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HootSuite 101 Workshop

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For webfriendly.ca

DISCLOSURE:
I worked at HootSuite Media, Inc. in 2010-2011 (over a year before this presentation). However, all opinions in this slide deck are my own, not paid by HootSuite and presented in the best interests of the audience.

HootSuite, uCoz and Techvibes are registered trademarks and are property of the respective companies.

Published in: Technology, Business

HootSuite 101 Workshop

  1. 1. HootSuite 101workshop by Mike Abasov
  2. 2. This is the slide where I try to seem like a big deal so that you don’t feel like your time and money are being wasted
  3. 3. What we’ll cover• What HootSuite is & why it’s so cool• Dominating Twitter with HootSuite• Pro vs. Free• Q&A
  4. 4. Before we begin• The slide deck will be shared• Follow the steps if you can• Ask questions at any time• Thanks for having me
  5. 5. Time and money
  6. 6. 3 steps todominating twitter with hootsuite
  7. 7. http://vimeo.com/43914561
  8. 8. Step 1: listening
  9. 9. 200 Million+ Tweets Per Day
  10. 10. tweets you ALL Tweets (should) care abouttweets about cute cats
  11. 11. Questions People talking about People talking aboutabout startups, in English startups in Vancouver Marketing in Vancouver
  12. 12. setting up a new stream
  13. 13. setting up a new stream
  14. 14. examples
  15. 15. Filters are awesome• keyword → keyword city• keyword → keyword ?• keyword → keyword [GEOCODE]• keyword → keyword -http• keyword → keyword -RT https://twitter.com/#!/search-home
  16. 16. opportunity! 1. Follow 2. Add to a list 3. Respond
  17. 17. Geolocatedsearch ismagicalIt allows you to searchfor any tweets within aspecific radius aroundyour location
  18. 18. adding geolocation filtering click!
  19. 19. other listening ideas Monitor Twitter Lists
  20. 20. other listening ideas See all mentions, messages, etc.
  21. 21. other listening ideas Use contacts to follow/unfollow
  22. 22. always optimize• Play around with filters to see what works & what doesn’t• Apply the 80/20 rule• Find the top performing streams & get rid of the others
  23. 23. Step 2: publishing
  24. 24. Cross-postAnd Schedule
  25. 25. So you want to share a new blog post?:( ...But the link is too long
  26. 26. shortened!:) and it Tracks the number of clicks too
  27. 27. Schedule in advance
  28. 28. pro only
  29. 29. where do you get content?
  30. 30. hootsuite Hootlet
  31. 31. app directory
  32. 32. RSS FEEDS
  33. 33. RSS FEEDSEnter the feed,choose networks,& frequencyAdd custom textTiming is an issue
  34. 34. Step 3: measuring
  35. 35. HootSuite Analytics quite useless if you ask me...
  36. 36. some cool metrics• Ow.ly Click Summary — Free• Sentiment Analysis — Pro• Keyword Mentions — Pro
  37. 37. Sentiment analysis
  38. 38. Keyword Mentions
  39. 39. Pro Vs. Free
  40. 40. The bottom linePro is good if you work with clients,schedule a lot, and/or have morethan five profilesFree is good if you have fewprofiles and don’t report to anyone
  41. 41. Questions and answers
  42. 42. Advanced local searchhttp://marketingbeforefunding.com/2012/06/25/advanced-social-listening-using-geolocation/ Netvibes tutorialhttp://marketingbeforefunding.com/2012/08/21/ultimate-listening-dashboard/
  43. 43. advanced tipshttp://marketingbeforefunding.com/2012/07/17/6-effective-tips-that-will-forever-change-the-way-you-use-hootsuite-video/ another onehttp://marketingbeforefunding.com/2010/09/03/how-to-start-engaging-on-twitter-in-seconds/
  44. 44. Mike Abasov // helping startups kick ass at marketingwebsite // marketingbeforefunding.comtwitter // @mike_abasov

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