Has a new project or role ever made you feel like you’ve been carried off by a twister? Are you searching for the Great and Powerful Content Strategy Oz to get you back to better content? These three intrepid travelers fought off witches and flying monkeys on their content strategy journeys. They brought back tools and techniques to help you get to Emerald City with a little less drama. Message architectures, customer journey maps, mental models, oh my!
This presentation was given at Content Strategy Applied USA on November 17-18, 2014