Online Video Marketing BE a Brand, BEcome a MediaThe New Strategy which brings RealTRANSFORMATION...
Arnaud Belhamou• From Central America• Master of Science • Information Technology – Sp. Marketing • International Management• Co-founder of FindYourWayInTheWorld• Experience in Classic & Internet Media (*8 years)• Regional Marketing Manager – Cegedim (*2 years)
Have you ever wonder…….why Magazine and Newspaper Advertising Spacebecame so expensive? - We all need to survive!
Splash VS Targeting • Newsletter (eDM) - Max Return 2/2.5% e.g. 4000 email sent only 80-100 reached • Magazine - Max Return 1/2% e.g. 30,000 printed 300/600 reached • Blog Banner - Max Return 4/5% e.g. 10,000 unique visitors 400/500 reached • Video Marketing - Max Return 10/15% e.g. 100,000 targeted (*keyword + profiling) 10/15,000 reached
What is Internet Marketing? Web 1.0: Website, Banner, Blogging… “The main difference with the Web 1.0 and the Web 2.0 is that in 2000, if you did notadvertise you were a nobody, but now if you advertise in a classic way…you are a nobody.” - Martin Varsavsky – Founder of Fon (largest WiFi Provider - Latin America) Web 2.0: SEO, Adsense, Social Media, Video Marketing, Apps…
Most used Online Tools Social Media is a many-to-many instrument of communication. Users can now be involved in the information received. REMINDER - most Popular SM Platforms: Facebook - 150 million people engage with Facebook on external websites. YouTube - receives more than 2 billion viewers per day. Twitter - 75% of total users use Twitter through third-party apps. LinkedIn – over 70 million users worldwide. Google+ - Over 60 percent of Google+ users use Google products on a daily basis. WordPress Sharing Platform - 77% of Internet users read blogs through random searches or direct subscriptions. Bonus Facts (Statistics from Online Media Gazette) 90% of Internet users know at least one social network. The average social user has 195 friends.
What is Video Marketing? We Produce Video, We Market Video!PRODUCE BROADCAST PLATFORMSResults in Reaching Your Dedicated KOLs (Key Opinion Leaders)
The Interest(s)? Low-Cost Marketing / Highly Affordable Better Targeting Reach Fast ROI Attractiveness of the Content Including Promotion Direct ROI Develop a Network of KOLs (Key Opinion Leaders) Impressive Range of Analytics Broadcasting can be On-Going Can become a Stand Alone Solution
Most Popular Online Video Formats Lifestyle Motion Graphics Travel Travel F&B F&B
Is there “Best Positioning”?• Apply the new SEO: CRO (*Conversation Rate Optimization)• Yes BE OBJECTIVE• Do not go into the „Big Mac Effect‟!• You need to be proud of your product, to generate consumers… ≠
Simply present your business Evolve – Mixed Martial Arts
Some Tips… Make your title count Provide excellent content (quality matters) Include your URL in your video Go beyond YouTube (website / newsletter / social media…) Do not under-estimate the power of Interviews Beyond views: Audience Retention User Interactions Engaging Content Emotion - Ratio of Shares
Targeting = KOLs• Who are your customer?• Who could be interested in your product?• The interest is to cross-match between platforms & network• Smaller is the seed, higher will be the buzz.• A buzz always starts among KOLs (Key Opinion Leaders)Targeting by YouTube Press Play means Business Success Story…
Case Studies (C‟d)B2B & Creativity… An App Thing Business Has Meltdown VerticalResponse.com Cisco 2,500+ views in 24hrs 80,000+ views in 1 week
Our Recent Creations!Evolve Martial Art Barrio Chino Etna Sport Bar Restaurant LIFESTYLE F&B F&B Teaser Teaser TeaserYOUTUBE CHANNEL YOUTUBE CHANNEL YOUTUBE CHANNELJoined: 25 Sept, 2008 Joined: 25 Nov, 2012 Joined: 9 Nov, 2012 T. Views: 500,000 T. Views: 5,000 T. Views: 2,000 WEBSITE No Website WEBSITE
Successful SG YouTube ChannelGreat Eastern Life SG SG Youth Olympic SkyHobbie Singapore Airlines Finance Sport Hobby Travel CONSULTING ENTERTAINMENT CONS. PRODUCT TOURISM Teaser Teaser Teaser Teaser YOUTUBE CHANNEL YOUTUBE CHANNEL YOUTUBE CHANNEL YOUTUBE CHANNEL Joined: 10 Nov, 2011 Joined: 3 May, 2010 Joined: 17 Oct, 2006 Joined: 15 Aug, 2012 Subs: 69 Subs: 10,838 Subs: 699 Subs: 1,163 T Views: 732,743 T Views: 13,990,955 T Views: 1,942,221 T Views: 91,682 Total Videos: 27 Total Videos: 442 Total Videos: 382 Total Videos: 60 WEBSITE WEBSITE WEBSITE WEBSITE
Quicker than SEO, but still.. Just Created your Channel? • Single video(s) hit -- rarely becomes a buzz (direct) • Multiple content, brings multiple viewers • Direct results always appear after 2/3 months PERSISTANCE“Just be patient. Let the game come to you.Dont rush. Be quick, but dont hurry.” - Earl Monroe
Interesting Readings NY Times: http://www.nytimes.com/2011/03/17/business/smallbusiness/17sb iz.html?_r=0 Business Insider: http://www.businessinsider.com/ads-on-tv-and- online-ads-are-about-to-become-the-same-thing-2012-9 Mashable: http://mashable.com/2012/09/21/how-derrick-rose- and-adidas-turned-misfortune-into-great-marketing-video/ Social Media Today: http://socialmediatoday.com/robert- weiss/857841/how-marketing-video-will-improve-conversion-rates- across-your-sales- cycle?utm_source=linkedin&utm_medium=social&utm_content=81f7 7115-9037-4e5a-b8dc-fe37d1fb3896
A New Media Enterprise, the forefront of future is VisualThanks! Conversation and now, the future is within your reach. Time to contact us… CONTACTS email@example.com Visit our WEBSITE Visit our YT CHANNEL Visit our FB PAGE Visit our G+ COMMUNITY Visit our TWITTER Visit our LINKEDIN PROFILE