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The Growth Share Matrix Office 2003

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The Growth Share Matrix Office 2003

  1. 1. THE GROWTH SHARE MATRIX DEMYSTIFIED
  2. 2. Origin <ul><li>THE EXPERIENCE CURVE </li></ul><ul><ul><li>2x relative experience => 20% in relative cost savings </li></ul></ul><ul><li>GROWTH </li></ul><ul><ul><li>Use of cash is proportional to growth rate </li></ul></ul>
  3. 3. Analysis <ul><li>Advantages </li></ul><ul><li>Strategic position & options </li></ul><ul><li>Self-sufficient profit structures </li></ul><ul><li>Disadvantages </li></ul><ul><li>Evaluating mutually exclusive divisions/products </li></ul><ul><li>Matrix organizations </li></ul><ul><li>IRR over NPV </li></ul>

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