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This webinar originally aired on Tuesday, December 11, 2012. It is part of Data Blueprint's ongoing webinar series on data management with Dr. Aiken.
Sign up for future sessions at http://www.datablueprint.com/webinar-schedule.
Failure to successfully monetize data management investments sets up an unfortunate loop of fixing symptoms without addressing the underlying problems. As organizations begin to understand poor data management practices as the root causes of many of their problems, they become more willing to make the required investments in our profession. This presentation uses specific examples to illustrate the costs of poor data management. Join us and learn how you can apply similar tactics at your organization to justify funding and gain management approval.