The Growing Video Universe
03 Feb 2009
Video Optimization SEO
Video SEO is the art and science of ensuring that your
video content attracts as much traffic as possible.
Video optimization as part of your search engine
optimization efforts can be a great way for you to expose
your brand to users who may have otherwise not been
---or your service(s).
Effective online video advertising has two aspects:
Creation of an effective video advertisement and effective
Predicted to be a $3 billion dollar business by 2010
Video SEO is about to become very important for those
websites and brands looking to drive significant organic traffic.
It should also be noted that Video SEO is still in its infancy
and therefore what actually works and what doesn’t work is
still being discovered (webtribution.com).
SEO for all years by Google Trends
D-Does Traditional SEO Still Work?
WebProNews - Apr 17 2006
F-Successful SEO Needs Effort, Not Quick Fixes
Search Newz - Jul 25 2006
Video Seo for all years by Google Trends
A- New Startup Introduces Video SEO Things Just Got "Reel" Interesting
- Mar 17 2008
EveryZing to Provide Video SEO Capabilities to FOXSports.com on M SN
B- Video SEO for SMB’s: What Does Standing Out Online Really Mean? Business Wire (press release) - Dec 8 2008
Land - Jul 10
By Marketing Live
Make sure that your video clips are relevant and informative.
Give your video a Catchy Title.
Use Video as a Portal to other Content on Your Site.
Optimize your video for Important Key Phrases.
Provide Transcripts of your Videos.
Keep Your Videos to five minutes or less.
Make use of a Video Sitemap.
Tag Your Videos.
Brand your Video with your Logo.
Remember Inbound Linking Factors.
Offer the Option to Embed Your Video.
Add Descriptive Meta Data.
Allow Users to Rate your Video.
Syndicate Your Video.