Web 2.0 and WCMS: Lessons We Can Learn From Web 2.0


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Presented by Adriaan Bloem at the CM Pros Fall 2007 Summit on Web Content Management, November 26, 2007.

While blogs and wikis get all the attention, most organizations are still trying to get a grip on their “standard” web content management implementation. What is it that makes many web 2.0 applications a success, while most CMS implementations are so hard on their users? How can we use this to make these implementations work?

Adriaan will start off the discussion with a presentation on why a blogging cat is funny, but not very useful, while there’s a lot to be learned from the fact that it’s apparently so easy to blog even a cat can do it. After a couple of examples, you’re invited to join in on the discussion of what we can learn from web 2.0, and more importantly, how we can use this to our advantage in classic CMS implementations.

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Web 2.0 and WCMS: Lessons We Can Learn From Web 2.0

  1. 1. Web Content Management: Lessons we can Learn from Web 2.0 Adriaan Bloem, Radagio CM Pros Fall Summit, Boston 2007
  2. 2. Cultural Differences
  3. 3. God created the world, but the Dutch created Holland
  4. 4. What is Web 2.0?
  5. 5. Definitions ?
  6. 6. According to Tim O’Reilly <ul><li>Web 1.0 -> Web 2.0 </li></ul><ul><li>DoubleClick -> Google AdSense </li></ul><ul><li>Ofoto -> Flickr </li></ul><ul><li>Akamai -> BitTorrent </li></ul><ul><li>mp3.com -> Napster </li></ul><ul><li>Britannica Online -> Wikipedia </li></ul><ul><li>personal websites -> blogging </li></ul><ul><li>Evite -> upcoming.org and EVDB </li></ul><ul><li>domain name speculation -> search engine optimization </li></ul><ul><li>page views -> cost per click </li></ul><ul><li>screen scraping -> web services </li></ul><ul><li>Publishing -> participation </li></ul><ul><li>content management systems -> wikis </li></ul><ul><li>directories (taxonomy) -> tagging (&quot;folksonomy&quot;) </li></ul><ul><li>Stickiness -> syndication </li></ul>
  7. 7. According to Forrester <ul><li>A set of technologies and applications that enable efficient interaction among people, content, and data in support of collectively fostering new businesses, technology offerings, and social structures. </li></ul>
  8. 8. According to Tim Berners-Lee <ul><li>Web 2.0 is of course a piece of jargon, nobody even knows what it means. </li></ul>
  9. 9. According to Ross Mayfield <ul><li>Web 2.0 is made out of people </li></ul><ul><li>That's all I have to say. </li></ul>
  10. 10. According to Dave Simon <ul><li>Web 2.0 is like porn. I can’t define it, but I know it when I see it. </li></ul>
  11. 11. According to Weebl & Bob
  12. 12. According to Wikipedia
  13. 13. Define by Example?
  14. 14. Blogs <ul><li>… have been around since 1994. </li></ul>
  15. 15. Wikis <ul><li>… have been around since 1995 </li></ul>
  16. 16. Tagging <ul><li>… has been around for centuries. </li></ul>
  17. 17. Still, something happened in 2005…
  18. 18. … so what exactly is Web 2.0?
  19. 19. Web 2.0 is what enables complex web technology to actually be used.
  20. 20. Blogs
  21. 21. Wikis <ul><li>[ ][ ] </li></ul>
  22. 22. Tagging <ul><li>ADD TAGS: </li></ul>
  23. 23. Web 2.0
  24. 24. Examples Applying lessons learned from Web 2.0 to web content management
  25. 25. Web 2.0 vs. CMS
  26. 26. Blogs
  27. 27. Wikis
  28. 28. Tagging <ul><li>ADD TAGS: </li></ul>
  29. 29. Success? <ul><li>Pilot Faculty of Law, live December 2005 </li></ul><ul><li>1994 - 2005: 2200 pages produced </li></ul><ul><li>2006: 7000 items produced </li></ul><ul><li>2005: on average 4.000 visits a day </li></ul><ul><li>2007: on average 10.000 visits a day </li></ul>
  30. 30. Lessons Learned
  31. 31. Using Web 2.0 is not synonymous to implementing blogs or wikis It could create a chaos of content repositories and most organizations don’t have the scale to succeed at “social networking”
  32. 32. Most CMS don’t really get Web 2.0 “ I can't even count how many CMS products have added drag and drop sorting to their old &quot;operating system&quot; of a user interface just to claim they understand and deliver a Web 2.0 experience” - Seth Gottlieb, Content Here
  33. 33. … but…
  34. 34. Web 2.0 learns valuable lessons on what really works Working intuitively is of enormous value and enables managing complexity
  35. 35. Web 2.0 principles make content management easier and fun Sorry Gutenberg, but using paper as a metaphor is like, soooo 1450.
  36. 36. … and last but not least…
  37. 37. Re-inventing the Wheel?
  38. 38. Adriaan Bloem [email_address]