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AAUP 2012: Digitizing the Backlist II (C. Lewis Evans)


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AAUP 2012: Digitizing the Backlist II (C. Lewis Evans)

  1. 1. Tackling the Unthinkable: Digitizing the Backlist Part 3: Controlled Chaos Claire Lewis EvansThe University of Alabama Press
  2. 2. Backlist digitization: A number ofpresses indicated that all possiblebacklist title have been digitized,and many indicated this as a goal.One press reported that resourceconstraints means they are perhaps10 years out from complete backlistdigitization. Many presses arefocusing efforts on key backlisttitles.
  3. 3. The original NetLibrary 1999-2001 change is inevitable
  4. 4. George Access 97 database
  5. 5. Reflowable formats• Kindle variants (AZW, .kf8)• ePub: Nook, Kobo, iBooks-flavored ePub, and many more• HTML5 and the future?
  6. 6. Prioritizing Your Approach For the commercial market: trade titles, fiction, narrative nonfiction (history, biography, memoir) • Although creative writers tend to be savvier in negotiating terms and retaining rights, which can cut into ROI Title with strong sales history Titles for which you have digital assets Titles that lend themselves easily to reflowable text with minimal quality assurance issues. Series and titles with flexible support funding that can be used for digitization (memorial funds, etc.)
  7. 7. PDF I’m not giving up on PDFs yet, especially since they are inexpensive to make. • Library aggregation market is primarily PDF-based • SEO and promotional: Bowker, Google Book Partners, Amazon Search Inside this Book, Dial a Book, etc. • O’Reilly report high sales of ebooks in PDF format • Some types of books really do work better when the layout is fixed, and many readers prefer them for ease of use • It’s not headline-making, but there is greater diversity of software out there to support basic reader-interaction with the text (annotation, etc.)
  8. 8. Factors to Consider• The market is going to reflowable formats, but the cost of conversion adds up• Is it worth it to spend $200-$350 for post- production conversion to reflowable formats for titles that are not likely deliver timely ROI?• QUALITY CONTROL is resource intensive, too• Where is the library aggregation market going? It’s still oriented to PDF, as are many of the search-oriented sites and services. Will they diversify to accommodate an investment in making reflowable version of backlist titles?
  9. 9. Claire Lewis