Media Rules! And Why You Are Doing Needs To Change!


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Changes in both technology and society have affected the communications and operations of nonprofit organizations. In his presentation, Brian Reich, co-author of Media Rules! provides you with the framework for understanding this dynamic world and overcoming its many challenges.

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Media Rules! And Why You Are Doing Needs To Change!

  1. 1. Why Media Rules! And What You Are Doing Needs To Change Arts & Business Council Workshop March 2, 2009
  2. 2. Technology 2
  3. 3. Media 3
  4. 4. Communities
  5. 5. Blogs 38 Pitches B.L. Ochman Brand Tarot Complex Adaptive 90 Mobiles in 90 Days Baby Babble The BrandingWire blog Systems The Bad Pitch Blog Brandplay Blog Conscientious Adaptive Path Baseball Analysts brandsizzle Consumers AdFreak Baseball Musings The BSD Blog Conspicuous AdScam/The Horror! Beat Blogging Business & Games Content Matters Advertising Lab Best Ads Ever Business of Green Conversation Starter Age of Conversation Beth's Blog BuzzMachine Cool Hunting Al's Journal BIF Speak Center for Citizen Cool Marketing All Things Digital Billy-Ball-Blog Media: Blog Thoughts The Alternative Bits cgm Copyblogger Consumer The Bivings Report Change/Wire Corporate Climate Amazon Web Services Blog Maverick Chris Heuer's Insytes Response Live Blog Bloglines | News Church of the CultureJunkie Andy Sernovitz Bob's Blog Customer Blog the curious shopper Angry African on the Boing Boing cityofsound Dan Germain Loose Brand Autopsy CK's Blog Dan Schawbel Around the Web The Brand Builder Climate Counts DDB Business Ars Technica the brand builder blog ClipperBlog Communications ART + science The Brand Elastic Colin Walker DDB Creativity As If It Matters brand new Collective DDB-Green AWEARNESS Brand Noise Conversation Digital Design Blog 5
  6. 6. More blogs Digital Design Engadget Global Idea Sandbox Blog Blog Engage in PR Neighbourhoods ideasonideas Digital Hive etailology Glowy Box ifocos Digital Influence Evolution of Security Good Magazine: Influx Insights Weblog Mapping Project Experience Matters Google Public Policy Innovation Economy Digital Media and eyecube Blog Innovation Ecosystem Learning Fast Company Groundswell innovation playground Digital PR Blog Freakonomics Have Fun • Do Good Inside the Marketers DIGtrends frog design HELLO, my name is Studio The Dip by Seth Godin Fruit in my dessert BLOG! Jae Juice Do You Stand For The Future of Henry Jenkins Jeremiah Owyang Something? Communities Blog Here Comes Everybody Joel Makower Doc Searls Weblog Future-Making Serious HHblog: John Hodgman Donor Power Blog Games Hipervoz Joho the Blog Downbeatscape Futuristic Play Hitwise Intelligence e.politics The Gate Hotline On Call journal Earth2Tech GenDigital Houtlust - nonprofit The Juggle Eco Child's Play GigaOM advertising Katya's Non-Profit ecomm-a-rama Give Me My Remote How to Change the Marketing Blog ecorazzi World last100 Edelman Digital Glass House the human network Lifehacker EducationPR Hypergene MediaBlog Little Red Suit 6
  7. 7. still more blogs... MappingTheWeb The Medium ny:mieg PR Squared Marc Ambinder MetzMash Ogilvy - 360 Digital Presentation Zen Marc Andreesen Micro Persuasion Influence Blog PressThink Marketing Strategy Mission Measurement On Social Marketing PRNewser Innovation Blog Feed and Social Change The Progress Bar Marketing Profs Daily Mission to Learn Online Community PSFK Fix MIT Center for Future Report Pure Thinking Marketing with Civic Media OnPhilanthropy - ReadWriteWeb Meaning MobileActive media Rebel Dad Mashable! Mobilizing Youth OnPhilanthropy - RiverWired Blogs FishBowlDC online Robert Reich's Blog FishBowlLA Modite Osocio Weblog Rosenblumtv FishBowlNY Movie Marketing Outside Innovation russell davies GalleyCat Madness sam davidson MBToolBox Mrs. Gregorton The Paragon Muse Save the Internet Blog Release Me murketing Personal PR Scobleizer UnBeige NEA Today Ed Notes Phil's Blogservations Seth's Blog Next Great Thing PhilanthroMedia Shades of Gray AgencySpy Next: Innovation Tools Philanthropy 2173 Shaping Youth MediaShift Trends Pogue's Posts Shauna Nicholson MediaShift Idea Lab Ning Blog PR 2.0 Sixty Second View Mediavorous Nussbaum On Design PR Blog Jots 7
  8. 8. and finally, more blogs... Stu Educated Black TV Decoder SnackableContent People Like U.S.S. Mariner The Social Age Stu White People Like Voce Nation Susan Crawford blog Web Ink Now The Social Customer Swarming Media Web Innovators Group Manifesto Switchboard, from Social Marketing Blog NRDC Widgetoko Social Media Tech Tracks Wild Apricot Blog Social Media Club Techdirt WOM, Buzz, Viral Duct Tape Marketing Techno//Marketer WOMMA Word Blog Smart Mobs Technobabble 2.0 Working Dad Social Media Marketing techPresident Ypulse Televisionary Social Media Optimization the16thminute SocialButterfly. Todd And = Media... socialmedian The Tom Peters The Sports Economist Weblog Sports Marketing 2.0 Totally Wired Springwise New TreeHugger business ideas Starbucks Gossip The TrueTalk Blog Steve Bridger the TV addict 8
  9. 9. Everything Has Changed
  10. 10. Users spend an hour and 40 minutes per day online in a typical weekday, the same amount as they spend watching television. The average household receives 105 TV channels, compared to 19 in 1985 (and donʼt forget about TiVo). Over 60% of internet users have changed their mind because of something they read online. 35% of internet users participate in creating media online. 10
  11. 11. 82% of reporters research online while writing a story; 84% would or already have used blogs as a primary or secondary source for articles. 75% of Internet users participate in some form of social media, up from 56 percent in 2007. 59% of Congressional staff said they prefer to use online resources (such as Google) when preparing for a vote. By 2010, an estimated 2/3 of all individual gifts (US) will be contributed online ($80 billion) 11
  12. 12. Changing Media Landscape 12
  13. 13. Changing Media Landscape 13
  14. 14. What you are doing isn’t working anymore.
  15. 15. Technology (and the Internet) has become an essential part of everyday life and changed way we relate to information, and each other.
  16. 16. Audiences are more connected, diverse, and sophisticated than ever before. We now have greater interest in, and control over, our information consumption and experience.
  17. 17. These changes drive adoption and usage of new media – resulting in different newspaper reading, television watching and radio listening habits, as well as new communications models. 17
  18. 18. How people shop and engage brands, support charitable organizations, volunteer their time, and the expectations they hold for how organizations will act (read: transparency) also are changing. 18
  19. 19. (little m) media rules! 19
  20. 20. New York Times 1/22/06 Technology facilitates the transfer of experience
  21. 21. There Are Millions Of Uses For Blogs
  22. 22. Your phone is for more than calling People spend more time with their mobile phone (10-15 hours) than all other media combined
  23. 23. Games are for more than playing
  24. 24. Everything Is Social
  25. 25. It All Begins With Search
  26. 26. People Would Rather Listen or Watch
  27. 27. Stuff is content too
  28. 28. Implications for your work 28
  29. 29. Discussion/Questions
  30. 30. CONTACT ME Brian Reich Principal, EchoDitto 617.417.9436