbal- BOTH OF FINANCING Link as a way of ensuring that the financing avail- tems, the marginal cost of using the existing financing was available. ance. This would indicate that some type of able is used as efficiently as possible. infrastructure is low, and congestion is If tariffs based on marginal social costs SOURCES. AND THE WAY redistribution of revenue is required, although Institute for Transport largely internalised since use of these sys- do not produce sufficient revenue to finance TO ENSURE THE MOST the research carried out (TIPMAC project) Studies - University The marginal social cost tems is scheduled. What is relevant here is all the desired projects, it is worth increasing EFFECTIVE POSSIBLE USE suggest that, if the income is used efficiently, of Leeds Since the Green Paper Towards fair and effi- the scarcity cost: when a user is allocated a the tariff margins to raise additional income. all the countries in the EU would benefit, OF THIS INCOME, IS cient pricing in transport, was made public in specific space, then it is no longer available The principles for deciding on the aforemen- although to different degrees. 1995, the Commission has set out the case for someone else. The surcharge value for tioned margins having been established, URGENTLY REQUIRED for marginal social cost pricing for transport the use of these scarce spaces is a way of they will be less distorted if they are applied Improve acceptability infrastructures, defined as the additional cost pricing this cost. where traffic is the least price sensitive. Bear- based on the average cost involved in road The efficient use of this income is vitally to society of an extra traffic unit (vehicle) There has been some progress in the ing in mind the relative insensitivity of road maintenance, not including external effects. important. Currently, the majority of Euro- using the infrastructure. introduction of these pricing systems. Swit- traffic to prices, particularly goods traffic, it Although the Commission has put forward pean countries obtain surpluses from road Extensive research regarding these zerland, Germany, Austria and the Czech would seem that it is a feasible way of rais- proposals to rectify this, and has drafted a use pricing, which they use to subsidise rail- costs has been carried out in recent years, Republic have already applied per kilometre ing investment funds. guide for calculating the external costs, an ways. In principle, there is a good reason for and the general conclusion is that the cur- taxes for heavy goods vehicles and many agreement still has to be reached. In urban doing this, since railways tend to have a lower rent pricing systems are not an appropriate other countries are considering applying Implementation problems environments, only a handful of cities have marginal social cost than roads, but there is reflection of how these costs vary for each them. Cities such as London, Stockholm, and Why is payment for usage not being more implemented urban traffic charges. a fear that the projects are often selected type of vehicle, the location or the time of a whole slew of Norwegian cities charge extensively used at present? In the case of Opposition to charging for use is related based on the resulting prestige, and not on day, and as a consequence, they do not offer additional taxes for driving in city centre heavy goods vehicles, despite there being an to a series of factors. It is obvious that users a thorough cost-benefit analysis. Probably, the correct incentives for using the transport zones. Various countries apply higher rates EU policy that encourages pricing on marginal would prefer not to pay higher charges, but greater attention to the way in which this infrastructure. for the use of the railway, port and airport social costs, it is really because EU legislation if they really believe that this is the way to income is used, in order to guarantee its effi- Specifically, heavy goods vehicle usage systems at peak times. These surcharges still does not prevent it! In 2006, a review of ensure better infrastructures, we think that cacy, whether for roads, railways or projects results in major costs in terms of wear and generate additional income, which is rein- the Eurovignette Directive made it possible they will support this method. There is a real unrelated to the transport sector in general, tear, as well as environmental costs, conges- vested in transport infrastructures. Within to differentiate taxes according to external fear among the peripheral, and less con- is the key to improvement, both in effective tion costs and the cost of accidents. These the scope of public-private partnership (PPP) costs, but it requires an average rate of charge gested, countries that they will have to pay charging for use and for acceptability.6 LINK abertis AUGUST 2010 AUGUST 2010 LINK abertis 7
