Amy Barnes

Ypsilanti, Michigan United States

Director of Cross-Channel Strategy

Advertising / Marketing / PR

Curious, thoughtful leadership: I’m a human-centric marketer experienced in developing programs that deliver on objectives. I can devise strategies, translate them to actionable plans, and guide creative development from that strategy while maintaining budgets. My strengths include vision, leadership, creative assessment, and optimization. I know how companies develop their marketing communications programs, how they go to market, and how they optimize against those program objectives. I also know how communications are changing and how to take advantage of these trends.