Advanced Social Media For Business


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This is a crash course in Advanced Social Media for Business, shared at Jonesboro Chamber of Commerce in Arkansas for local businesses using social media to market their business.

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Advanced Social Media For Business

  1. 1. Advanced Social Media   For Business Presentation by  Abbi Siler [email_address]
  2. 2. Facebook Pages: Analysis
  3. 3. Facebook Pages: Insights <ul><li>  </li></ul><ul><ul><li>  Log-in to your Facebook Account. </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Go to your business page. </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Scroll down left side of page. </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Click &quot;See All&quot; under Insights Box. </li></ul></ul><ul><li>  </li></ul>
  4. 4. Facebook Pages: Insights Trends To Watch <ul><li>Don't just glance at this data! Take a closer look & APPLY! </li></ul><ul><li>What's Your Demographic? </li></ul><ul><li>    Who's interacting on your page? Males?  </li></ul><ul><li>     Females? Both? How old are they? </li></ul><ul><li>    These questions will help you understand how to </li></ul><ul><li>    address your fans/likers.  Understanding your demographic     helps you decide what content to share. </li></ul><ul><li>    Who's &quot;Liking&quot; Your Page? </li></ul><ul><li>    The demographic of your fans may be different  </li></ul><ul><li>    than those who actually interact. </li></ul><ul><li>  </li></ul><ul><li>This will help you deliver relevant info from your business. </li></ul>
  5. 5. Why Insights Matter Making effective decisions based on your page's data.
  6. 6. Facebook Pages: Insights Media Consumption & Post Quality <ul><ul><li>What is Post Quality? </li></ul></ul><ul><ul><ul><li>This measures how engaging your posts are during a set period of time. Based on the amount of fans you have, amount of clicks you generate, page views, the amount of 'media consumption' that takes generates on your page, and the amount of likes per post or update. </li></ul></ul></ul><ul><ul><li>What is Media Consumption? </li></ul></ul><ul><ul><ul><li>When you post a video, audio clip, or photo album on your page Facebook monitors how many times people click, view and share this content on Facebook. </li></ul></ul></ul><ul><ul><li>Engage Your Followers: </li></ul></ul><ul><ul><ul><li>Use several different forms of media to engage your fans/likers. Anytime you create a video/radio commercial share it on your page! </li></ul></ul></ul>
  7. 7. Facebook Pages: Landing Tabs Grab Your Audience's Attention! <ul><li>- Static FBML - Photobucket - Basic HTML/CSS - </li></ul>
  8. 8. Facebook Pages: Landing Tabs <ul><ul><li>First Impression </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Visual Engagement </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Promote Specials </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Contests </li></ul></ul><ul><li>Resources: </li></ul><ul><li>     -Basic HTML/CSS </li></ul><ul><ul><li>Static FBML Fact Sheet   </li></ul></ul><ul><ul><li>HTML Code Chart </li></ul></ul><ul><li>  </li></ul><ul><li>    -Photobucket </li></ul><ul><ul><li> </li></ul></ul><ul><li>  </li></ul><ul><li>    - Static FBML </li></ul><ul><ul><li>    Official Facebook Page </li></ul></ul>
  9. 9. Twitter Revolution Tips for Twitter <ul><li>Twitter Tools, Tips, & Strategies for Business Tweeters </li></ul>
  10. 10. When Should You Tweet? <ul><li>Social Media Guide Says:   </li></ul><ul><ul><li>11:00am (CST) </li></ul></ul><ul><ul><li>This is the prime time to have your content seen on Twitter. This is the time that West Coast is arriving to work, East Coast heading to lunch, & UK is getting off work. </li></ul></ul><ul><ul><li>Best time to be Re-Tweeted is Friday at 3:00pm (CST) </li></ul></ul><ul><ul><li>Least likely time to be seen is 7-9am any day. Sunday is the least active day on Twitter. </li></ul></ul>
  11. 11. What Should You Tweet? <ul><ul><li>Be the expert in your industry. </li></ul></ul><ul><ul><li>Tweet about news, tips, or info pertaining to your industry, product, or service. </li></ul></ul><ul><ul><li>Don't talk about yourself all the time. Re-Tweet other active tweeters info that is relative to your audience. </li></ul></ul><ul><ul><li>Be the answer. Provide the solutions your customers may be asking, or searching for. </li></ul></ul><ul><ul><li>Use action words like: 'New' 'How To...' 'Best' 'Why You Should...' 'Most' </li></ul></ul><ul><ul><li>Keep it simple! You want your content shared on Twitter, keep tweets short, but spunky. </li></ul></ul>    Simple. Relative.     Engaging. Credible. Solutions. Tips. News.
  12. 12. More Twitter Tips <ul><ul><li>Watch for Trends! </li></ul></ul><ul><ul><ul><li>Google Trends : Find current events that associate with your industry & business. (local or global) </li></ul></ul></ul><ul><ul><li>Cross promote content: Use traditional media on Social Media (news articles, radio interviews, TV Commercials) </li></ul></ul><ul><ul><li>Tweet as much as you can, research shows those who tweet 20-25 times/day gain more followers at a faster rate. (This only applies to Twitter) </li></ul></ul><ul><ul><li>Twitter Trends: Follow Hashtags #socialmedia </li></ul></ul>
  13. 13. Interact With Your Community Local Networking Online & Offline <ul><li>Share your Twitter & Facebook links on your Business Cards!  </li></ul><ul><li>  </li></ul><ul><li>Attend Local Networking events and ask others if they are on Facebook, Twitter or LinkedIn-- follow each other! </li></ul><ul><ul><li>How To Make A Facebook Vanity URL </li></ul></ul><ul><li>  (*YOURCOMPANY*) </li></ul><ul><li>   </li></ul><ul><ul><li>Engage Your Local Community Online & Offline </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Northeast Arkansas Tweet Up </li></ul></ul>
  14. 14. Now That Your Brain Hurts... Go Have Some Fun! Presented by Abbi Siler [email_address]