INTRODUCING THE FACE OF A NEW ATTITUDE
T  – Time Oriented results O  – Organic, natural ingredients L  – Light, ultra smooth feel on the face S  – Simple, speedy...
Why Men’s  Skin Care? The elements  are attacking.
The Elements are Attacking <ul><li>Men’s skin is oily and attracts dirt and  </li></ul><ul><li>bacteria </li></ul><ul><li>...
Sebum Production  (Normal)
Acne Follicle Cells shed in clumps Sebum Production Increases Comedone or “Blackhead” forms plugging follicle
Acne Plugged follicle becomes breeding ground for  P. Acnes Bacteria produce chemicals  Inflammation in follicle and surro...
Acne
The Elements are Attacking <ul><li>Wind, cold, and low humidity dry the skin </li></ul><ul><li>Heat dehydrates the skin </...
The Elements are Attacking <ul><li>Stress can increase sebum    production attracting more dirt and    bacteria to the ski...
The Elements are Attacking <ul><li>Shaving aggravates skin problems </li></ul><ul><li>Shaving can cause irritation, rednes...
The Elements are Attacking <ul><li>Skin’s strength and elasticity declines </li></ul><ul><li>Gravity causes sagging, wrink...
Prematurely Damaged skin Healthy Skin
Why Men’s  Skin Care? The times  are changing.
The times are changing Men in their 20’s and 30’s pay attention to their appearance
The times are changing Men in their 40’s and 50’s are beginning  to think “I should pay more attention to my appearance.”
The times are changing Everyone wants that little extra that gives them the competitive edge.
The times are changing The trend is moving from neglect  to awareness
Why Men’s  Skin Care? The numbers are increasing.
The numbers are increasing NUMBERS This business is getting HOT $537 million 2002 $806 million 2007
The numbers are increasing <ul><li>51 minutes of grooming </li></ul><ul><li>35% of day spa customers </li></ul>
PRODUCTS FOR THE FACE OF A NEW ATTITUDE WASH, SHAVE, PROTECT
<ul><li>8 Moisturizers </li></ul><ul><li>2 Oil Controllers </li></ul><ul><li>Plus Soothers </li></ul><ul><li>Specially For...
<ul><li>Contains spherical micro beads </li></ul><ul><li>Helps absorbs excess oil </li></ul><ul><li>Reduces the possibilit...
Tolsom Shaving Gel A smooth and refreshing shave <ul><li>Refreshing gel – gel  </li></ul><ul><li>transform into a long las...
<ul><li>Minimizes irritation to the skin </li></ul><ul><li>after shaving </li></ul><ul><li>Helps to remove sebum on  </li>...
<ul><li>SPF 15 UVA/UVB protection </li></ul><ul><li>Improves skin’s resilience,  </li></ul><ul><li>elasticity </li></ul><u...
<ul><li>Light citrus fragrance </li></ul><ul><li>Aloe, Hops, Chamomile    to soothe and moisturize </li></ul><ul><li>Lemon...
<ul><li>Special formulation for    a man’s tougher skin </li></ul><ul><li>Non-comedogenic,    Non-acnegenic formula </li><...
4 weeks of application* Skin clarity Skin dryness Fewer  cuts Reduce  ingrown hairs Skin smoothness *  Results may vary in...
BEGIN YOUR DAY WITH  A NEW ATTITUDE: <ul><li>Confidence </li></ul><ul><li>Individuality </li></ul><ul><li>Powerful </li></...
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Tolsom

