<CONTENT                                          H E R E />

  Will your next web platform be free?
   Web Content 2008
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 About Me
      Seth Gottlieb
         • Former CMS customer
         • For...
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10/09/2007   © Copyright 2008 Content Here.                             ...
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10/09/2007   © Copyright 2008 Content Here.                             ...
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10/09/2007   © Copyright 2008 Content Here.                             ...
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10/09/2007   © Copyright 2008 Content Here.                             ...
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                             THE WINNERS ARE NOT WINNING



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      Business model disruption - lower up-front costs
         •Redirect...
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      Business model disruption - lower up-front costs
         •Redirect...
<C   O   N   T   E   N   T   H   E   R     E />

 Three areas with greatest open source adoption
               commodity
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 Commodity: Basic Informational Website




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 Commodity: Basic Informational Website




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 Technology is the infrastructure, not the solution
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 Basic Informational Website
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 Basic Informational Website
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 Apache Lenya
      Strengths
         • Used to be ahead of its time
    ...
<C   O   N   T   E   N   T   H   E   R    E />

 Daisy CMS
      Strengths
         • Wiki-like ease of use
         • De-...
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 Magnolia
      Strengths
         • Simplicity
         • Mult-tiered arc...
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 OpenCms
      Strengths
         • In-context editing
         • WebDAV
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10/09/2007   © Copyright 2008 Content Here.                            ...
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 Alfresco
      Strengths
         • Repository
         • Web scripts
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 Thanks



      Seth Gottlieb
      Content Here, Inc.
      www.contenth...
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Will Your Next Web Platform Be Free?: A Guide to the Open Source Web Content Management Landscape

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With many successful high profile implementations, open source web content technologies have changed from being too risky to consider to too risky to ignore. Organizations looking to redirect licensing expenditures to web design and customization now have legitimate options that they need to understand.

There are a number of enterprise ready open source web content management solutions that deliver necessary functionality while creating opportunities to control costs. However, most companies know very little about open source software models and find their usual selection techniques ineffective to evaluate these technologies. Furthermore, open source is not a homogeneous class of software. There are many different open source business models and organizational structures that affect customer experience with the solution.

In this presentation, Seth Gottlieb will discuss the types of business needs that are well supported by the leading open source web content management technologies. He will also describe the different types of open source projects, how to evaluate them, and what types of companies tend to succeed with them.

Published in: Business, Technology
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Will Your Next Web Platform Be Free?: A Guide to the Open Source Web Content Management Landscape

