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Out of the Silos and Into the Farm with Marli Mesibov


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Whether you’re a one-man team, or a member of a large team, collaboration can be difficult. We all know silos aren’t the answer, so how do you work together without stepping on toes or forcing the whole team to wait at each step of the process? In this talk, we take a look at methodologies that ease the design process, and learn how a group can truly function as a team.

This presentation was given at Content Strategy Applied USA on November 17-18, 2014

Published in: Technology
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Out of the Silos and Into the Farm with Marli Mesibov

  1. 1. Marli Mesibov November 18, 2014 Out of the Silos and Into the Farm
  2. 2.  Boston-based content strategist Marli Mesibov @marsinthestars  UX specialist  What does collaboration do for us?
  3. 3. @marsinthestars Successful projects are run by effective, collaborative teams.
  4. 4. art classes mathletes choir speech and debate studying track and field Getting through school
  5. 5. UX development marketing SEO visual design UIinteraction design Driving the customer experience
  6. 6. Your design doesn’t fit my content. Your content doesn’t fit my design! Development didn’t consider us at all!! It must be his fault. Let’s go get him!
  7. 7. The customer experience conveyor belt Research Functionality Content Visualdesign Development
  8. 8. @marsinthestars A conveyor belt process results in a fragmented UX.
  9. 9. The triangle of success collaboration
  10. 10. Agile
  11. 11. Week 1 Week 2 Week 3 Week 4 Waterfall methodology Agile methodology functionality content design development Iterations: 1 2 3 4 5
  12. 12. Individuals and interactions over processes and tools Working software over comprehensive documentation Customer collaboration over contract negotiation Responding to change over following a plan That is, while there is value in the items on the right, we value the items on the left more -The Agile Manifesto
  13. 13. The 12 Agile Principles 1. Our highest priority is to satisfy the customer through early and continuous delivery of valuable software. 2. Welcome changing requirements, even late in development. Agile processes harness change for the customer's competitive advantage.
  14. 14. The 12 Agile Principles 3. Deliver working software frequently, from a couple of weeks to a couple of months with a preference to the shorter timescale. 4. Business people and developers must work together daily throughout the project.
  15. 15. The 12 Agile Principles 5. Build projects around motivated individuals; give them the environment and support they need, and trust them to get the job done. 6. The most efficient and effective method of conveying information to and within a development team is face-to-face conversation.
  16. 16. The 12 Agile Principles 7. Working software is the primary measure of progress. 8. Agile processes promote sustainable development. The sponsors, developers, and users should be able to maintain a constant pace indefinitely.
  17. 17. The 12 Agile Principles 9. Continuous attention to technical excellence and good design enhances agility. 10. Simplicity – the art of maximizing the amount of work not done – is essential.
  18. 18. The 12 Agile Principles 11. The best architectures, requirements, and designs emerge from self-organizing teams. 12. At regular intervals, the team reflects on how to become more effective, then tunes and adjusts its behavior accordingly.
  19. 19. Collaboration
  20. 20. Collaboration in 3 easy steps 1. Keep your eye on the prize 2. Set expectations 3. Magic words: “I don’t know”
  21. 21. Keep your eye on the prize
  22. 22. “Different people like to work in different ways. To get the most out of your team, you have to respect and value that diversity.” – Deborah Holstein, Marketing Profs
  23. 23. Set expectations
  24. 24. Plan for success: Set a plan in advance Touch base often Write down what is said “Being busy does not always mean real work.” – Thomas Edison
  25. 25. Magic words: “I don’t know”
  26. 26. What makes someone a valuable team member?  Experience  Knowledge  Creativity  Subject-area expertise
  27. 27. UX
  28. 28. “The best UX design seems to be coming from designers implementing a ‘release early, release often’ mind set… It favors responsiveness and nimbleness… and for most enterprises [is] incredibly difficult to do.” - Jon Lax
  29. 29. We will build intuitive user experiences. We will develop usable guidelines and strategies. We will adapt to agile methodology. We will increase cross-team collaboration. -my content strategy manifesto
  30. 30. The 5 Content Strategy Principles 1. Conduct research before the first sprint begins. 2. Create a minimum viable content strategy. Prioritize the most effective and valuable elements.
  31. 31. The 5 Content Strategy Principles 3. Prepare for spontaneity. 4. Take advantage of iterations to try new things. 5. Try out pair programming.
  32. 32. “When you decided to become a designer, you accepted the role of gatekeeper with it. You are responsible for what you put into the world, and for its effects upon that world.” - Michael Montiero
  33. 33. Thank you! @marsinthestars