CORE VALUESPEOPLE BEFORE THEMACHINE.While we value powerful ideas and innovative startups, the lifeblood ofany community is the individuals involved. We believe in empathy andreciprocity — and that community can enable individual pursuits.
CORE VALUESLEARNING BY DOING.We believe that self-actualization is gained through applied, hands- onexperience. We are here not to seek or to hope for the future, butactively construct it with our hands. If we get it wrong, we modify andtry again; real progress only comes through reflection and relentlessiteration.
CORE VALUESJOURNEY OVER DESTINATION.General Assembly is about the shared experience of fellow builderstaking risks — about embracing failure as much as success. When greatcompanies fail, they’re gone forever. When great people fail, they learnfrom their experiences and go on to pursue new ventures with a greaterchance of success.
MEET YOUR INSTRUCTOR 10ELAINE ANN, INSTRUCTOR‣ Founder/Director of Kaizor Innovation‣ 12 years in U.S. worked for Razorfish, Fitch Worldwide, Philips Design‣ Multinational clients: HP P&G, BMWDesignworks, CNN, Hyatt ,‣ Asian clients: OSIM, Lan Kwai Fong Group, Hong Kong Post Office‣ Startups: GoAnimate, iMerchants, AirGini, Darizi‣ Vice Chairman of Hong Kong Designers Association‣ Design curriculum advisor at PolyU, HK Design Institute‣ Active Member at IxDA, Global Service Jam, and HK Startup Community
MEET YOUR INSTRUCTOR 11HARRY LLUFRIO, INSTRUCTOR‣ User Experience Lead at Isobar‣ Originally from London, career started in Graphic Design‣ Has lived in HK for 17 years‣ Clients include Emirates, Peninsula Hotels, Swire Hotels, The House of Dancing Water, HSBC, AIA, Fidelity, Bentley Motors‣ Active member of Interaction Design Association
WHAT IS USER EXPERIENCE DESIGN? 13 User experience design focuses on the end user and encompasses everything they encounter on their way to achieving their goal. “User experience is how a person feels when interfacing with a system or product.” - Jacob Gube
WHAT IS USER EXPERIENCE DESIGN? 14 Dan Saﬀer, Designing for Interactions
THE ELEMENTS OF USER EXPERIENCE – JESSE JAMES GARRETT 15 “The design of anything independent of medium or across [device] with human experience as an explicit outcome and human engagement as an explicit goal.”
WHAT CAN I EXPECT TO LEARN? 17• How to apply user experience best practices as you think, analyze and design to effectively solve problems.• Define all possible interactions as a person moves through the structure, functionality and appearance of software interfaces• Produce full documentation deliverables, including: • Create a single persona and extract goals • Create a competitive assessment document • Build wireframe and a clickable prototype • Conduct a usability test • Assess improvements and changes to developed product
WHAT CAN I EXPECT TO LEARN? 27• What and who is UX • Forms• User Research • Search and Results• Personas • Navigation• Usability Principles/User • First Impressions Testing • Content• UX analysis • Commerce• Wireframing • Social• Prototyping • Dashboards
WHAT WILL WE CREATE? 30A portfolio that illustrates the UX principles, UX analysis and specificdesign patterns through full UX documentation including: • A competitive assessment document • A persona • Wireframes • Implementation strategy
GA STUDENT PERKS 32COMMUNITY • Outcome focused: build a website from scratch • Practical, dynamic content • Strong, diverse community of makers • Personalized instruction and support • 3 free classes to supplement your coursework • Permanent access to all course resources
USER EXPERIENCE DESIGN 33THE DETAILS‣ April 15th – July 4th, 2013‣ Meets Mondays and Thursdays 7-9pm at Fill in the Blank‣ Tuition is $28,000HKD‣ Payment plans are available‣ No pre-requisites‣ Maximum class size of 20 people‣ Registration ends April 8th