Social Media Optimization: Digg, and Beyond


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Presented by Peter Prestipino at the CM Pros Fall 2007 Summit on Web Content Management, November 26, 2007.

Capitalize on the explosive growth of social media outlets and learn how to employ many of the time-tested best practices for social media optimization to generate additional brand awareness, website visits and product exposure for your online property at popular social news and bookmark services such as , Reddit, YouTube, MySpace, Stumbleupon,, and popular sites like Techmeme, popurl and other blogs and news sites that syndicate social news.

Learn the difference between active SMO, passive SMO and Social SPAM. Master the necessary content development techniques that will generate attention (through traffic and incoming links) for your Web property. You’ll also learn how to design and develop pages that rank well organically in search engines and motivate visitors to act on your unique selling proposition once they arrive on your Web property.

This session will benefit those with an initial interest in social media optimization and intrigue those with more experience.

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Social Media Optimization: Digg, and Beyond

  1. 1. Social Media Optimization (SMO) A New Web Landscape: Digg, & Beyond How many SMO’s does it take to screw in a light bulb? Five, four to confuse you and one to sneak in a ladder and actually change the light bulb.
  2. 2. Defining “Social Media” <ul><li>New name for WOM (Word of Mouth) </li></ul><ul><li>Not as limited by proximity </li></ul><ul><li>Share messages globally (instantly) </li></ul><ul><li>Brand control; Gain or Lose </li></ul><ul><li>Now, EVERYTHING has a social component </li></ul><ul><li>Now, EVERYONE is the “influencer” </li></ul><ul><li>Occurs IN “networks” and ON our “networks” </li></ul>
  3. 3. Benefits of Social Media Marketing <ul><li>Links, Traffic, Awareness, Traction </li></ul>
  4. 4. General SMM (and SMO) Strategies <ul><li>Participation in (and around) your site </li></ul><ul><ul><li>Submitting content (tips sheets, tutorials, how-to’s) to social bookmarking sites </li></ul></ul><ul><ul><li>Bookmarking content </li></ul></ul><ul><ul><li>Uploading and tagging images and video </li></ul></ul><ul><ul><li>Creating profiles at MySpace and Facebook </li></ul></ul><ul><ul><li>Developing widgets (make content portable) </li></ul></ul>Engage in the Conversation
  5. 5. Planning a Social Media Campaign <ul><li>Set Goals and Objectives </li></ul><ul><li>Know (and target) the audience </li></ul><ul><li>Build trust through participation </li></ul><ul><li>Make it easy for others to participate </li></ul><ul><li>Fear only what you can lose </li></ul><ul><li>Don’t SPAM </li></ul>
  6. 6. Worthy of Note: Social Media Sites <ul><li>Digg </li></ul><ul><li> </li></ul><ul><li>Facebook </li></ul><ul><li>Reddit </li></ul><ul><li>Stumbleupon </li></ul><ul><li>Squidoo </li></ul><ul><li>Yahoo! Answers </li></ul>
  7. 7. Social Media Optimization (SMO) <ul><li>Content Creation </li></ul><ul><li>Copywriting </li></ul><ul><li>Copy Formatting </li></ul><ul><li>Navigation </li></ul><ul><li>Interaction </li></ul><ul><li>Viral Optimization </li></ul><ul><li>Message Optimization </li></ul>
  8. 8. Good Luck With Social Media! <ul><li>Pete Prestipino Editor-In-Chief, WebsiteMagazine [email_address] 800-817-1518 ext. 6133 </li></ul><ul><ul><li>Free Subscription </li></ul></ul><ul><ul><li>Affiliate Program </li></ul></ul><ul><ul><li>Free Who’s Who Listing </li></ul></ul>