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Onramp: Making the Case for Author Experience with Rick Yagodich

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Everyone concentrates on (end) User Experience; it is important that information be presented in a way that makes sense to those consuming it, that it resonates with them. That is where its value is derived from.

But communication is a two-way street. It is the transmission of ideas from one mind to another, through a stored medium. And to ensure the information can come out of the medium in an understandable way, we need to pay attention, too, to how it is added into storage. This is especially important when the content is decoupled from the presentation layer, reusable.

Author Experience has been overlooked for too long, with those creating content needing to contort their thinking to the paradigms of the content system they are interacting with. As we move towards a world where content is both structured and universally manageable, the interfaces to content management systems need to adapt… become more usable.

This presentation was given at Content Strategy Applied USA on November 17-18, 2014

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Onramp: Making the Case for Author Experience with Rick Yagodich

  1. 1. Making the case for author experience @think_info
  2. 2. @think_info Rick Yagodich 18 years in the web Company: Twitter: @think_info
  3. 3. @think_info What we will cover
  4. 4. @think_info The CMS: Quiz What is the purpose of a CMS?
  5. 5. @think_info The CMS: Quiz What is the purpose of a CMS? To be the butt of a bad joke? There’s a reason they call it a
  6. 6. @think_info The CMS: Quiz What is the purpose of a CMS? The purpose of a content management system is to facilitate the human process of managing the communication content lifecycle from creation, through use, to archiving.
  7. 7. @think_info The author An author is anyone who uses the author environment of the content management system.
  8. 8. @think_info Author experience Author experience, as a discipline, is the provision of contextually appropriate functionality within a content management environment.
  9. 9. @think_info Author experience The onramp to the information superhighway.
  10. 10. @think_info Communication
  11. 11. @think_info Communication
  12. 12. @think_info Communication
  13. 13. @think_info Communication
  14. 14. @think_info And semantics… <figure class="book sourced persistent" id="b_ax"> <div itemprop="mentions" itemscope itemtype="http://schema.org/Book"> <img src="cover.png" itemprop="image" /> <header> <span class="title" itemprop="name">Author Experience</span> <span class="subtitle" itemprop="name">Bridging the gap between people and technology in content management</span> <span class="authors">By <span itemprop="author" itemscope itemType="http://schema.org/Person"><span itemprop="name">Rick Yagodich</span></span></span> <span class="site"><a href="http://theaxbook.com/" itemprop="sameAs" target="_blank" rel="nofollow">http://theAXbook.com</a></span> </header> <section class="identity"> <span class="publication">Published by <span itemprop="publisher" itemscope itemType="http://schema.org/Organization"><a href="http://xmlpress.net/" itemprop="url"><span itemprop="name">XML Press</span></a></span>, <date itemprop="datePublished" datetime=“2014-10-13">13 Oct 2014</date></span> <span class="isbn">ISBN: <meta itemprop="bookFormat" value="paperback"><span itemprop="isbn">978-1-937434-42-7</span></span> </section> <section class="purchase"> <h5>Available from:</h5> <span class="seller" itemprop="offer" itemscope itemtype="http://schema.org/Offer"><a href="https://amazon.com/dp/12345678" target="_blank" itemprop="url"><span itemprop="seller" itemscope itemtype="http://schema.org/Organization"><span itemprop="name">Amazon.com</span></span></a></span>, <span class="seller" itemprop="offer" itemscope itemtype="http://schema.org/Offer"><a href="https://amazon.co.uk/dp/12345678" target="_blank" itemprop="url"><span itemprop="seller" itemscope itemtype="http://schema.org/Organization"><span itemprop="name">Amazon UK</span></span></a></span> </section> </div> </figure>
  15. 15. @think_info
  16. 16. @think_info Structured content (1) Holistic systems Simple content exchange/sharing between environments An integrated content exchange model Considering data & content throughout the business ecosystem
  17. 17. @think_info Structured content (1) Content decoupling No access to source code Single/multi-context authoring switching Presentation-agnostic content
  18. 18. @think_info Structured content (1) Content semantics Data reusability Optimal search results Semantics in authoring
  19. 19. @think_info Structured content (2) Structural consistency Content is reusable Content is repurposable Cross-channel content consistency
  20. 20. @think_info Structured content (2) Contextual controls Adaptive delivery Audience-relevant contexts Content intelligence
  21. 21. @think_info Structured content (2) Financial benefits Measurable content ROI Reduced creation/migration costs Reduced translation costs
  22. 22. @think_info Content consistency Channel independence No channel penalties Freedom of channel and device choice Consistency without page parity
  23. 23. @think_info Content consistency Domain modelled processes Business-centred design Enhancing off-line processes Workflow between responsible parties
  24. 24. @think_info Content consistency Governance Granular responsibility delegation Integrated content calendar Integrated content validation
  25. 25. @think_info Authoring processes Design patterns Tools that help Consistent approaches Ease of learning
  26. 26. @think_info Authoring processes Content quality Enabled and engaged authors pay more attention Author-paradigm modelled UI Fit-for-purpose language
  27. 27. @think_info Authoring processes Cross-silo collaboration Reduced duplication Reuse awareness Responsibility scope
  28. 28. @think_info Totals Authors: 22 Business: 24 Workflow: 29 End-users: 18
  29. 29. @think_info Wrapping up
  30. 30. @think_info Author Experience • Published by XML Press • Part of the Content Wrangler series on Content Strategy • http://theAXbook.com/ Questions…?

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