LinkedIn Fundamentals for Business


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A presentation given at ASU Small Business & Technology Development Center on how to effectively use LinkedIn for promoting your business.

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LinkedIn Fundamentals for Business

  1. 1. LinkedIn Basics For Business<br />The Professional Social Network<br />local2social<br />Special Thanks to Our Sponsors <br />
  2. 2. What Is LinkedIn?<br />75 million Professionals in 200 Countries!<br />Executives from all Fortune 500 Companies are members of this network.<br />Relationships matter – connect with people in a new way to prolong professional relationships & to create new ones via your existing contacts!<br /><br />
  3. 3. First Things First – Join LinkedIn<br /><br />Have your recent resume ready!<br />Company Names, Dates, Education<br />Summary of Experience gained at each job or school!<br />A professional headshot, or recognizable photo!<br />Don’t be too casual with this photo, this is a professional social network– not Facebook.<br />
  4. 4. LinkedIn Settings<br />You can control who sees what – but remember you want to be found easily! <br />Don’t ever share anything, anywhere that you would be embarrassed to see on a billboard with your face alongside.<br />Be Professional. – There’s a reason why they are called ‘Trusted Professional Connections’<br />
  5. 5. Profile Completeness:What You Need To Get 100%<br />Current Position<br />At Least: 2 Past Positions<br />Your Education <br />Profile Summary – A short paragraph about yourself & professional aspirations! (Remember Your Keywords!)<br />Profile Photo – No Babies, No Partying. Keep it Professional (Headshots work best!)<br />Your Specialties<br />At least: 3 LinkedIn Recommendations<br />
  6. 6. Connections Are Exponential!<br />
  7. 7. Finding Connections<br />Search for People.<br />Import E-Mail Address Book<br />Invite people to connect with you on LinkedIn.<br />Start with your community – search for your professional circle first.<br />Introduce Yourself – send messages to members of your industry or community that you have yet to meet.<br />
  8. 8. Share Your LinkedIn URL<br />Share your presence on LinkedIn on your business cards – this a great way to build your connections online & meet new contacts.<br />Reach out to your clients in a professional way – Facebook is great for building a casual relationship, but for business people LinkedIn can work better!<br />Your LinkedIn URL is located: On Your Profile – Under Education & Recommendations. You can edit your URL to be easy to remember!<br />
  9. 9. Let’s Take A Look At LinkedIn!<br /><br />
  10. 10. Let’s Take A Break!<br /><br /><br />Connect with me on LinkedIn!<br /><br />
  11. 11. Status Updates: What Should You Share?<br />Latest Projects or EventsYou Are Showing<br />Your latest specials, deals or news<br />Tips for your customers/support info<br />Links to your business online:<br />Facebook Page<br />Twitter Account<br />Website<br />Update 3 times a day – Morning, Afternoon, Evening.<br />
  12. 12. LinkedIn Answers- Build Credibility<br />Your Competitor<br />
  13. 13. How To ‘Answer’ Questions On LinkedIn<br /><br />Login To LinkedIn<br />Look On Left Hand Side For The Word ‘Browse’<br />Browse the Categories<br />Look to for your industry topic/specialty<br />Choose a Question You Want To Answer<br />Click The Yellow Answer Button<br />Type your answer, spell check & provide sources!<br />
  14. 14. Becoming An Expert<br />First you have to answer some questions.<br />Offer clear & concise terminology in your answers. Avoid Industry jargon.<br />Answer more than one question – be heard and have something valuable to say. <br />The more questions you answer, the more likely you will receive expertise in that field based on your solid content.<br />The person who asks the question, chooses the best answer among the many replies.<br />
  15. 15. Company Profiles<br />Follow other Companies – local, industry, or partners.<br />Search for Jonesboro, Paragould, Memphis companies who are already set up on LinkedIn.<br />Set-Up Your Own Company Profile- (only one person needs to do this!)<br />Get your employees who are active on LinkedIn involved with the company profile!<br />
  16. 16. Setting Up Your Company Profile<br />BE SURE YOU READ THE DIRECTIONS!<br />Use your WORK email- <br />You do not want to attach a personal email to the Company Profile (Why? no one else in the company can list it.)<br />Shrink Your Logo – 100x60 pixels<br />Pick the BEST Company Type & be honest about the size!<br />
  17. 17. Don’t Forget …<br />Keywords, Keywords, Keywords! <br />Company Specialties are really important!<br />Discuss with your owner & fellow employees what your Company Description should be!<br />No ESSAYS! Be direct, professional & simple!<br />Its like a first impression- make it count!<br />
  18. 18. Let’s Take A Look At LinkedIn!Questions, Company Profiles, Answers!<br /><br />
  19. 19. Don’t Give Up!<br />Don’t just create a profile – get involved with Group Conversations, actively add your contacts to LinkedIn & respond to recommendation requests or messages!<br />Seek out those who would recommend you, too!<br />Update your LinkedIn Status– share your professional news! <br />Example: Real Estate Agent lists a new home – share the details! Your connections may be more likely to buy a home from someone they know than a complete stranger!<br />
  20. 20. Abbi Siler<br /><br /><br />501-786-3412<br />Find Me Online:<br />@abbisiler<br /><br /><br /><br />
  21. 21. Thanks Again -- <br />ASBTDC Online:<br />Facebook:<br /><br />Twitter:<br /><br />Blog:<br /><br />Connect with Herb on LinkedIn:<br /><br />Thanks For Coming!<br />