  5. 5. Operations Management headed by Josep Martínez Vila and General Financial Manage- BUSINESS ment headed by José Aljaro, as well as the duties attached to General Corporate Man- agement. The managing director will report directly to the president of the Group, asAppointments will: the General Secretary’s Office; the Cor-Francisco Reynés, porate Studies and Communication Man- agement, headed by Toni Brunet; and Cor- porate Institutional Relations Management, headed by Sergi Loughney.the new managing director The example of his predecessor Having joined the Group last January as vice-secretary general, Josep Maria Coro-of the abertis group nas will now assume his new functions. Coronas replaces Joan Artur Margenat, who will retire after holding the post since 1981. Josep Maria Coronas intends to follow theThe Board of Directors of Abertis Infraestructuras has also approved the appointment example of his predecessor, saying thatof Josep Maria Coronas as secretary general and vice-secretary of the Board Margenat represented the “feeling” of the company.TEXT abertis | PHOTOS abertis Josep Maria Coronas is a state lawyer, economist and full member of the Royal Academy of Economic and Financial Sci- As proposed by Salvador Alemany, ences. He has held various positions includ- the executive president, the Board of ing that of secretary of the Regional Eco- Directors of Abertis Infraestructuras gave nomic-Administrative Tribunal of Catalonia the green light on 8 June to the appoint- and director of the Legal Counsel of the ments of Francisco Reynés as the Group’s Department of Economics and Finance of new managing director, and Josep Maria the Generalitat of Catalonia. Coronas as the general secretary and vice- secretary of the Board. Coronas takes over Changes in Eutelsat and Hispasat these positions from Joan Artur Margenat. The managing director of abertis, Francisco Reynés, has also been appointed to the boards Extensive executive experience of Eutelsat and Hispasat. These appoint- Francisco Reynés joined the Board of ments were approved on 22 June by the Josep Maria Coronas abertis in May 2009, and since has headed Board of Directors of Eutelsat, and on 22 FRANCISCO REYNÉS General secretary of abertis. up the Group’s Corporate General Manage- July by the Board of Directors of Hispasat. HAS ALSO BEEN APPOINTED ment. He holds an industrial engineering abertis, through abertis telecom, its tel- TO THE BOARDS OF degree from the Polytechnic University of ecommunications subsidiary, is a reference Catalonia and an MBA from the IESE Busi- shareholder in Eutelsat, with a holding of EUTELSAT AND HISPASAT ness School. From July 2007 until he joined 31.4%, and in Hispasat, with 33.4%. the Group, he was the CEO of Criteria Eutelsat the leading operator in Europe, CaixaCorp. Previously, Francisco Reynés was with a market share of 30%, and is also the JOSEP MARIA CORONAS CEO of Gas Natural and a member of its third largest operator worldwide. With a SUCCEEDS JOAN ARTUR Steering Committee. Before that, he was fleet of 27 satellites in geostationary orbit, the managing director of Uniland, having its satellites provide coverage to 90% of the MARGENAT AS SECRETARY held management positions in companies planet’s population, and services to more GENERAL OF THE BOARD. such as Johnson Controls UK, the Volkswa- than 3,400 television channels and a thou- MARGENAT IS RETIRING gen Group and Dogi. sand radio broadcasters. AFTER HOLDING THE The following areas now report to the For its part, Hispasat, the seventh- managing director: General Business and largest satellite operator worldwide by POST SINCE 1981 revenue, has a fleet of six communications satellites (two of them operated by His- desat, in which it has a large holding) in orbital positions which cover Europe and the Americas, reaching 100% of the Span- Francisco Reynés ish-speaking world and 90% of the Portu- The Board of Directors of Abertis Infraestructuras gave the green Managing director of abertis. guese-speaking world. light on 8 June to the new appointments.8 LINK abertis AUGUST 2010 AUGUST 2010 LINK abertis 9
  6. 6. NACHO RUBIERA Mauro Guillén are entering a multi-polar, polycentric world. companies understand very well after their “We have businesses that are highly focussed penetration of the Latin American market. With an established position INTERVIEW on the Iberian Peninsula and Latin America, According to the professor, they are as one of the gurus of and these countries only represent 10% of economies such as Mexico and Brazil which international business management, Mauro Guillén the global economy”, he points out. have consolidated their positions and are has a doctorate in Sociology much more secure from the regulatory point from Yale University and a Staying alert for countries of view; but there are others which generate degree in Economic Policy with growth prospects a sense of nervousness. “There are 5 or 15 from the University of Oviedo. What this means is you have to look beyond countries in the world making a lot of noise, the triumvirate of Europe-United States- and constant rumours about nationalisation Currently he is professor at the Management and Japan and focus on other parts of the world are a negative point”, he reminds us. International Studies which are gaining greater importance.