Join Laurie Paleczny as she walks through ten years of experience building content marketing strategies that perform. Given a fragmented measurement universe, with hundreds of digital channels that allow you to explore and understand audience relationships and measure the impact of each channel on business performance across the entire marketing funnel and customer lifecycle, how do you structure programs to capture insight? How do you decide where to participate and what tools to use? Learn the steps to understand the behaviors of your specific audience, assess how and where to deliver their content needs and wrapped in the culture they can be loyal to. Attendees will leave with clear next steps to ensure their content marketing efforts are focused on maximizing ROI, and delivering to specific business goals.
This presentation was given at Content Strategy Applied USA on November 17-18, 2014