  1. 1. <CONTENT H E R E /> Will your next web platform be free? Web Content 2008 Chicago June 2008 © Copyright 2008 Content Here. 1
  2. 2. <C O N T E N T H E R E /> About Me Seth Gottlieb • Former CMS customer • Former CMS integrator • Former CMS vendor • I dislike them all (sometimes) Content Here, Inc. • Founded March 2007 • Vendor neutral strategic consulting and advisory services around content technologies: commercial, open source, and SaaS • Report: Open Source Web Content Management in Java • Wide range of clients from high tech, media and entertainment, government, and professional services industries 10/09/2007 © Copyright 2008 Content Here. 2
  3. 3. <C O N T E N T H E R E /> 10/09/2007 © Copyright 2008 Content Here. 3
  4. 4. <C O N T E N T H E R E /> Alfresco Apache Lenya Open Source Web Content Daisy CMS Management in Java Hippo CMS Release 1.0 February 2008 Jahia Magnolia OpenCms 10/09/2007 © Copyright 2008 Content Here. 4
  5. 5. <C O N T E N T H E R E /> Alfresco Apache Lenya Open Source Web Content Daisy CMS Management in Java Hippo CMS Release 1.0 February 2008 Jahia http://www.contenthere.net/reports/jwcm.html for 20% use coupon code: webcontent2008 Magnolia OpenCms 10/09/2007 © Copyright 2008 Content Here. 4
  6. 6. <C O N T E N T H E R E /> 10/09/2007 © Copyright 2008 Content Here. 5
  7. 7. <C O N T E N T H E R E /> 10/09/2007 © Copyright 2008 Content Here. 5
  8. 8. <C O N T E N T H E R E /> 10/09/2007 © Copyright 2008 Content Here. 6
  9. 9. <C O N T E N T H E R E /> THE WINNERS ARE NOT WINNING THE LOSERS ARE NOT LOSING 10/09/2007 © Copyright 2008 Content Here. 7
  10. 10. <C O N T E N T H E R E /> Business model disruption - lower up-front costs •Redirect resources to major levers •Enable agile/iterative development THE BUYERS ARE TIRED Functional disruption - simplicity •Walking THEY feature creep back ARE LOOKING FOR A CHANGE •Consumer grade usability •A tool that does one thing really well 10/09/2007 © Copyright 2008 Content Here. 8
  11. 11. <C O N T E N T H E R E /> Business model disruption - lower up-front costs •Redirect resources to major levers •Enable agile/iterative development Functional disruption - simplicity •Walking back feature creep •Consumer grade usability •A tool that does one thing really well 10/09/2007 © Copyright 2008 Content Here. 9
  12. 12. <C O N T E N T H E R E /> Three areas with greatest open source adoption commodity infrastructure social 10/09/2007 © Copyright 2008 Content Here. 10
  13. 13. <C O N T E N T H E R E /> Commodity: Basic Informational Website Delivery Services Brand Content IA Management Interface 10/09/2007 © Copyright 2008 Content Here. 11
  14. 14. <C O N T E N T H E R E /> Commodity: Basic Informational Website Delivery Services Brand Content IA Management Interface 10/09/2007 © Copyright 2008 Content Here. 11
  15. 15. <C O N T E N T H E R E /> Technology is the infrastructure, not the solution Commercial Products I love but w the d • Ektron hat d esign ipsum oes “lor • Hannon Hill ” me em an? • Hot Banana What is a • MediaSurface software license? I talked to • PaperThin CommonSpot I.T. and they • Serena Collage :( said “Java” is OK • Terminal Four Other Language OSS • eZ Publish • Drupal • Plone • Typo3 Don’t forget the SaaS! • Clickability • CrownPeak 10/09/2007 © Copyright 2008 Content Here. 12
  16. 16. <C O N T E N T H E R E /> Basic Informational Website Important •Ease of use •Brand-ability Delivery Services •Creative lifecycle support Brand Content IA •Stability Management Interface •Visitor interactivity •Hostability Less important •Content reuse •Complex workflows •Millions of page views/ per day 10/09/2007 © Copyright 2008 Content Here. 13
  17. 17. <C O N T E N T H E R E /> Basic Informational Website Apache Lenya Daisy CMS Delivery Services Brand Content IA Magnolia Management Interface OpenCms Alfresco (just because you’re curious) 10/09/2007 © Copyright 2008 Content Here. 14
  18. 18. <C O N T E N T H E R E /> Apache Lenya Strengths • Used to be ahead of its time with browse to edit • Localization • Versioning Weaknesses • Structured authoring • Too complex for this category • Community issues • Lost big customers Future • Some life with release of 2.0 • May be attractive to Cocoon faithful 10/09/2007 © Copyright 2008 Content Here. 15
  19. 19. <C O N T E N T H E R E /> Daisy CMS Strengths • Wiki-like ease of use • De-coupled architecture • Faceted browsing • Versioning Weaknesses • Structured authoring • Structured navigation • Small community Future • Knowledge Management • Kauri 10/09/2007 © Copyright 2008 Content Here. 16
  20. 20. <C O N T E N T H E R E /> Magnolia Strengths • Simplicity • Mult-tiered architecture • Easy to skin Weaknesses • Content reuse • Localization • Documentation Future • Corporate growth • US Expansion • Large commercial customers 10/09/2007 © Copyright 2008 Content Here. 17
  21. 21. <C O N T E N T H E R E /> OpenCms Strengths • In-context editing • WebDAV • Workspaces Weaknesses • Workflow • Complexity of the workbench UI Future • Agency-style integrators • Alkacon growth 10/09/2007 © Copyright 2008 Content Here. 18
  22. 22. <C O N T E N T H E R E /> 10/09/2007 © Copyright 2008 Content Here. 19
  23. 23. <C O N T E N T H E R E /> Alfresco Strengths • Repository • Web scripts • Standards support Weaknesses • WCM usability • Cost Future • Improved usability • Big clients 10/09/2007 © Copyright 2008 Content Here. 20
  24. 24. <C O N T E N T H E R E /> Thanks Seth Gottlieb Content Here, Inc. www.contenthere.net seth@contenthere.net http://www.contenthere.net/reports/jwcm.html use coupon code: webcontent2008 10/09/2007 © Copyright 2008 Content Here. 21

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