How Stalking Can Help You Make Millions

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I spoke about stalking people and making money at UBC eBusiness Club's annual micro-conference, Update. (March, 2011)

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How Stalking Can Help You Make Millions

  1. 1. Bought a “Communist Party” t-shirton @threadless. Great store, check itout! http://threadless.com
  2. 2. HOW STALKINGCAN HELP YOUMAKEMILLIONS
  3. 3. Stalk v.<SPECIAL USAGE> – to follow people online, listen to what they say and do, and react accordingly
  4. 4. The game has changed
  5. 5. What makes OldSpice Manly Man campaign so great?
  6. 6. http://www.youtube.com/watch?v=x6hojOi7VQI
  7. 7. Listening
  8. 8. Updates YouUpdates About (Should) CareJustin Bieber About All Updates Source: I make up stats, Inc.
  9. 9. How do you start listeningfor the updates that matter?
  10. 10. Listening 1. Search for keywords
  11. 11. Listening 1. Search for keywords 2. Select people
  12. 12. Listening 1. Search by keywords 2. Select people 3. Filter messages
  13. 13. Listening 1. Search by keywords 2. Select people 3. Filter messages + localize
  14. 14. Reacting
  15. 15. Reacting 1. Engage & amplify
  16. 16. 1,500,000 users with $0 ad. budget,5th most influential company at SXSWʼ11
  17. 17. Reacting 1. Engage & amplify 2. Show that you care
  18. 18. Reacting 1. Engage & amplify 2. Show that you care 3. Make them feel like superstars
  19. 19. How does it apply to you?
  20. 20. The game has changed
  21. 21. Mike Abasovtwitter // @Mike_Abasove-mail // abasov.m@gmail.com

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