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A powerpoint on the prosumer.

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  1. 1. DefinitionA prospective consumer who isinvolved in the design, manufacture,or development of a product orservice
  2. 2. WIKINOMICSIn the book ‘Wikinomics’ written be Don , it showshow masses of people can take part in theeconomy like never before. The authot describesthe rapid growth of new collaborative enterprisessuch as MySpace, InnoCentive, Flikr, Second Life,YouTube and many others.
  3. 3. An example of a prosumermay be a group of peoplegiving their input into anew shampoo via a poll orsimilar activities