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AAUP 2013: (Re)Branding the Journal (B. Shea)

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AAUP 2013: (Re)Branding the Journal (B. Shea)

  1. 1. Digital Rebranding Brian Shea Public Relations and Advertising Coordinator JHU Press Journals Division
  2. 2. Why Digital Rebranding?  Not everyone subscribes to the print journal  Independent presence is needed  More to journal than articles
  3. 3. The Criteria  New acquisition  Name Change  Anniversary  Editor Request The Process  Partnership with Project MUSE technical team  Entire process takes place in house  Eight sites have been built or re-designed since 2009  After four years, process is down to about two months
  4. 4. Feminist Formations  Named changed from National Women’s Studies Association Journal in Spring 2010  Editorial offices moved to Arizona in August 2011  Online brand development consistent with new journal cover concept
  5. 5. German Studies Association  Website re-design was part of package which brought association to JHUP  Association wanted unique look which did not merely follow journal re-design  Site had greater complications due to commerce functions
  6. 6. American Quarterly  Specific editor request for new online presence  Branding did not have anything to do with journal look or association presence  Main focus was on home for ancillary content
  7. 7. Other Projects
  8. 8. Questions? Brian Shea PR and Advertising Coordinator JHU Press Journals Division bjs@press.jhu.edu www.jhupressblog.com @prbrian

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