AAUP 2013: Social Media Strategy (D. Bellet)

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AAUP 2013: Social Media Strategy (D. Bellet)

  1. 1. Hi!
  2. 2. who am i? what am i doing here? Admiral James Stockdale
  3. 3. @PSUPress circa 2011
  4. 4. 6 tweets from early 2009 MOSTLY followed by bots 36 “friends” on Facebook 25 years old (Female, Single) Not a social media powerhouse
  5. 5. BAD @ TWITTERImproving social media ROI at Penn State Press
  6. 6. social media costsKeep it “cheap-esque.”
  7. 7. IMPROVED R 8 steps to
  8. 8. Establish G ALs 1
  9. 9. Seriously: askyourselfwhyTrue social media ROI measurement depends on clearly defined objectives beyond sales.
  10. 10. Drive sales Increase brand awareness Improve brand identity Engage existing customers Spread news Encourage word of mouth Captive audience for your jokes Easier than doing actual work Choose wisely.
  11. 11. your links customize 2
  12. 12. Key Performance Indicators engagementconversion volume
  13. 13. EVERYTHING automate 3
  14. 14. Auto-magic!
  15. 15. 4 conserve characters
  16. 16. Inelegnt. Unprfeshnl. Illgble.
  17. 17. Congratulations to Leo Mazow! His book, Thomas Hart Benton and the American Sound has won @ Smithsonian’s 2013 ... http://fb.me/1rC7o8Qd5 Congrats to Leo Mazow! Thomas Hart Benton &the American Sound has won @Smithson- ian’s Eldredge Prize for American Art! http:// fb.me/1rC7o8Qd5 WOW. pic.twitter.com/6ov8S5Zm8k @Smithsonian #CongratsLeo!
  18. 18. RECYCLE content RENEWheadlines REDUCE waste 5
  19. 19. Truly good content shouldn’t be disposable.
  20. 20. Repeat as necessary Repeat as necessary Repeat as necessary 6
  21. 21. blah blah blah blah blah blah Not like this. blah blah blah blah blah blah twenty minutes later
  22. 22. More like this!
  23. 23. Reduce Attrition 7
  24. 24. Because that’s what losing followers amounts to.
  25. 25. blah blah blah blah blah blah This is not compelling content. blah blah blah blah blah blah two months later
  26. 26. blah blah blah blah blah blah Neither is this. blah blah blah blah blah blah twenty minutes later
  27. 27. $$$$ $$$$ $$$$ $$$$ $$$$ $$$$ Definitely don’t do this. blah blah blah blah blah blah $$$$ $$$$ $$$$ $$$$ $$$$ $$$$
  28. 28. Be Personal! 8
  29. 29. Penn State Press Sorry for all the scheduled tweets last week. Too busy working on a Powerpoint about how to be awesome at Twitter. Follow us.
  30. 30. Mix and serve.
  31. 31. Your successful campaign! blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah
  32. 32. Thanks! Danny Bellet Publicity Manager djb49@psu.edu @PSUPress 814.865.1329
  33. 33. Credits Danny Bellet Publicity Manager djb49@psu.edu @PSUPress 814.865.1329 Clock designed by Taylor Medlin Money designed by Kevin Wynn Sound Board designed by Zach Piepmeyer Thermometer designed by Megan Sheehan Robot designed by Simon Child Recycle symbol designed by Vincent Lynch Erlenmeyer Flask designed by Emily van den Heever All images from The Noun Project

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