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Persuasive Communication

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This is an excerpt of a presentation I use in my Communication Workshop

Published in: Leadership & Management

Persuasive Communication

  1. 1. PersuasiveCommunication<br />How a strong message can influence thinking, behavior and beliefs<br />Abbie Lundberg, Lundberg Media<br />abbie@lundbergmedia.com<br />
  2. 2. Clear, purposeful communications can... <br />remove obstacles<br />build support<br />change perceptions<br />influence behavior<br />speeddecision making and action<br />Photo by 96dpi<br />
  3. 3. “<br />The single biggest problem in communication is the illusion that it has taken place.<br />-- George Bernard Shaw<br />”<br />
  4. 4. A funny thing happened on the way to the listener...<br />Message<br />Sender<br />Receiver<br />Decoding<br />....<br />Channel<br />....<br />Encoding<br />....<br />.…Feedback.…<br />…. = Noise<br />anything that distorts, distracts or interferes with the communication process<br />Adapted from a communication model by James L. Gibson, John M. Ivancevich and James H. Donnelly, Jr., 1973<br />
  5. 5. 100%100%<br />
  6. 6. Attention!<br />Photo by Rolfe Kolbe<br />
  7. 7. “Informationconsumes attention.A wealth of information creates a poverty of attention.”- Herbert Simon<br />
  8. 8. Persuasion requires change <br />
  9. 9. Increase Signal<br />Reduce Noise<br />
  10. 10. effective communication<br />
  11. 11. focused<br />
  12. 12. relevant<br />
  13. 13. clear<br />Jargon<br />Acronyms<br />Ambiguities<br />Abstractions<br />Photo by 96dpi<br />
  14. 14. repeated<br />Photo by John Morgan<br />
  15. 15. engaging<br />
  16. 16. Sellthe problem, not the solution<br />Showhow yoursolutionuniquely solves the problem<br />Askforagreement<br />Stop!<br />
  17. 17. questions discussion<br />

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