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AAUP 2007: Presswide Database (R. Tobin)

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AAUP 2007: Presswide Database (R. Tobin)

  1. 1. Database Panel <ul><li>AAUP AGM -15th June 2007 </li></ul>© 2007 Anko Publishing Software Limited
  2. 2. Robin Tobin Anko Publishing Software © 2007 Anko Publishing Software Limited
  3. 3. So what’s to gain ... © 2007 Anko Publishing Software Limited <ul><li>If nothing else - all your information in one place </li></ul><ul><li>Better informed publishing decisions </li></ul><ul><li>Chance to automate time consuming (dull!) tasks </li></ul><ul><li>Better communication with your partners </li></ul><ul><li>Just enter information once </li></ul>
  4. 4. So what’s to gain ... © 2007 Anko Publishing Software Limited <ul><li>If nothing else - all your information in one place </li></ul><ul><li>Better informed publishing decisions </li></ul><ul><li>Chance to automate time consuming (dull!) tasks </li></ul><ul><li>Better communication with your partners </li></ul><ul><li>Just enter information once </li></ul>
  5. 5. Doing it yourself (some pitfalls)... © 2007 Anko Publishing Software Limited <ul><li>Just replicating what you have </li></ul><ul><li>Not taking the opportunity to learn who does what </li></ul><ul><li>Not doing an ‘information stock take’ </li></ul><ul><li>Starting to build without a plan </li></ul><ul><li>Not sharing the load amongst those best qualified </li></ul><ul><li>Catastrophically underestimating the amount of time </li></ul><ul><li>Being unrealistic about costs </li></ul>
  6. 6. Not doing it yourself (some pitfalls)... © 2007 Anko Publishing Software Limited <ul><li>What do you actually need? </li></ul><ul><li>Remember developers won’t pay for your mistakes </li></ul><ul><li>Allocate resource sensibly </li></ul><ul><li>Learn the art of compromise </li></ul><ul><li>It can’t be a big bang </li></ul>
  7. 7. So what to do... © 2007 Anko Publishing Software Limited <ul><li>What information do you need to manage? </li></ul><ul><li>Take time and assess how information moves around </li></ul><ul><li>Talk to everyone! </li></ul><ul><li>Learn a little about what is possible </li></ul><ul><li>Make proper time </li></ul>
  8. 8. Buying in... © 2007 Anko Publishing Software Limited <ul><li>Advantages </li></ul><ul><li>Benefit from their experience </li></ul><ul><li>Organised support and training options </li></ul><ul><li>Keep up to date with industry changes </li></ul><ul><li>Be part of a community of users </li></ul><ul><li>Disadvantages </li></ul><ul><li>Can be extremely expensive </li></ul><ul><li>You are tied into their technology choice </li></ul><ul><li>Bespoke development can be ruinous </li></ul><ul><li>Often you may be tied to expensive licensing agreements </li></ul><ul><li>Your requirements may change but the software may not </li></ul>
  9. 9. Hiring a developer... © 2007 Anko Publishing Software Limited <ul><li>Advantages </li></ul><ul><li>Control - you can tell him what to do </li></ul><ul><li>Required changes should be quicker </li></ul><ul><li>You get exactly what you need </li></ul><ul><li>Choice of platform/use of technology </li></ul><ul><li>Disadvantages </li></ul><ul><li>A developer is not a publisher </li></ul><ul><li>Costs can quickly get out of control </li></ul><ul><li>You become dependent on potentially one or two individuals </li></ul><ul><li>Few developers have organised support structures </li></ul><ul><li>Training going forward is typically a problem </li></ul><ul><li>Changes may be just as ruinous as buying an existing solution </li></ul>
  10. 10. Some advice in conclusion... © 2007 Anko Publishing Software Limited <ul><li>Take control of your information </li></ul><ul><li>Get to grips with your own business </li></ul><ul><li>Allocate proper resource </li></ul><ul><li>Your staff need to want it as much as you do </li></ul><ul><li>Your needs are much the same as another publisher </li></ul><ul><li>‘ Man who represents himself has a fool for a client’ </li></ul>
  11. 11. Any Questions? <ul><li>AAUP AGM -15th June 2007 </li></ul>© 2007 Anko Publishing Software Limited Robin Tobin email: [email_address]

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