SUMMER TRAINING PROJECT REPORT on“General Packet Radio Services (GPRS) as a revenue bucket for mobile operators” In North Bihar, Koshi region, at Bharti Airtel Ltd. Anand Vihar, 7th Floor, Guinea Motors, West Boring Canal Road, Patna, Bihar-800001.Submitted in partial fulfillment of requirement for the award of degree Of Master of Business Administration By JAMAI HAMDARD [2011-13] Hamdard Nagar, New Delhi – 110062.
Mr. Nadeemul Haque. Mr. Nadeemul Haque. [Asst. Professor, FMIT], [Asst. Professor, FMIT], Jamia Hamdard, Jamia Hamdard, New Delhi-110062. New Delhi-110062.SUBMITTED TO :
Abdul Sharique. Abdul Sharique. [MBA - -III Semester. (2011-13)] [MBA III Semester. (2011-13)] Jamia Hamdard, Jamia Hamdard, New Delhi-110062. New Delhi-110062.SUBMITTED BY :
Mr. Kumar Gaurav. Mr. Kumar Gaurav. [Product Manager] [Product Manager] Bharti Airtel Ltd. Company, Bharti Airtel Ltd. Company, Patna, Bihar -800001 Patna, Bihar -800001UNDER GUIDANCE OF :
Express yourselfThe first private operator to have an all India presence...
VisionTo help underprivileged children and young people of our country realizetheir potential.MissionCommitted to creating and supporting programs that bring aboutsustainable changes through education and use of technology.GoalsTo improve the accessibility and quality of education at school levelacross rural India.To provide education and training opportunities to the youth of ourcountry in order to make them employable.
PHILOSOPHY"As a first step towards fulfilling the vision of the Government and theleadership of the country, Bharti has kick-started it’s voluntary andaffirmative action in making significant contribution to provide education tothe weaker sections of the society, so as to make them employable. We needto ensure that our children and young people have access to quality education.Through Bharti Foundation we are determined to make a substantial impact inthis area." Mr. Sunil Bharti Mittal, (Chairman & Group CEO) Bharti Enterprises Ltd.
INTRODUCTION TO TELECOMMUNICATION IN INDIAThe telecom services have been recognized the world-over as an important tool forsocio-economic development for a nation. It is one of the prime support servicesneeded for rapid growth and modernization of various sectors of the economy.Indian telecommunication sector has undergone a major process of transformationthrough significant policy reforms, particularly beginning with the announcement ofNTP 1994 and was subsequently re-emphasized and carried forward under NTP1999. Driven by various policy initiatives, the Indian telecom sector witnessed acomplete transformation in the last decade. It has achieved a phenomenal growthduring the last few years and is poised to take a big leap in the future also.
According to TELECOM REGULATORY AUTHORITY OF INDIA, New Delhi, 3rd August 2012, (Press Release No. 171/2012)PARTICULARS WIRELESS WIRELINE TOTALTotal Subscribers (Millions) 934.09 31.43 965.52Total Net Monthly Addition (Millions) 4.73 -0.10 4.62Monthly Growth (%) 0.51% -0.33% 0.48%Urban Subscribers (Millions) 597.59 24.17 621.76Urban Subscribers Net Monthly Addition (Millions) 0.60 -0.05 0.55Monthly Growth (%) 0.10% -0.21% 0.09%Rural Subscribers (Millions) 336.51 7.25 343.76Rural Subscribers Net Monthly Addition (Millions) 4.12 -0.05 4.07Monthly Growth (%) 1.24% -0.74% 1.20%Overall Teledensity* 76.99 2.59 79.58Urban Teledensity* 162.46 6.57 169.03Rural Teledensity* 39.80 0.86 40.66Share of Urban Subscribers 63.98% 76.92% 64.40%Share of Rural Subscribers 36.02% 23.08% 35.60%
INTRODUCTIONIn the past four year the telecom sector has become one of the fastest growing sectors in the Indian economy. Ithappened due to strong competition that has brought down tariffs as well as simplification of policyenvironment and healthy competition among different telecom players.Currently of a size nearing 965.52 million (GSM and CDMA), this sector is expected to reach a size of nearly1 billion subscribers by financial year 2013.In order to further promote the use of Internet in the country the government is taking proactive steps todevelop this sector with the help of the various players in this segment. For this purpose, the use of broadbandtechnology is being mooted and this will go a long way in improving the productivity of the Indian economyas well as turn out to be the next big opportunity for telecom companies after the mobile communicationssegment.Non-voice services and VAS are the gold mines. The big takeoff is expected with the rollout of 3G services inearly 2007, once the spectrum issues are sorted out. Internet users base fast reaching near the English speakingpopulation base. Local language and content required for further growth Infrastructure equipment cost is downto a fraction of what prevailed just a few years ago. Operators can plan better expansion plan now increasedviability for the operators to expand to semi-urban and rural markets, hence, accelerate growth further. It’s notwithout reason that India is tipped to be the world’s third-largest economy by 2050! No wonder if it happensmuch earlier Investors can look to capture the gains of the Indian telecom boom and diversify their operationsoutside developed economies that are marked by saturated telecom markets and lower GDP growth rates.