“There Institute at the Wharton are countries”, he warns, “which are going to Spain’s international image School, University of have a much greater demographic potential However, the biggest challenge is Spain’s Pennsylvania, and director in the next few years, and which are also image abroad. In the current climate, when of the Lauder Institute, experiencing significant economic growth, news about our economy is not always specialising in the language such as Brazil or India. Two-thirds of the positive, businesses have to learn to turn it and management studies world’s economic growth will be in Asia”. around. which prepare students Mauro Guillén also thinks that the initia- “Corporate chairmen are going to have for careers in international tive should be immediate. “I always tell busi- to put less pressure on Spain’s president, and management. nesses to open two or three representative instead they are going to have to travel the He has an extensive offices in Asia, in order to keep an eye on the world more frequently”, he explained. Only knowledge of Spanish market. For Spanish infrastructure companies, by doing this, he says, will Spain be able to multinationals, and in 2009 having 15 employees in Beijing, Hong Kong, compensate for the poor quality image their was one of the most quoted Singapore or Mumbai, etc, is not expensive. So, products have beyond their borders.“The foun- social science academics. why not do it now? You really can’t wait!”. dations need to be laid for changing this image. He has written several books You can’t do this with ads, it needs a much on this subject, including El auge de la empresa The risk of political volatility broader strategy, including investment in sec- multinacional española At the same time, he also highlights one of tors such as education, innovation and devel- or Santander, el banco. the problems of internationalisation: politi- opment, etc”.And he warns,“It is a long-term cal volatility. This is something that Spanish challenge, not for 3, 5 or even 10 years”.Interview with the director of the Lauder Institute INTERVIEW | MAURO GUILLÉNMauro Guillén “abertis has an excellent reputation in the USA” The Spanish academic analyses the international progress of Spanish companies for link abertis. the business. They also need patience. You can’t start out believing you are going to conquer the world in three years! What role does legal security play? It is very important, because in the«Businesses need to continue How would you evaluate the experience of companies who What do companies need to change internally to be successful? infrastructure business, regulations and legal security are fundamental. In addition, there are other groups in Spain, besidesto pursue external growth» have ventured abroad? Spanish businesses have been very dynamic over the last 10 years. One They need to manage generational changes through training and with human resource policies that allow employees, abertis, who play prominent roles on the international stage, some of them are among the 10 largest in the world.TEXT abertis | PHOTOS Nacho Rubiera example of this has been abertis, which particularly at management level, to started as an infrastructure company in acquire international experience. In Do you think that international Spain, and then expanded internationally addition, in the future, businesses ought to institutions are needed for this sector? This is the theory behind the talk given companies abroad. “One of the greatest IN THE NEXT FEW and now covers four continents. hire more managers from other countries. It is very noticeable that in some sectors, by Mauro Guillén, director of the Lauder changes that has arisen in recent years is not YEARS, TWO-THIRDS such as telecoms, finance or energy, thereInstitute, professor at the University of Penn- Spain’s entry into the Euro, but the fact that, What do businesses need to succeed How is abertis seen in the United States? are multilateral bodies, but there isn’t onesylvania and one of the leading world experts for the first time ever, you can travel the world OF THE WORLD’S in globalisation? Spanish companies, including abertis, for managing infrastructures. I wouldin international business management. and find Spanish companies with a stable ECONOMIC GROWTH They need a mixture of an adventurous have a very good reputation among think it would be very positive to have During the Asociación de Periodistas de presence