Video Seo

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Growing Video Universe......

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Video Seo

  1. 1. Video SEO The Growing Video Universe 03 Feb 2009
  2. 2. Video Optimization SEO  Video SEO is the art and science of ensuring that your video content attracts as much traffic as possible.  Video optimization as part of your search engine optimization efforts can be a great way for you to expose your brand to users who may have otherwise not been familar with ---your brand, ---your product(s) ---or your service(s).  Effective online video advertising has two aspects: Creation of an effective video advertisement and effective audience targeting.
  3. 3. GROWTH Video SEO  Predicted to be a $3 billion dollar business by 2010 (EMarketers Survey)  Video SEO is about to become very important for those websites and brands looking to drive significant organic traffic. (webtribution.com)  It should also be noted that Video SEO is still in its infancy and therefore what actually works and what doesn’t work is still being discovered (webtribution.com).
  4. 4. Video Viewers(Emarketers Survey)
  5. 5. Graph SEO for all years by Google Trends D-Does Traditional SEO Still Work? WebProNews - Apr 17 2006 F-Successful SEO Needs Effort, Not Quick Fixes Search Newz - Jul 25 2006
  6. 6. Graph Video Seo for all years by Google Trends A- New Startup Introduces Video SEO Things Just Got "Reel" Interesting WebWire (press release) - Mar 17 2008 EveryZing to Provide Video SEO Capabilities to FOXSports.com on M SN B- Video SEO for SMB’s: What Does Standing Out Online Really Mean? Business Wire (press release) - Dec 8 2008 Search Engine Land - Jul 10 2008
  7. 7. SEO By Google Trends
  8. 8. Video SEO By Google Trends
  9. 9. TIPS By Marketing Live  Make sure that your video clips are relevant and informative.  Give your video a Catchy Title.  Use Video as a Portal to other Content on Your Site.  Optimize your video for Important Key Phrases.  Provide Transcripts of your Videos.  Keep Your Videos to five minutes or less.  Make use of a Video Sitemap.
  10. 10. Tips  Tag Your Videos.  Brand your Video with your Logo.  Remember Inbound Linking Factors.  Offer the Option to Embed Your Video.  Add Descriptive Meta Data.  Allow Users to Rate your Video.  Syndicate Your Video.

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