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Tolsom

  1. 1. INTRODUCING THE FACE OF A NEW ATTITUDE
  2. 2. T – Time Oriented results O – Organic, natural ingredients L – Light, ultra smooth feel on the face S – Simple, speedy to use O – Often, a regimen to use everyday M – Male, made for a man’s skincare needs
  3. 3. Why Men’s Skin Care? The elements are attacking.
  4. 4. The Elements are Attacking <ul><li>Men’s skin is oily and attracts dirt and </li></ul><ul><li>bacteria </li></ul><ul><li>Dirt clogs pores </li></ul><ul><li>Risk of spots / blemishes increases </li></ul>OIL & DIRT
  5. 5. Sebum Production (Normal)
  6. 6. Acne Follicle Cells shed in clumps Sebum Production Increases Comedone or “Blackhead” forms plugging follicle
  7. 7. Acne Plugged follicle becomes breeding ground for P. Acnes Bacteria produce chemicals Inflammation in follicle and surrounding tissue
  8. 8. Acne
  9. 9. The Elements are Attacking <ul><li>Wind, cold, and low humidity dry the skin </li></ul><ul><li>Heat dehydrates the skin </li></ul><ul><li>Extreme temperature changes can result in broken capillaries which become visible </li></ul><ul><li>Sun’s UV rays damage the skin </li></ul>WEATHER/DRYNESS WEATHER/DRYNESS
  10. 10. The Elements are Attacking <ul><li>Stress can increase sebum production attracting more dirt and bacteria to the skin </li></ul><ul><li>Affects metabolism and the rate at which new skin is formed </li></ul><ul><li>Delaying this cycle can result in excess dead skin and a dull skin tone </li></ul>STRESS
  11. 11. The Elements are Attacking <ul><li>Shaving aggravates skin problems </li></ul><ul><li>Shaving can cause irritation, redness, inflammation </li></ul>SHAVING
  12. 12. The Elements are Attacking <ul><li>Skin’s strength and elasticity declines </li></ul><ul><li>Gravity causes sagging, wrinkles </li></ul><ul><li>develop </li></ul><ul><li>Moisture retention declines </li></ul>AGING
  13. 13. Prematurely Damaged skin Healthy Skin
  14. 14. Why Men’s Skin Care? The times are changing.
  15. 15. The times are changing Men in their 20’s and 30’s pay attention to their appearance
  16. 16. The times are changing Men in their 40’s and 50’s are beginning to think “I should pay more attention to my appearance.”
  17. 17. The times are changing Everyone wants that little extra that gives them the competitive edge.
  18. 18. The times are changing The trend is moving from neglect to awareness
  19. 19. Why Men’s Skin Care? The numbers are increasing.
  20. 20. The numbers are increasing NUMBERS This business is getting HOT $537 million 2002 $806 million 2007
  21. 21. The numbers are increasing <ul><li>51 minutes of grooming </li></ul><ul><li>35% of day spa customers </li></ul>
  22. 22. PRODUCTS FOR THE FACE OF A NEW ATTITUDE WASH, SHAVE, PROTECT
  23. 23. <ul><li>8 Moisturizers </li></ul><ul><li>2 Oil Controllers </li></ul><ul><li>Plus Soothers </li></ul><ul><li>Specially Formulated to Handle: </li></ul><ul><li>Dirt/Oil </li></ul><ul><li>Dryness </li></ul><ul><li>Roughness </li></ul>T-10 Complex
  24. 24. <ul><li>Contains spherical micro beads </li></ul><ul><li>Helps absorbs excess oil </li></ul><ul><li>Reduces the possibility of </li></ul><ul><li>breakouts or pimples </li></ul><ul><li>Helps to remove and loosen </li></ul><ul><li>dead surface cells </li></ul><ul><li>Cleans clogged pores </li></ul>Tolsom Facial Cleansing Foam Removes dirt and oil Vitamin E – To condition the skin, leaving the skin texture smooth and silky
  25. 25. Tolsom Shaving Gel A smooth and refreshing shave <ul><li>Refreshing gel – gel </li></ul><ul><li>transform into a long lasting </li></ul><ul><li>foam upon application </li></ul><ul><li>Softens the beard – razor </li></ul><ul><li>glides smoothly </li></ul><ul><li>Leaves skin feeling </li></ul><ul><li>conditioned and moisturised </li></ul>
  26. 26. <ul><li>Minimizes irritation to the skin </li></ul><ul><li>after shaving </li></ul><ul><li>Helps to remove sebum on </li></ul><ul><li>the skin surface </li></ul><ul><li>Fresh, light, mild and cooling </li></ul><ul><li>Before or after shaving and </li></ul><ul><li>also as a skin lotion on the </li></ul><ul><li>entire face </li></ul>Tolsom After Shave Splash Leaves your face feeling cool and fresh .
  27. 27. <ul><li>SPF 15 UVA/UVB protection </li></ul><ul><li>Improves skin’s resilience, </li></ul><ul><li>elasticity </li></ul><ul><li>Protects against drying effects </li></ul><ul><li>of the environment </li></ul><ul><li>Non-greasy, non-sticky </li></ul><ul><li>Skin becomes smoother, </li></ul><ul><li>conditioned and healthier </li></ul><ul><li>looking </li></ul>Tolsom Skin Protective Lotion Keeps skin healthy, protected and resilient. Meadowfoam Seed Oil – for moisture
  28. 28. <ul><li>Light citrus fragrance </li></ul><ul><li>Aloe, Hops, Chamomile to soothe and moisturize </li></ul><ul><li>Lemon and Cucumber </li></ul><ul><li>to brighten and </li></ul><ul><li>refresh </li></ul>All Tolsom Products Contains:
  29. 29. <ul><li>Special formulation for a man’s tougher skin </li></ul><ul><li>Non-comedogenic, Non-acnegenic formula </li></ul><ul><li>Allergy and </li></ul><ul><li>dermatological tested </li></ul>All Tolsom Products Contains:
  30. 30. 4 weeks of application* Skin clarity Skin dryness Fewer cuts Reduce ingrown hairs Skin smoothness * Results may vary individually
  31. 31. BEGIN YOUR DAY WITH A NEW ATTITUDE: <ul><li>Confidence </li></ul><ul><li>Individuality </li></ul><ul><li>Powerful </li></ul><ul><li>Competitive edge </li></ul><ul><li>Successful </li></ul>Tolsom Gets You There WASH, SHAVE, PROTECT

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