where ever you are”, he com- WILL BE IN ASIA” attitude when they start out, but they also people who understand the some sort of body that could help financeInformación Económica (Spanish Financial mented. need a calculating mentality, because infrastructure sector and who are offering the sector, identify new opportunities,Journalists’ Association) conference held in However, the professor also assured us they should never act on anything contracts. They know how to get there, coordinate matters on an internationalSantander, and in a later interview, Mauro that there is still a lot of work ahead. Firstly, without analysing it first, in order to judge they understand how to manage, and scale, and set safety standards, which areGuillén highlighted the situation of Spanish Spanish businesses should be aware that we whether it is the best course of action for therefore they get more contracts. essential in this sector.10 LINK abertis AUGUST 2010 AUGUST 2010 LINK abertis 11
  7. 7. Figures from the political, business Blanco, and top representatives of the country’s About ApIe and academic worlds, as well as jour- leading businesses. Attending were the presi- The Spanish Financial report nalism, came together in the Cantabrian dent and CEO of abertis, Salvador Alemany; Journalists’ Association capital for the annual conference organised and the chairmen of the FCC and Sacyr Valle- (APIE) is a professional, by the Asociación de Periodistas de Informa- hermoso, Baldomero Falcones and Luis del non-profit association.Summer school ción Económica (APIE) –Spanish Financial Journalists’ Association– as part of the Uni- Rivero, respectively. Both the latter recognised that the current financial situation could make It was created in 1973 toabertis takes part in versity Menéndez Pelayo’s summer school. things difficult for some small businesses and defend the interests of the members, and to The theme of this year’s conference was, cause bigger companies to make greater efforts bring together dedicated Three decades of Spanish economy. From in diversification and internationalisation. journalists workingthe APIE conference consolidating democracy to the current crisis. One idea floated in all these talks was mainly in the financial and Its aim was to review the evolution of the promoting public-private partnerships.Along communications sectors. Spanish economy over the last 30 years. these lines, José Blanco gave tacit support to the business sector when he opened the doorin Santander Debates on the current situation to choosing new models where cost-benefit The current situation in the markets and the criteria are applied, and by which not every- imminent approval of the Decree on Labour thing that could be built is built. He therefore Reform meant that most of the speakers felt suggested the possibility of co-payment by they had to talk more about current issues the user, cancelling work on those motorwaysThe capital of the Cantabria region was, for a week in June, the centre rather than about the past. Most of the where there are alternative toll routes whichof attention for economic and financial current affairs in Spain politicians and businesspeople explained the do not suffer from congestion, or even clos- reasons why the current crisis had occurred ing those infrastructures or services that areTExT Gemma Gazulla | PhoToS Nacho Rubiera and the challenges it posed for driving the inefficient. A speech was, according to the economy forward. words of Salvador Alemany, “the greatest The financial sector was widely repre- show of realism I have heard” in the sector sented.The majority of the country’s leading for many years. From left to right: Baldomero Falcones, president of institutions took part: the president and CEO the FCC; José Blanco, minister of BBVA, Francisco González; vice-chairman Wide coverage and for Public Works and Transport; of Banco Santander Matías Rodríguez high level of attendance Salvador Alemany, president and CEo of abertis; and Inciarte; and the president of the Spanish The conference also included a stellar meet- l luis del Rivero, president Banking Association (AEB), Miguel Ángel ing between three former socialist finance of Sacyr Vallehermoso. Martín. Many speakers recognised the increas- ministers, Miguel Boyer, Carlos Solchaga and ing difficulties in securing financing, given Pedro Solbes. The event what was eagerly that, as Francisco González stated, “the mar- awaited, and attended by a large crowd. Fern- kets are practically closed.” ando Restoy Lozano, vice president of the CNMV, Spain’s securities commission, and Various different sectors attended Javier Ariztegui, deputy governor of the Bank In the savings bank sector, we saw the first of Spain, closed the conference sessions which Link joint press conference from Caja Madrid and were covered by the main financial and gen- APIE Bancaja