Daimler Chrysler Case Study

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Daimler Chrysler Case Study

  1. 1. DaimlerChrysler Case Study Akhmad Riza Faizal Fathmath Shiham Federica Marangio Karl Stefan Eggarter Shirin Zwarthoed
  2. 2. Chrysler Effective KM <ul><li>Chrysler embarked on a three-step solution: </li></ul><ul><li>Mapping out the place of the knowledge and put it in ”buckets” which are ‘Technical Reports’ and ‘Chrysler Institute of Engineering’; </li></ul><ul><li>Creation of ”Tech Clubs”; </li></ul><ul><li>Creation of ”Engineering Book of Knowledge”. </li></ul>
  3. 3. Daimler-Benz Traditional Knowledge Transfer Structure <ul><li>Germany's tradition of vocational training for skilled workers provide structure for tacit knowledge exchange, but it did not provide framework for creative innovation. </li></ul><ul><li>Daimler’s Corporate University (DCU). </li></ul>
  4. 4. The Merger Strategy Aims <ul><li>New strategy aims to contain three central threats: </li></ul><ul><li>Global Overcapacity; </li></ul><ul><li>Changing of Industrial Markets; </li></ul><ul><li>Rising costs. </li></ul>
  5. 5. The Knowledge Merger <ul><li>Knowledge Collaboration between engineers from both companies. For instance, Chrysler 3D modeling with Daimler Crash Simulation. </li></ul><ul><li>Post Merger Integration (PMI)  mapping the issues. </li></ul><ul><li>(See the structure...) </li></ul>
  6. 6. The Need for Knowledge Strategy <ul><li>Creation of ’Wel-Kom’ </li></ul><ul><li>‘ Nuggets (bits of knowledge)’ exchange between engineers </li></ul><ul><li>“ You have to adjust the Knowledge Management program to meet the needs of the weakest part of the organization,&quot; </li></ul>
  7. 7. Conclusions <ul><li>Chrysler + Daimler-Benz </li></ul><ul><li>Concept of merging between two knowledge environment </li></ul><ul><li>How knowledge management is handled </li></ul><ul><li>Post-Merger Integration (PMI) </li></ul>
  8. 8. Current Situation <ul><li>Diversity and Inclusion “Global Diversity and Inclusion Management” has become a major factor. Knowledge of the diverse cultures a necessary input for further competitive advantage in gaining new consumers and building the image of Daimler as a “kind” employer. This diversity providing new knowledge to the company will help in making the best possible decision for the business </li></ul>
  9. 9. Questions??

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