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You totally buy in to the fact that content IS the new marketing, but you are struggling with getting your executives to understand it and approve the time and funds for that content strategy. How can you present the business case to them? How can you get approval for something beyond a 30-day test? Check out this presentation to see real case studies demonstrating the ROI for content marketing, including a systematized approach that it is repeatable and scalable.
This presentation was given at Content Strategy Applied USA on November 17-18, 2014