since they announced their merger. eral communications media. n Rodrigo Rato and José Luis Olivas gave us some of the details of the largest operation to con- solidate the sector in recent years. Juan María Salvador Alemany, president Nin, president and CEO of “la Caixa”, used the and CEo of the abertis group, with Ángel Boixadós, opportunity of attending this conference to president of APIE. offer a less catastrophic vision of the economic situation as a whole and to insist on the need for Spain to improve its marketing and explain its history, before other people did it. Attending from the energy sector was the managing director of Gas Natural Fenosa, who warned about the growing tariff deficit caused by the advantageous conditions and subsidies for the renewable energy sector. Promoting public-private partnerships The importance of the infrastructure sector was emphasised by the participation of the minister for Public Works and Transport, José12 n lInk abertis n august 2010 a august 2010 n lInk abertis n 13
  8. 8. Telecommunications REPORT Life in 3D: inside and outside the home Eutelsat’s long years of experience in three-dimensional television give it the qualities needed for a format that has raised huge consumer expectations TEXT AND PHOTOS Eutelsat From multi-channel satellite broad- Since 2008, Eutelsat, a company in The Football casts in the 1980s, to the transition which abertis is a reference shareholder, World Cup in 3D to digital format in the 1990s, and high- has been working intensively with its definition in the present decade, Eutelsat’s partners in the field of 3D to create a new Eutelsat’s technology specialist resources and knowledge have consumer experience in television view- allowed 20 of the 60 matches played played a role in the numerous key develop- ing, as well as for screening shows outside in South Africa to be ments that have transformed the audio- the home. rebroadcast in 3D. visual market. The next huge leap, recently In March 2009, a permanent channel propelled into the forefront of the audio- was launched on the EUROBIRD™ 9A The matches were watched visual revolution, is 3D. satellite as a testing ground to analyse the on 15 metre screens in Only 18 months ago, 3D was being behaviour of screens, coders and decoders cinemas in 19 countries. discussed in sector circles as an emerging and collect data on people’s experiences Over 250 3D programmes niche solely for use with a select group of with 3D content, both at home and in the were broadcast with films. By the second half of 2009, prospects outside world. a speed of 40 Mbps. had changed dramatically with announce- ments from Sony about the mass production of 3D flat-screens, the premieres of iconic 3D films, among the most outstanding of which is Avatar, the development of 3D computer games from producers such as Nintendo, and plans to launch 3D television channels from audiovisual sector operators and subscription television platforms such as BSkyB, ESPN and Canal Plus. Public response Given that major companies, which repre- sent the whole of the audiovisual industry’s value chain, have made their intentions clear, there is no doubt that the 3D market is maturing much faster than expected and it is getting ready to really take off. The final decision will be made by the public them- selves.Will cinema audiences appreciate 3D and the opportunity to see special events like opera and concerts in 3D in public ven- ues? Will they be prepared to start changing the first generation of LCDs and plasma Eutelsat’s specialist screens for the new 3D screens? The response resources and so far to the experience of total immersion knowledge have played a role in numerous key in the world of 3D has been unequivocally developments in the favourable, especially for premium special audiovisual market. events.14 LINK abertis AUGUST 2010 AUGUST 2010 LINK abertis 15
  9. 9. Demonstrations in Europe Andrew Wallace, chief commercialSCREEN DIGEST Manufacturers and suppliers of equipment, officer for Eutelsat, commented on the in association with audiovisual operators, experience so far: “3D is an exacting andESTIMATES have carried out demonstrations throughout bandwidth-hungry application, requiringA 56 MILLION Europe to reproduce and monitor, as fully up to 40 Mbps of capacity for out-of-home3D TELEVISION SETS as possible, the conditions in which direct venues, and the highest levels of collabora-THROUGHOUT events are rebroadcast in 3D.This ecosystem tion between all players in the transmission has made it possible to show top-level chain. Consumer expectations aboutTHE WORLD BY 2014 events, in order to test public reaction; 3D format are high. Both the content and among those included are the Six Nations signal quality are key factors in contributing rugby tournament, the Roland Garros ten- to its success”. nis championship, and the St Petersburg3D