Search Engine Optimization in Web Technology

4,240 views

Published on

This SEO Presentation slide describes about SEO in web technology, SEO growth and importance, SEO activities, Google Algorithm, Page Rank and So on..

Published in: Technology
2 Comments
3 Likes
Statistics
Notes
No Downloads
Views
Total views
4,240
On SlideShare
0
From Embeds
0
Number of Embeds
2,233
Actions
Shares
0
Downloads
2
Comments
2
Likes
3
Embeds 0
No embeds

No notes for slide

Search Engine Optimization in Web Technology

  1. 1. By M.Abdul Malick SEO and Web Analyst www.abdulmalick.com
  2. 8. 3/4/10
  3. 21. Google Yahoo MSN
  4. 24. Pay Per Click (PPC)
  5. 25. Local Results (Maps)
  6. 26. Organic Results (SEO)
  7. 29. <ul><li>Site Analysis </li></ul><ul><li>Keyword Analysis </li></ul><ul><li>Competitor Analysis </li></ul><ul><li>On-Page Optimization </li></ul><ul><li>Off Page Optimization </li></ul><ul><li>Social media Optimization </li></ul><ul><li>Internet Marketing activities </li></ul><ul><li>Re optimization and Maintenance </li></ul>
  8. 38. 3/4/10
  9. 39. 3/6/10 <ul><li>SEO/M Specialist </li></ul><ul><li>SEO/M Manager </li></ul><ul><li>SEO/M Director/ Director of SEO/M </li></ul><ul><li>SEO/M Strategist </li></ul><ul><li>SEO/M Expert </li></ul><ul><li>SEO/M Engineer </li></ul><ul><li>SEO/M Analyst </li></ul><ul><li>SEO/M Program Manager </li></ul><ul><li>SEO/M Technologist </li></ul><ul><li>SEO Architect </li></ul><ul><li>SEO Copywriter </li></ul><ul><li>SEO Editor </li></ul><ul><li>SEO Webmaster </li></ul><ul><li>Search Engine Marketing (Specialist/Guru/Mgr/Director/VP/SVP) </li></ul><ul><li>Search Marketing (Specialist/Guru/Mgr/Director/VP/SVP) </li></ul><ul><li>Internet Marketing (Specialist/Guru/Mgr/Director/VP/SVP) </li></ul><ul><li>Web Marketing (Specialist/Guru/Mgr/Director/VP/SVP) </li></ul><ul><li>Head of SEO/M </li></ul><ul><li>Chief Search Officer </li></ul><ul><li>Technical SEO/M (Specialist/Guru/Mgr/Director/VP/SVP) </li></ul><ul><li>Technical Marketing (Specialist/Guru/Mgr/Director/VP/SVP) </li></ul><ul><li>Traffic Acquisition (Specialist/Guru/Mgr/Director/VP/SVP) </li></ul><ul><li>Search Traffic Acquisition (Specialist/Guru/Mgr/Director/VP/SVP) </li></ul>
  10. 40. 3/6/10 Yahoo! Presentation, Confidential <ul><li>Here is some interesting data from SEOmoz’s 2006 article “ SEO Salaries – How Much Should You Make ” </li></ul><ul><li>VP/Director of Search Marketing: $100,000 - $350,000+ </li></ul><ul><li>Director/Manager of Organic Search: $75,000 - $150,000 </li></ul><ul><li>SEO Guru : $75,000 - $200,000 </li></ul><ul><li>Campaign Manager : $55,00 - $100,000 </li></ul><ul><li>SEO Specialist : $40,000 - $80,000 </li></ul>These items have the ability to push the ranges above considerably higher or lower Experience Supply/Demand Reputation Geography
  11. 41. <ul><li>The news is good. According to SEMPO, pay scales for SEOs are looking healthy: </li></ul><ul><li>&quot;Of those respondents with up to one year's experience, 60% reported annual salaries in the $30,000 to $50,000 range. Compensation tracks strongly with experience. At the next level, two to three years experience, almost 34% reported salaries in the $50,000 to $80,000 range. At the more seasoned end of the spectrum, of those professionals with nine or more years experience, just under 40% are earning between $90,000 and $140,000 annually.&quot; </li></ul>
  12. 43. 3/6/10
  13. 46. <ul><li>College Students </li></ul><ul><li>IT Professionals </li></ul><ul><li>Employees </li></ul><ul><li>Lecturer/Professors </li></ul><ul><li>Business People </li></ul><ul><li>House wifes </li></ul><ul><li>Part time earning people </li></ul>
  14. 47. <ul><li>Web Design </li></ul><ul><li>Blog Creation </li></ul><ul><li>Forum Participation </li></ul><ul><li>HTML Coding </li></ul><ul><li>Basic knowledge of all Web programming </li></ul><ul><li>Social Networking </li></ul><ul><li>Content Writing……….. </li></ul>
  15. 48. <ul><li>Basic Internet Knowledge </li></ul><ul><li>Understand the website </li></ul><ul><li>Basic HTML Coding to understand structure </li></ul><ul><li>Language – English, Tamil… </li></ul><ul><li>Typing Skills </li></ul>
  16. 49. <ul><li>For single person.. </li></ul><ul><li>SEO </li></ul><ul><li>PPC </li></ul><ul><li>SEM ( SEO + PPC ) </li></ul><ul><li>Web Design </li></ul><ul><li>Web Development – PHP </li></ul><ul><li>SMO </li></ul><ul><li>SMM </li></ul><ul><li>Web Analytics </li></ul><ul><li>For Corporate and colleges… </li></ul><ul><li>SEO Training Workshop </li></ul><ul><li>Internet Technology </li></ul><ul><li>SEO/Web Consulting </li></ul>
  17. 50. 3/4/10 Contact for More ::: M.Abdul Malick B.Tech., Email : abdulmalic@gmail.com Mobile : +91 – 99942 04540 Website : www.abdulmalick.com

×