Everyone concentrates on (end) User Experience; it is important that information be presented in a way that makes sense to those consuming it, that it resonates with them. That is where its value is derived from.
But communication is a two-way street. It is the transmission of ideas from one mind to another, through a stored medium. And to ensure the information can come out of the medium in an understandable way, we need to pay attention, too, to how it is added into storage. This is especially important when the content is decoupled from the presentation layer, reusable.
Author Experience has been overlooked for too long, with those creating content needing to contort their thinking to the paradigms of the content system they are interacting with. As we move towards a world where content is both structured and universally manageable, the interfaces to content management systems need to adapt… become more usable.
This presentation was given at Content Strategy Applied USA on November 17-18, 2014