market is maturing ballet from the Mariinsky Theatre. The con- Cinema projectionsmuch faster than expected tent has been shown and analysed on very The availability of live 3D matches inand the experience has been different types of equipment, from 15 metre cinemas has been one of the biggest high-unequivocally favourableof total immersion cinema screens to first generation Full HD lights, in terms of technology, surroundingin the world of 3D. 3D televisions. the FIFA World Cup, 2010. By offering sports fans the opportunity to see their favourite sports on the big screen, and in a group environment, the 3D projections in cinemas have become a rapidly emerging The tests carried product throughout Europe’s vibrant digital out by Eutelsat services market. concluded that Thanks to the work of key operators in quality 3D television broadcasts required developing 3D, Eutelsat has made optimal a minimum speed use of the FIFA World Cup as a commercial which represents platform for viewing 3D matches in public 40% more than a high definition signal. venues. A total of 20 of the 60 matches held in South Africa were rebroadcast through- out Europe using the Eutelsat satellites, and were projected on 15 metre cinema OpenSky. This equipment consists of a 1.5 to wear passive polarized glasses or active screens in 19 countries, including France, metre receiving dish and an IDC professional SINCE 2008, EUTELSAT sequencing glasses. Germany, Italy, Spain, Russian, Poland and receiver with Sensio decoder and BISS HAS BEEN WORKING The tests carried out by Eutelsat and the Nordic and Baltic countries. As the tour- scrambler. INTENSIVELY WITH ITS their partners concluded that quality 3D nament progressed, cinemas in other coun- Carsten Schuffert, CEO of BEWEGTE television broadcasts required a minimum tries, such as the Netherlands, joined the BILDER Medien AG, one of Eutelsat’s part- PARTNERS IN THE FIELD speed of 12 Mbps, which represents 40% list of those receiving the signal, thus prov- ners in managing the network of digital OF 3D TO CREATE A NEW more than a high definition signal. This high ing the scalability of a network based on cinemas in Germany, Austria and Switzer- CONSUMER EXPERIENCE consumption is motivating operators like satellite broadcasts. land, assured us that, “We have been closely Orange to use satellites to carry 3D content By the 11th of June, when the cham- monitoring consumer response to viewing to homes that do not receive the signal pionship ends, Eutelsat will have broadcast World Cup matches direct from South through the French ADSL network. Also, it over 250 hours of 3D programmes. The Africa in cinemas, and are simply amazed shows the capacity of subscription TV satel- signal is emitted in Europe on the ATLAN- by the enthusiasm. The 3D experience lite broadcast platforms like BSkyB, Canal TIC BIRD™ 3 and W7 satellites, using a on a cinema screen is the closest that tech- Plus and DirecTV to become pioneers in offer- broadcast flow rate 40 Mbps to guarantee nology has brought us so far to actually ing 3D format as a new premium service. the quality and strength of each transmis- being in a stadium. It combines the pleas- Michel de Rosen, CEO of Eutelsat, con- sion. Eutelsat has five feeds: four of them ure of sharing live sport with the thrill of cluded: “Our work on 3D transmissions is in are configured for cinemas, with commen- enjoying every graphic detail of a world- line with Eutelsat’s solid commitment to taries in English, Italian, French and Russian, class sport event”. innovation and opening up satellites to new and the other one is a television signal oper- applications. The 3D format marks a new ated by the French channel TF1, which is 3D in homes challenge on the long trajectory of advances broadcast in France through the FRANSAT The next step in the 3D market will be in the audiovisual market over the last 20 digital platform. to extend this experience beyond public years.We are convinced that satellites, thanks venues and move into people’s homes. to their coverage and their bandwidth, are in Positive response from consumers Thanks to top name brands manufacturing a unique position to carry 3D content to There are over 200 digital cinemas in the 3D televisions, and anticipated sales fore- cinemas, public venues and homes, and this growing network, with over 400 screens casts by Screen Digest of 56 million televi- new dimension will bring together digital which can receive the live 3D signal, using sion sets throughout the world by 2014, television, high definition, digital cinema and equipment provided, installed and managed, this is a clearly emerging market and is other new services to form the exciting land- in real time, by Eutelsat in partnership with not limited by the fact that viewers have scape of digital entertainment”.16 LINK abertis AUGUST 2010 AUGUST 2010 LINK abertis 17