OBJECTIVE OF THE STUDY To study the awareness level of mobile internet among mobileusers. To study the characteristics of mobile internet users. To understand the competitor share and performance.
RESEARCH DESIGNResearch type : DescriptiveAnalysis tools : StatisticalCollection of data Primary data : Through schedule. Secondary data : Through magazine, journals, e-source and articles etc.Sampling method : Nonprobability convenience sampling.
SAMPLINGSample size : 100Universe : All mobile consumer of India.Target Population : All the consumer who uses internet through mobile in North Bihar, Koshi Region.Sample unit : Every respondent of study chosen by convenient sampling from population. Sampling area : Koshi region, North Bihar, Bihar, India.
ASSUMPTION & LIMITATION OF THE STUDYAssumptions : It has been assumed that sample respondents represents the whole population. The information given by the customer is unbiased.Limitations :Duration of Project was not enough to make a conclusion on such a vast subject timeconstraint has become a big limitation.The Sample Size being taken for drawing a conclusion was too small to get anaccurate result.There can be an error in the research due to the lazy response of the respondents.
OBSERVATION & FINDINGSIn the survey of North Bihar, Koshi region, I found this result by approaching different telecom consumers whoavail mobile telecom services with the help of questionnaire. This finding is based on last month result. Airtel is the market leader with 36% share. Vodafone is the potential competitor of Airtel with 20% share of themarket. Majority of the consumers are prepaid consumers which is 99% only 1% is Postpaid. Only 92% of Airtel consumers are satisfied with the service while Vodafone’s 100% & Others 97%. 63.89% of Airtel consumers have GPRS enabled handset while Vodafone have 65% and others have 73.34%. 77% of the population are aware about GPRS, 2G & 3G. 78% of Airtel consumers & 75% Vodafone consumerare also aware. Only 19% of Airtel consumers have 3G ready handset while Vodafone have 25%. Overall 29% of the samplepopulation are having 3G ready handsets.20% of Airtel consumers access internet through 3G while Vodafone 30% & Others 30%. Over all 24% of thesample population use avail 3G services. Only 42% of Airtel consumers access internet through mobile while Vodafone 50% & Others 57%. Over all 50%of the sample population access internet through mobile. 39% of Airtel consumers are satisfied with internet services while Vodafone 50%. Over all 36% of the samplepopulation are satisfied with internet services.1% of overall consumer complain about activation process, 11% slow speed, 2% costly, while 33% don’t knowhow to operate internet & 53% handset are not compatible or not aware. According to consumers opinion - service providers is good in terms of GPRS? 23% of the responses are in favorof Airtel while 34% for BSNL. Majority of the consumers prefer to access internet at night that is 61% of the population. Monthly internet pack is most popular among consumers. Majority of the consumers consume 1GB or 2GB in a month. For Airtel it is 39% while for Vodafone 40%. 50% of the consumers prefer to access Social Networking site and rest 50% prefer e-mail & Browsing. Majority of the internet accessing consumers are between the age of 15 and 35 years which is 73% of the internetusing population.
CONCLUSIONIn the Koshi Region of Bihar it is found that 15-35 aged persons are active internet userthrough mobile. Craze of Social Networking are rapidly growing among them. Airtel isthe most attracting brand and it provides very good services to the consumers.Vodafone is most close competitor of Airtel in term of mobile internet services.Vodafone consumer are more satisfied with the internet service in term of percentage.Other small player like Idea and Uninor & BSNL in combine captures market slighltlymore than the major player like Airtel & Vodafone for internet services. BSNL is thebest internet service provider according to consumer’s perception.
RECOMMENDATIONGPRS mobile internet is creating opportunities as per the finding of thisresearch. Internet access and service is fundamentally going through atransition in these semi-urban and semi-rural part of our country.I have made following recommendation to the company. It should motivate the consumers by giving some offer consumers toaccess the internet or enroll for subscription.Company should fine tune their equipment to cater the demand of theirconsumer and potential consumer speedy data transfer need cheaply. It should increase network quality in semi-urban and semi-rural Areas.